Global Probiotics Industry

• Publication date: October 2012
• Report size: 381 pages

This report analyzes the worldwide markets for Probiotics in US$ Million. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East, and Latin America. Annual estimates and forecasts are provided for the period 2010 through 2018. Also, a six-year historic analysis is provided for these markets. The report profiles 105 companies including many key and niche players such as BioGaia AB, Chr. Ha...

This report analyzes the worldwide markets for Probiotics in US$ Million. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East, and Latin America. Annual estimates and forecasts are provided for the period 2010 through 2018. Also, a six-year historic analysis is provided for these markets. The report profiles 105 companies including many key and niche players such as BioGaia AB, Chr. Hansen A/S, Danisco A/S, Groupe Danone, Lallemand-Institut Rosell, Lifeway Foods, Inc., Natren, Inc., Nestlé Nutrition, Probi AB, Seven Seas Ireland Ltd., Stonyfield Farm, Valio Ltd., and Yakult Honsha Co., Ltd. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.

Global Nutraceutical Industry

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-2
Product Definitions and Scope of Study I-3


II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW II-1
A Primer II-1
Probiotics Sustain Growth with Minor Hiccup Due to Recession II-1
Probiotic Transformation II-2
Threat from Genetically Modified Cultures II-2
Increasing Number of Probiotic Products Grace the Marketplace II-3
Lactose Intolerance Sufferers Provide Fillip to Probiotics Market II-3
Versatile Applicability Ensures Sunny Prospects for Probiotics II-3
Weight Management II-4
Oral Care II-4
Beauty II-4
Probiotics - Future Directions II-4
Market Dynamics II-4
Companies Vie for New Delivery Technologies to Boost
Probiotics Consumption II-5
Biopolymer Protection Forecast to Augment Probiotic Industry II-5
Current & Future Analysis II-6
Table 1: World Market for Probiotics (2010-2018): Geographic
Regions Ranked by CAGR - US, Asia-Pacific, Latin America,
Middle East, Europe, Canada, and Japan (includes
corresponding Graph/Chart) II-6

2. TRENDS AND ISSUES II-7
Growing Consumer Awareness II-7
Probiotic Skincare - The Latest Beauty Trend II-7
Little Bottles Garner More Appeal II-7
Scientific and Clinical Validation Key to Growth II-7
Culture Wars II-8
Emergence of Probiotic Cereals and Chocolate Bars II-8
Probiotics to Add Zing to Chilled Beverages II-8
Misleading Health Claims Dampen Demand II-9
Formulation and Production of Probiotic Products - Major
Technical Issues II-9
Multi-Level Marketing Networks Grow In Vogue II-10
Regulations to Shape Future Market II-10

3. PRODUCT OVERVIEW II-11
Introduction II-11
Probiotics Defined II-11
Probiotic Functioning Mechanism II-12
Concept of Prebiotics II-12
Synbiotics II-12
Probiotic Products - A Briefing II-13
Probiotic Strains II-13
Lactobacillus Acidophilus II-13
Bifidiobacterium Bifidum II-14
Bifidiobacterium Longum II-14
Lactobacillus GG II-14
Lactobacillus Bulgaricus II-15
Lactobacillus Casei II-15
Lactobacillus Reuteri II-15
Major Species/Strains of Select Probiotics Bacteria II-15
Lactobacillus II-15
Bifidobacteria II-16
Dairy Products - A Popular Probiotic Delivery Vehicle II-16
Health Benefits of Probiotics II-17
Intestinal Complaints II-17
Lifestyle-related Disorders II-18
Effects of Pro and Prebiotics on Human Gut Health II-18
Microbial Function II-18
Gut Flora Composition II-19
Benefits of Probiotics & Prebiotics II-19
Hypocholesterol Action II-19
Bowel Cancer II-20
Effect of Pathogens II-20
Reduction in Virulence II-20
Tips to Customers II-21
Species II-21
Potency II-21
Refrigeration II-21
Desiccants II-22
Stability II-22
Fructo-oligosaccharides II-22
Method of Consumption II-22
Dosage II-22
Probiotic Risk Factors II-22
A Need for Consultation II-23
Safety Measures II-23
Prospects for Probiotics II-23
Microbes for Health II-24
Probiotics - A Historical Note II-24

4. REGULATORY ENVIRONMENT II-25
Evaluation of Probiotics in Food - A Systematic Approach II-25
Guidelines by Joint FAO/WHO Working Group II-25
Introduction II-25
Guidelines for Probiotics II-25
Genus/Species/Strain II-25
In Vitro Tests to Screen Potential Probiotics II-26
Safety Considerations II-26
In Vivo Studies Using Animals and Humans II-27
Health Claims and Labeling II-27
Recommendations II-28
Growing Regulatory Control II-28

5. RESEARCH AND DEVELOPMENT II-30
Recent Research Findings II-30
Probiotics May Help Combat the Flu II-30
Compelling Scientific Validation II-30
Study II-30
Danisco Probiotics Shown to Reduce Bloating in Patients with
Functional Bowel Disorder II-30
Key Results II-31
Probiotics Research - Varying Considerations II-31
Microencapsulation Technology II-31
Biopolymers for Stabilization of Probiotics in Foods II-32
Other Major Research Findings II-33
Researchers Keen to Improve Probiotics Viability and Survival II-33
Probiotics Improve Iron Absorption II-33
Probiotics Helpful in Treating Irritable Bowel Syndrome II-33
Probiotics Reduces Antibiotic-Associated Diarrhea Among Infants II-34
Probiotics Help Children Fight Atopic Dermatitis II-34
Probiotics Help Reduce Common Cold II-34
Probiotics Helpful in Liver Disease II-34
Infant Probiotics - Bifidobacterium and Lactobacillus II-34
Probiotics in Pediatric Gastrointestinal (GI) Therapy II-35
Improving Intestinal Immune Function in Broilers - The
Probiotic Way II-35
Probiotic Research - A Historical Perspective II-35
Research Validity II-35
Application Effectiveness: Pulse and Rotation Methods II-36

6. PRODUCT INNOVATIONS/INTRODUCTIONS II-37
Dupont Nutrition and Health Introduces Probiotic Culture Laban II-37
Lifeway Foods Unveils Greek Fro-Yo, Lifeway Frozen Kefir and
Frozen ProBugs Push Ups II-37
Heinz and Probi Introduce Golden Circle Healthy LifeTM
Probiotic Juice in Australia II-37
Stonyfield Launches Organic Activia Yogurt II-38
Danisco Introduces HOWARU® Balance II-38
Chr. Hansen Introduces Supplements with Probiotics and Fibers II-39
Chr. Hansen Unveils Natural Color Solutions and New Probiotics II-39

7. PRODUCT LAUNCHES IN THE RECENT PAST - A PERSPECTIVE BUILDER II-40
Chobani Greek Yogurt Launches Chobani Champions II-40
Douglas Laboratories Launches InfaSkin Probiotic II-40
IR-L and LHI Launch Cysbiotic Women’s Dietary Supplement II-40
Oragenics Introduces EvoraKids™ II-40
Probi Launches Dietary Supplements in South Africa in
Collaboration with Camox II-41
Alpharma Animal Health Launches Proflora™ II-41
Amerifit Unveils Newer Version of Culturelle for Kids II-41
BioGaia Introduces Probiotic Products as Pharmaceuticals in India II-41
Attune Foods Introduces Probiotic Bar Flavors II-41
Ascent Nutrition Introduces Probiotic Beauty Supplement II-42
doTERRA Introduces PB Assist™ II-42
Institut Rosell-Lallemand Introduces New Flavorless
Formulation of ProbioKid® II-42
Medical Nutrition USA Introduces Diff-Stat™ II-42
Nestle Introduces BISTROV® Prebio II-43
Danisco and Anlit Unveil HOWARU® Probiotic Yogurt Bears II-43
Energetix Introduces Flora 12+ II-43
Enzymedica Launches Digest Gold +PROBIOTICS™ II-43
Ganeden Biotech Launches GanPro™ II-43
Ganeden Biotech and Max Muscle Launch Pioneering Probiotics
Protein Crunch Bar II-43
Kibow Biotech Introduces Kibow Biotics® II-44
Mars Introduces Chocolate Flavored Probiotic Drink II-44
Procter & Gamble Introduces Align Probiotic II-44
USANA Health Sciences Introduces Probiotic Plus II-44
Oragenics Introduces Teddy's Pride Pet Oral Care II-44
Ilovehealthychocolate Unveils XoBiotic II-44
Iams Veterinary Formulas Introduces ProStora MAX for Dogs II-45
Skånemejerier and Probi Unveil Bravo Friscus II-45
Sanofi Aventis Unveils Protecflor™ as ‘ErcéFlora Supra’ in
Belgium II-45
Sunny Crunch Launches Probiotic Chewy Cereal Bars II-45
YoCream Launches First Soft Server Frozen Yogurt in the US II-46

8. RECENT INDUSTRY ACTIVITY II-47
BioGaia and Unilab Group Enter into Agreement II-47
BioGaia and Nestlé Ink Agreement II-47
BioGaia and Victus Enter into Distribution Agreement II-47
Probi Enters into Distribution Agreement with USV II-47
Yakult to Expand Operations to China, Brazil, and India II-48
DuPont Takes Over Danisco II-48
Nestlé Establishes Production Facility for Nutrition Products II-48

9. CORPORATE ACTIVITY IN THE RECENT PAST - A PERSPECTIVE BUILDER II-49
Lifeway Foods Expands Distribution Channel II-49
Probi Enters into Long-Term License Agreement with Danone II-49
BioGaia Joins Hands with Interbat for Probiotics Drop Sales in
Indonesia II-49
BioGaia Sets Foot in Argentina in Collaboration with Ferring
Pharmaceuticals II-50
China-Biotics Commences Commercial Production In New Facility II-50
Institut Rosell-Lallemand Enhances Probiotic Portfolio with
LAFTI Acquisition II-50
Lallemand Health Ingredients Merges with Lal'Food Entities II-50
Martek Biosciences Acquires Amerifit Brands II-51
BioGaia Joins Hands with Pharma Nord and Laboratoires BIOETHIC II-51
BioGaia Conducts Successful Clinical Study for Probiotic
Chewable Tablets II-51
BioGaia Joins Forces with Tablets India to Manufacture and
Sell Probiotic Products II-51
CapAble Inks Agreement with Aqua Scandik II-51
Ewopharma to Sell BioGaia’s Products in Croatia and Serbia II-52
China-Biotics Signs Supply Agreement with Dabeinong Group II-52
Atrium Innovation Takes Over Nutri-Health Supplements II-52
Lifeway Foods Takes Over Fresh Made Dairy II-52
Chr. Hansen takes over Urex Biotech II-52
NXT Nutritional, Inc. Becomes Subsidiary of NXT Nutritional
Holdings II-53
Encap Drug Delivery and Probac Enter into Collaboration Agreement II-53
Caleco Pharma Inks Agreement with Puleva Biotech II-53
Attune Foods Purchases Cereal Brands II-53
Lifeway Foods Adds 7-Eleven Convenience Store Chain to Expand
Distribution Channels II-53
NXT Nutritionals Selects Kroger II-54
Semper Secures Distribution Rights for BioGaia’s Integrated
Probiotic ORS II-54

10. FOCUS ON SELECT GLOBAL PLAYERS II-55
BioGaia AB (Sweden) II-55
Chr. Hansen A/S (Denmark) II-55
Danisco A/S (Denmark) II-55
Groupe Danone (France) II-56
Lallemand-Institut Rosell (Canada) II-56
Lifeway Foods, Inc. (USA) II-56
Natren, Inc. (USA) II-57
Nestlé Nutrition (Switzerland) II-57
Probi AB (Sweden) II-57
Seven Seas Ireland Ltd. (Ireland) II-58
Stonyfield Farm (USA) II-58
Valio Ltd. (Finland) II-58
Yakult Honsha Co., Ltd. (Japan) II-58

11. GLOBAL MARKET PERSPECTIVE II-60
Table 2: World Recent Past, Current & Future Analysis for
Probiotics by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin American
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) II-60

Table 3: World Historic Review for Probiotics by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East and Latin American Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2004 through 2009 (includes corresponding Graph/Chart) II-61

Table 4: World 15-Year Perspective for Probiotics by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin American Markets for Years 2004, 2011 &
2018 (includes corresponding Graph/Chart) II-62


III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Current and Future Analysis III-1
Market Overview III-1
New Products Hold Growth Potential III-1
Trends and Issues III-2
Probiotics Piggy-Backing on Colon Cleansing’s Rising
Popularity III-2
Changing Preferences of US Consumers Towards Probiotics III-2
‘Probiotic Shots’ Increase Penetration III-2
Consumer Education - Key to Market Success III-2
Consumer Marketing Trends III-3
Probiotic Food Manufacturers Target Kids Segment III-3
Product Innovation III-3
Quality Control - Need of the Hour III-3
Challenges Facing Probiotics Market III-4
Price and Quality - A Tangled Issue III-4
Shelf Life of the Product - A Concern to Resolve III-4
Distribution Channels III-4
Table 5: Distribution Channels for Dietary Supplements in
the US (2011): Percentage Breakdown by Distribution Channel
for Mass Market, Health Food & Natural Products Stores,
Internet & Multi Level Marketing (MLM), and Others
(includes corresponding Graph/Chart) III-5
Regulatory Scenario III-5
Tightening Regulations III-5
International Probiotics Association - A Major Association III-6
Product Launches III-6
Key Players III-8
B.Market Analytics III-9
Table 6: US Recent Past, Current & Future Analysis for
Probiotics with Annual Sales Figures in US$ Million for
Years 2010 through 2018 (includes corresponding Graph/Chart) III-9

Table 7: US Historic Review for Probiotics Analyzed with
Annual Sales Figures in US$ Million for Years 2004 through
2009 (includes corresponding Graph/Chart) III-10

2. CANADA III-11
A.Market Analysis III-11
Current and Future Analysis III-11
Regulations III-11
Lallemand-Institut Rosell - A Key Player III-11
B.Market Analytics III-12
Table 8: Canadian Recent Past, Current & Future Analysis for
Probiotics with Annual Sales Figures in US$ Million for
Years 2010 through 2018 (includes corresponding Graph/Chart) III-12

Table 9: Canadian Historic Review for Probiotics with Annual
Sales Figures in US$ Million for Years 2004 through 2009
(includes corresponding Graph/Chart) III-13

3. JAPAN III-14
A.Market Analysis III-14
Current and Future Analysis III-14
Market Overview III-14
Strategic Corporate Development III-15
Yakult Honsha Co., Ltd. - A Key Player III-15
B.Market Analytics III-16
Table 10: Japanese Recent Past, Current & Future Analysis
for Probiotics with Annual Sales Figures in US$ Million for
Years 2010 through 2018 (includes corresponding Graph/Chart) III-16

Table 11: Japanese Historic Review for Probiotics with
Annual Sales Figures in US$ Million for Years 2004 through
2009 (includes corresponding Graph/Chart) III-17

4. EUROPE III-18
A.Market Analysis III-18
Current and Future Analysis III-18
Probiotic Market - A Perspective III-18
Competitive Structure III-19
Fermented Dairy Drink Consumption - A Brief History III-19
Trends and Issues III-19
Yogurt Drink Drives Demand for Probiotics III-19
Intense Research III-20
Regulations III-20
B.Market Analytics III-21
Table 12: European Recent Past, Current & Future Analysis
for Probiotics by Geographic Region - France, Germany,
Italy, UK, Spain, Russia, and Rest of Europe Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-21

Table 13: European Historic Review for Probiotics by
Geographic Region - France, Germany, Italy, UK, Spain,
Russia, and Rest of Europe Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2004
through 2009 (includes corresponding Graph/Chart) III-22

Table 14: European 15-Year Perspective for Probiotics by
Geographic Region - Percentage Breakdown of Dollar Sales for
France, Germany, Italy, UK, Spain, Russia, and Rest of
Europe Markets for Years 2004, 2011 & 2018 (includes
corresponding Graph/Chart) III-23

4a. FRANCE III-24
A.Market Analysis III-24
Current and Future Analysis III-24
Groupe Danone - A Key Player III-24
B.Market Analytics III-25
Table 15: French Recent Past, Current & Future Analysis for
Probiotics with Annual Sales Figures in US$ Million for
Years 2010 through 2018 (includes corresponding Graph/Chart) III-25

Table 16: French Historic Review for Probiotics Analyzed
with Annual Sales Figures in US$ Million for Years 2004
through 2009 (includes corresponding Graph/Chart) III-26

4b. GERMANY III-27
A.Market Analysis III-27
Current and Future Analysis III-27
B.Market Analytics III-27
Table 17: German Recent Past, Current & Future Analysis for
Probiotics with Annual Sales Figures in US$ Million for
Years 2010 through 2018 (includes corresponding Graph/Chart) III-27

Table 18: German Historic Review for Probiotics Analyzed
with Annual Sales Figures in US$ Million for Years 2004
through 2009 (includes corresponding Graph/Chart) III-28

4c. ITALY III-29
A.Market Analysis III-29
Current and Future Analysis III-29
B.Market Analytics III-29
Table 19: Italian Recent Past, Current & Future Analysis for
Probiotics with Annual Sales Figures in US$ Million for
Years 2010 through 2018 (includes corresponding Graph/Chart) III-29

Table 20: Italian Historic Review for Probiotics Analyzed
with Annual Sales Figures in US$ Million for Years 2004
through 2009 (includes corresponding Graph/Chart) III-30

4d. THE UNITED KINGDOM III-31
A.Market Analysis III-31
Current and Future Analysis III-31
Overview III-31
Probiotic Drinks - Consumption Demographics III-31
B.Market Analytics III-32
Table 21: UK Recent Past, Current & Future Analysis for
Probiotics with Annual Sales Figures in US$ Million for
Years 2010 through 2018 (includes corresponding Graph/Chart) III-32

Table 22: UK Historic Review for Probiotics Analyzed with
Annual Sales Figures in US$ Million for Years 2004 through
2009 (includes corresponding Graph/Chart) III-33

4e. SPAIN III-34
A.Market Analysis III-34
Current and Future Analysis III-34
B.Market Analytics III-34
Table 23: Spanish Recent Past, Current & Future Analysis for
Probiotics with Annual Sales Figures in US$ Million for
Years 2010 through 2018 (includes corresponding Graph/Chart) III-34

Table 24: Spanish Historic Review for Probiotics Analyzed
with Annual Sales Figures in US$ Million for Years 2004
through 2009 (includes corresponding Graph/Chart) III-35

4f. RUSSIA III-36
A.Market Analysis III-36
Current and Future Analysis III-36
B.Market Analytics III-36
Table 25: Russian Recent Past, Current & Future Analysis for
Probiotics with Annual Sales Figures in US$ Million for
Years 2010 through 2018 (includes corresponding Graph/Chart) III-36

Table 26: Russian Historic Review for Probiotics Analyzed
with Annual Sales Figures in US$ Million for Years 2004
through 2009 (includes corresponding Graph/Chart) III-37

4g. REST OF EUROPE III-38
A.Market Analysis III-38
Current and Future Analysis III-38
Product launches III-38
Strategic corporate developments III-39
Key players III-39
B.Market Analytics III-42
Table 27: Rest of Europe Recent Past, Current & Future
Analysis for Probiotics with Annual Sales Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-42

Table 28: Rest of Europe Historic Review for Probiotics
Analyzed with Annual Sales Figures in US$ Million for Years
2004 through 2009 (includes corresponding Graph/Chart) III-43

5. ASIA-PACIFIC III-44
A.Market Analysis III-44
Current and Future Analysis III-44
Focus on Select Markets III-44
Australia & New Zealand III-44
Growing Awareness of Health Issues Spur Probiotics Market III-44
Competitive Scenario III-44
China III-45
Market Overview III-45
Yucheng - China’s Probiotic Hub III-45
Government Lends a Push to Probiotics Consumption III-45
India III-45
Probiotics Market Draws Attention III-45
Bigwigs Lock Horns III-46
Probiotics Market Drugs Surges Ahead III-46
Factors Favoring Indian Probiotic Market III-47
Economic Development III-47
Ageing Population III-47
Rising Healthcare Spending III-47
Pharma Growth III-47
Pricing III-47
Lack of Regulation III-48
Major Pharmaceutical Companies into Probiotics III-48
Physicians Promoting Probiotics III-48
Dairy Companies Exploring Probiotics Segment III-48
Regulations III-48
Product Launch III-49
Strategic corporate developments III-49
B.Market Analytics III-50
Table 29: Asia-Pacific Recent Past, Current & Future
Analysis for Probiotics with Annual Sales Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-50

Table 30: Asia-Pacific Historic Review for Probiotics
Analyzed with Annual Sales Figures in US$ Million for Years
2004 through 2009 (includes corresponding Graph/Chart) III-51

6. THE MIDDLE EAST III-52
A.Market Analysis III-52
Current and Future Analysis III-52
Product Launch III-52
B.Market Analytics III-53
Table 31: Middle East Recent Past, Current & Future Analysis
for Probiotics with Annual Sales Figures in US$ Million for
Years 2010 through 2018 (includes corresponding Graph/Chart) III-53

Table 32: Middle East Historic Review for Probiotics
Analyzed with Annual Sales Figures in US$ Million for Years
2004 through 2009 (includes corresponding Graph/Chart) III-54

7. LATIN AMERICA III-55
A.Market Analysis III-55
Current and Future Analysis III-55
Strategic Corporate Development III-55
B.Market Analytics III-55
Table 33: Latin America Recent Past, Current & Future
Analysis for Probiotics with Annual Sales Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-55

Table 34: Latin America Historic Review for Probiotics
Analyzed with Annual Sales Figures in US$ Million for Years
2004 through 2009 (includes corresponding Graph/Chart) III-56


IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 105 (including Divisions/Subsidiaries - 119)

The United States (64)
Canada (5)
Japan (3)
Europe (32 ()
- France (2)
- Germany (1)
- The United Kingdom (7)
- Spain (2)
- Rest of Europe (20)
Asia-Pacific (Excluding Japan) (14)
Latin America (1)