Global Probiotics Market

  • May 2014
  • -
  • Global Industry Analysts
  • -
  • 343 pages

This report analyzes the worldwide markets for Probiotics in US$ Million. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East, and Latin America. Annual estimates and forecasts are provided for the period 2013 through 2020. Also, a seven-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 96 companies including many key and niche players such as -

BioGaia AB
China-Biotics Inc.
Chr. Hansen A/S
Danone SA
Garden of Life LLC

Table Of Contents




I. INTRODUCTION, METHODOLOGY and PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation and Reporting Level I-2
Quantitative Techniques and Analytics I-2
Product Definitions and Scope of Study I-3


II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW II-1
A Primer II-1
Recession in Retrospect and the Road Ahead II-2
Current State of the Global Economy: A Key Growth Indicator II-3
Table 1: Economic Growth (%) Worldwide by Region: 2011-2014E
(includes corresponding Graph/Chart) II-4
Outlook II-4
Developed Markets: Traditional Revenue Contributors II-5
Gut Health Products: Dominant in Japan and Europe II-5
Developing Countries Drive Future Market Growth II-6
Table 2: Annual Per Capita Expenditure (€) on Probiotics for
Europe, North America, China and India: 2012 (includes
corresponding Graph/Chart) II-6

Table 3: World Market for Probiotics: Geographic Regions
Ranked by CAGR (2013-2020) - Asia-Pacific, Middle East, Latin
America, Canada, US, Europe, and Japan (includes
corresponding Graph/Chart) II-7

Table 4: GDP Growth for Key Developed and Developing
Countries: 2003-2013 (includes corresponding Graph/Chart) II-7
Competitive Landscape II-8
Probiotics: A Highly Fragmented Market II-8
Leading Brands of Probiotic Supplements: Ranked by Popularity II-8
Select Probiotic Strains Manufactured II-9
Pharmaceutical Companies Ride the Probiotic Wave II-9
Viability: A Cause of Concern II-10
EFSA Ban on Probiotics in Labels: Market Implications II-10
Research Backed Ingredients and Media Coverage: Vital for
Success in the Marketplace II-10
Key Factors to Consider during Probiotic Functional Food
Manufacturing II-11

2. MARKET TRENDS AND DRIVERS II-12
Robust Demand for Probiotic Dairy Products: A Strong Growth
Driver II-12
Prominence of Digestive Health Augurs Well for Dairy Probiotics II-12
Table 5: Global Market for Digestive Health Food and Drinks by
Ingredients (2013): Percentage Share Breakdown for Food
Enzymes, Prebiotics and Probiotics (includes corresponding
Graph/Chart) II-13

Table 6: Global Market for Digestive Health Foods and Drinks
by Region (2010 and 2013): Percentage Share Breakdown for
Americas, Asia-Pacific, Europe and Middle East and Africa
(includes corresponding Graph/Chart) II-14

Table 7: Global Market for Dietary Supplements by Category
(2011, 2012 and 2013): Percentage Share Breakdown for
Conventional and Pro/Pre-Biotic Categories (includes
corresponding Graph/Chart) II-14
Probiotic Yogurt: A Booming Market II-15
Table 8: Global Market for Probiotic Yogurt by Leading
Brands (2013): Percentage Share Breakdown for Actimel,
Activia, Bio Danone, Chamyto, Chobani, Private Label, R 1,
Wahaha and Yakult (includes corresponding Graph/Chart) II-15

Table 9: Per Capita Annual Consumption of Yogurt for Select
Countries: 2013 (includes corresponding Graph/Chart) II-16

Table 10: Global Yoghurt Market by Leading Players (2012):
Percentage Share Breakdown of Volume Sales for Danone,
Lactalis, Private Label, Yoplait and Others (includes
corresponding Graph/Chart) II-16

Table 11: Global Market for Yogurt by Category (2011, 2012 and
2013): Percentage Share Breakdown for Conventional and
Pro/Pre-Biotic Yogurt Categories (includes corresponding
Graph/Chart) II-17
Select Probiotic Yogurt Brands and their Bacterial Strains II-17
Probiotics Cash in on Greek Yogurt’s Popularity II-18
Table 12: Average Price of Yogurt for Greek and Conventional
Yogurt Categories: 2012 (includes corresponding Graph/Chart) II-19

Table 13: Factors Influencing Sales of Greek Yogurt:
Percentage Share Breakdown by Consumer Preferences (includes
corresponding Graph/Chart) II-19
Non-Dairy Probiotic Products Offer Huge Untapped Potential II-19
Select Recently Identified Non-Dairy Probiotic Products II-20
Meat-Based Probiotic Products: An Efficient Mode of Probiotic
Delivery II-21
Increasing Sales of Functional Foods and Beverages Spurs Market
Growth II-21
Table 14: Global Functional Foods and Drinks Market by
Geographic Region - Annual Sales Figures in US$ Million for
the US, Europe, Asia-Pacific (including Japan), and Rest of
World Markets for Years 2011, 2013, and 2015 (includes
corresponding Graph/Chart) II-23

Table 15: Percentage Share of Functional Food Sales Worldwide
by Component: 2013 (includes corresponding Graph/Chart) II-24
Product Advancements: Spearheading Growth II-24
Probiotic Confectionery: The Next Wave of Innovation II-25
Personalized Nutrition: The Future of Probiotics II-25
Microencapsulation Improve Delivery of Probiotics II-26
Rising Prominence of Nanotechnology Signals New Growth Avenues II-26
Nanoencapsulation to Offer Eco-Friendly Delivery of Probiotics II-27
Biopolymers for Stabilization of Probiotics in Foods II-27
Rising Effectiveness in Treating Various Health Conditions
Drives Market Expansion II-27
Select Probiotic Bacteria and their Area of Benefit II-28
Probiotics Lowers Side Effects of Antibiotics II-29
Probiotics: Effective in Hay Fever Treatment II-29
Probiotic Benefits in Allergy Prevention II-30
Benefits of Psychobiotics II-30
Probiotics: Vital to Endure Chemotherapy? II-30
Significance of Probiotics in Bone Health II-31
Probiotics Improves Oral Health II-31
Probiotics Supports Iron Absorption II-31
Probiotics Helpful in Treating Irritable Bowel Syndrome II-32
Danisco Probiotics Shown to Reduce Bloating in Patients
with Functional Bowel Disorder II-32
Probiotics Help Reduce Common Cold II-33
Probiotics Helpful in Liver Disease II-33
Probiotics Helps Combat the Flu II-33
Compelling Scientific Validation II-33
Study II-33
Digestive Health Products: A Dominant Segment II-34
Gut Health to Promote Heart Health II-34
Key CVD Facts and Figures II-34
Benefits of Probiotics in Children Signals Growth Potential II-35
Probiotics Reduces Antibiotic-Associated Diarrhea among Infants II-36
Probiotics Help Children Fight Atopic Dermatitis II-36
Infant Probiotics - Bifidobacterium and Lactobacillus II-36
Probiotics in Pediatric Gastrointestinal (GI) Therapy II-36
Opportunity Indicators: II-37
Table 16: Population of Infants and Children (0-4 years) for
2013 in Select Countries (includes corresponding
Graph/Chart) II-37

Table 17: Baby Food Consumption for Children and Infants in
Select Countries (includes corresponding Graph/Chart) II-37

Table 18: Global New Births (2012) by Geographic Region
(includes corresponding Graph/Chart) II-38

Table 19: Global Population of Children Between 0-4 years
(2015P and 2020P) (includes corresponding Graph/Chart) II-38
Spiraling Consumer Interest Triggers Research and Development
Activity II-39
Table 20: Number of Publications on Probiotics: 2000-2012
(includes corresponding Graph/Chart) II-40
List of Currently Used Probiotic Cultures II-40
Probiotic Skincare: The Latest Beauty Trend II-41
L’Oreal and Nestle Study Identify Potential of Probiotics in
Skin Care II-41
American Academy of Dermatology Reveals Probiotic
Advancements for Skin Care II-42
E-Retailing Expands Growth Opportunities II-42
Table 21: Factors Influencing Online Purchase Decision -
Percentage Share Breakdown by Consumer Preferences (includes
corresponding Graph/Chart) II-42
Growing Prominence of Probiotics in Weight Management II-43
Probiotics to Enhance Metabolism in Obese Patients II-43
Expanding Obese and Diabetic Population: A Potential Opportunity II-44
Table 22: Obesity Levels in OECD Countries (as a % of Total
Population) for 2013 (includes corresponding Graph/Chart) II-45

Table 23: Overweight and Obese Population (Millions) for
2013 in Select Geographic Regions (includes corresponding
Graph/Chart) II-45

Table 24: Global Obesity Levels (2013): Percentage Share
Breakdown of Total Obese/Overweight Population by Leading
Countries (includes corresponding Graph/Chart) II-46

Table 25: Worldwide Prevalence of Diabetes Mellitus by
Geographic Region: 2013 and 2035 P (includes corresponding
Graph/Chart) II-47
Favorable Demographic and Economic Trends Strengthen Market
Prospects II-47
Aging Population: A Weighty Demographic Driver II-48
Table 26: Global Population Statistics for the 65+ Age Group
(Male and Female) for Major Countries/Regions: 2013E (includes
corresponding Graph/Chart) II-49
Mounting Healthcare Costs Spur Preference for Preventive
Healthcare II-50
Table 27: Healthcare Spending as a Percentage of GDP in
Select Countries (includes corresponding Graph/Chart) II-50
Rising Disposable Incomes Propel Sales of Probiotics II-51
Table 28: Annual Disposable Incomes in US$ ‘000 for Select
Countries (2012) (includes corresponding Graph/Chart) II-51
Longer Life Expectancy Bolsters Market Growth II-52
Table 29: Life Expectancy for Select Countries in Number of
Years (2013) (includes corresponding Graph/Chart) II-52
Women: An important Consumer Cluster II-53
Probiotics Assists Women in Weight Management II-53
Table 30: Dietary Supplements Market Worldwide (2012):
Percentage Preference by Gender and Age Group (includes
corresponding Graph/Chart) II-53
Growing Middle Class Population to Drive Demand II-53
Table 31: World Middle Class Population (2012 and 2030F):
Percentage Share Breakdown by Region - Asia-Pacific, Europe,
Latin America, Middle East and Africa and North America
(includes corresponding Graph/Chart) II-54
India and China: Important Potential Future Markets II-54
Table 32: Ten Largest Populated Countries Worldwide (July
2013): Total Population (in Millions) by Age Group 0-14
Years, 15-44 Years, 45-64 Years, and 65+ Years for China,
India, USA, Indonesia, Brazil, Pakistan, Nigeria,
Bangladesh, Russia and Japan (includes corresponding
Graph/Chart) II-55

Table 33: Ten Largest Populated Countries Worldwide (July
2013): Percentage Population by Age Group 0-14 Years, 15-44
Years, 45-64 Years, and 65+ Years for China, India, USA,
Indonesia, Brazil, Pakistan, Nigeria, Bangladesh, Russia and
Japan (includes corresponding Graph/Chart) II-56

3. PRODUCT OVERVIEW II-57
Introduction II-57
Probiotics Defined II-57
Probiotic Functioning Mechanism II-58
Concept of Prebiotics II-58
Synbiotics II-58
Probiotic Products - A Briefing II-59
Probiotic Strains II-59
Lactobacillus Acidophilus II-59
Bifidiobacterium Bifidum II-60
Bifidiobacterium Longum II-60
Lactobacillus GG II-60
Lactobacillus Bulgaricus II-61
Lactobacillus Casei II-61
Lactobacillus Reuteri II-61
Major Species/Strains of Select Probiotics Bacteria II-61
Lactobacillus II-61
Bifidobacteria II-62
Dairy Products - A Popular Probiotic Delivery Vehicle II-62
Health Benefits of Probiotics II-63
Intestinal Complaints II-63
Lifestyle-related Disorders II-63
Effects of Pro and Prebiotics on Human Gut Health II-64
Microbial Function II-64
Gut Flora Composition II-65
Benefits of Probiotics and Prebiotics II-65
Hypocholesterol Action II-65
Bowel Cancer II-66
Effect of Pathogens II-66
Reduction in Virulence II-66
Tips to Customers II-67
Species II-67
Potency II-67
Refrigeration II-67
Desiccants II-68
Stability II-68
Fructo-oligosaccharides II-68
Method of Consumption II-68
Dosage II-68
Probiotic Risk Factors II-68
A Need for Consultation II-69
Safety Measures II-69
Prospects for Probiotics II-69
Microbes for Health II-70
Probiotics - A Historical Note II-70
Probiotic Research - A Historical Perspective II-70
Research Validity II-70
Application Effectiveness: Pulse and Rotation Methods II-71

4. REGULATORY ENVIRONMENT II-72
Evaluation of Probiotics in Food - A Systematic Approach II-72
Guidelines by Joint FAO/WHO Working Group II-72
Introduction II-72
Guidelines for Probiotics II-72
Genus/Species/Strain II-72
In Vitro Tests to Screen Potential Probiotics II-73
Safety Considerations II-73
In Vivo Studies Using Animals and Humans II-74
Health Claims and Labeling II-74
Recommendations II-75
Growing Regulatory Control II-75
The European Health Claim Regulations (No. 1924/2006) II-76
The Generic Descriptors Regulation (No. 907/2013) II-76

5. PRODUCT INNOVATIONS/INTRODUCTIONS II-77
Solgar Unveils New Line of Capsules II-77
Lallemand Introduces Oral Health Probiotics II-77
Probi to Unveil Digestis in Turkey II-77
ReNew Life Introduces New Capsules II-77
Probi to Introduce Digestis in Korea II-77
Probi Introduces Travel-friendly Digestis II-77
Probi to Introduce Mage in South Korea II-77
Lallemand to Introduce New Oral Care Line II-78
Ganeden Introduces New Lines II-78
Ganeden Introduces BC30 Cappuccino in K-Cups II-78
Ganeden Introduces BC30 Probiotic HPP Juice II-78
Fruit d'Or Unveils Supplement for Women II-78
DuPont Secures FDA GRAS II-78
BioGaia Introduces Drops and Tablets in Brazil II-78
Nebraska Cultures and Viva 5 Introduce Probiotic Gummies II-79
The Bite Market Introduces GF Cookies II-79
Morinaga Obtains GRAS for Bifidobacterium breve M-16V II-79
DuPont Introduces Howaru II-79
Nordic Naturals Reveals Vegetarian Probiotic II-79
Pure Encapsulations Reveals PureHeart II-79
Wakunaga Reveals Probiataâ„¢ II-79
Jarrow Introduces Jarro-Dophilus EPS 25 Billion II-79
Daflorn LLC Introduces Probiotic Coffee II-80
AB-Biotics Secures EU Patent II-80
ReNew Life Unveils Ultimate Floraâ„¢ Women II-80
Ganeden Unveils New Products II-80
Gencor Unveils New Technology II-80
Scimera BioScience Unveils New Probiotic Formulation II-80
TheB?â„¢ Introduces Organic Probiotic Kombucha II-80
ReNew Unveils Kids Probiotics II-81
ReNew Unveils Novel Probiotics II-81
CHR Hansen Unveils nu-trish® Pro-K II-81

6. RECENT INDUSTRY ACTIVITY II-82
Probi Obtains Dietary Supplement Order from Pharmavite II-82
Quest Selects Capsugel DRCaps II-82
BioGaia Enters into Various Distribution Agreements II-82
Probi Enters Long-Term Agreement with Health World Australia II-82
Probi Enters Probiotic Partnership with Bio-Life II-82
DuPont Establishes Probiotic Unit in China II-82
BioGaia and Nestle Enter Agreement II-83
BioGaia Enters Distribution Agreement for China II-83
Probi Enters Agreement with Symrise for Joint Research II-83

7. FOCUS ON SELECT GLOBAL PLAYERS II-84
BioGaia AB (Sweden) II-84
China-Biotics Inc. (China) II-84
Chr. Hansen A/S (Denmark) II-84
Danone SA (France) II-85
E.I. du Pont de Nemours and Company (US) II-85
Garden of Life LLC (USA) II-86
General Mills (USA) II-86
Kirkman (USA) II-86
Lallemand-Institut Rosell (Canada) II-87
Lifeway Foods, Inc. (USA) II-87
Mother Dairy (India) II-87
Natren, Inc. (USA) II-88
Nestle Nutrition (Switzerland) II-88
Probi AB (Sweden) II-89
Seven Seas Ltd. (UK) II-89
Valio Ltd. (Finland) II-89
Yakult Honsha Co., Ltd. (Japan) II-90

8. GLOBAL MARKET PERSPECTIVE II-91
Table 34: World Recent Past, Current and Future Analysis for
Probiotics by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin America
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2013 through 2020 (includes
corresponding Graph/Chart) II-91

Table 35: World Historic Review for Probiotics by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East and Latin America Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2006 through 2012 (includes corresponding Graph/Chart) II-92

Table 36: World 15-Year Perspective for Probiotics by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin America Markets for Years 2006, 2014 and
2020 (includes corresponding Graph/Chart) II-93

Table 37: World Recent Past, Current and Future Analysis for
Probiotic Food and Beverage by Geographic Region - US, Japan,
Europe, Asia-Pacific (excluding Japan), and Rest of World
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2013 through 2020 (includes
corresponding Graph/Chart) II-94

Table 38: World Historic Review for Probiotic Food and
Beverage by Geographic Region - US, Japan, Europe,
Asia-Pacific (excluding Japan), and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2006 through 2012 (includes corresponding
Graph/Chart) II-95

Table 39: World 15-Year Perspective for Probiotic Food and
Beverage by Geographic Region - Percentage Breakdown of Dollar
Sales for US, Japan, Europe, Asia-Pacific (excluding Japan),
and Rest of World Markets for Years 2006, 2014 and 2020
(includes corresponding Graph/Chart) II-96

Table 40: World Recent Past, Current and Future Analysis for
Probiotic Dietary Supplements by Geographic Region - US,
Japan, Europe, Asia-Pacific (excluding Japan), and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2013 through 2020 (includes
corresponding Graph/Chart) II-97

Table 41: World Historic Review for Probiotic Dietary
Supplements by Geographic Region - US, Japan, Europe,
Asia-Pacific (excluding Japan), and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2006 through 2012 (includes corresponding
Graph/Chart) II-98

Table 42: World 15-Year Perspective for Probiotic Dietary
Supplements by Geographic Region - Percentage Breakdown of
Dollar Sales for US, Japan, Europe, Asia-Pacific (excluding
Japan), and Rest of World Markets for Years 2006, 2014 and 2020
(includes corresponding Graph/Chart) II-99

Table 43: World Recent Past, Current and Future Analysis for
Other Probiotics by Geographic Region - US, Japan, Europe,
Asia-Pacific (excluding Japan), and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2013 through 2020 (includes corresponding
Graph/Chart) II-100

Table 44: World Historic Review for Other Probiotics by
Geographic Region - US, Japan, Europe, Asia-Pacific (excluding
Japan), and Rest of World Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2006 through
2012 (includes corresponding Graph/Chart) II-101

Table 45: World 15-Year Perspective for Other Probiotics by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Japan, Europe, Asia-Pacific (excluding Japan), and Rest of
World Markets for Years 2006, 2014 and 2020 (includes
corresponding Graph/Chart) II-102


III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Current and Future Analysis III-1
Market Overview III-1
Market Scenario Post Recession III-1
New Products Hold Growth Potential III-2
Trends and Issues III-2
Rising Popularity of Yogurt Boost Market Prospects for
Probiotics III-2
Opportunity Indicators: III-3
Table 46: US Market for Yogurt by Product Category
(2013): Percentage Share Breakdown of Value Sales for
Frozen Yogurt, Refrigerated Yogurt, and Yogurt Drinks
(includes corresponding Graph/Chart) III-3

Table 47: US Market for Yogurt by Product Category
(2013): Percentage Share Breakdown of Number of Launches
for Spoonable, and Yogurt Drinks and Liquid Milk (includes
corresponding Graph/Chart) III-3

Table 48: US Market for Yoghurt (Plain and Flavored) by
State (2012): Percentage Share Breakdown of Production
Volume for California, New York, Tennessee, Utah,
Wisconsin and Others (includes corresponding Graph/Chart) III-3

Table 49: US Market for Frozen Yoghurt by Geographic
Region (2012): Percentage Share Breakdown of Production
Volume for East North Central, North Atlantic, South
Atlantic, South Central, West and West North Central
(includes corresponding Graph/Chart) III-4
America’s Love for Greek Yogurt Bodes Well for Market
Expansion III-4
Table 50: US Market for Greek Yogurt by Leading Players
(2012): Percentage Share Breakdown of Volume Sales for
Chobani, Fage, Danone and Others (includes corresponding
Graph/Chart) III-4

Table 51: US Market for Greek Yogurt by Subcategory
(2013): Percentage Share Breakdown of Number of Launches
for Cake and Sweet Products, Cereals/Energy Bars/Snacks,
Cultured Milk and Yogurt Drinks, Dips, Frozen (dairy-based),
Fruit, Spoonable and Others (includes corresponding
Graph/Chart) III-5
The US Functional Foods Market Offers Significant
Opportunities III-5
Profile of American Functional Food Consumers III-6
Growing Demand for Gut and Digestive Health Products
Promotes Probiotics Consumption III-6
Consumer Health Concerns: Major Target Areas III-7
Health Concerns among American Consumers III-7
Women’s Health: A Potential Niche III-8
Heart Health: A Major Area of Concern for Americans III-8
Opportunity Indicators: III-8
Table 52: Obesity and Overweight Prevalence in US Adults
(2013) (includes corresponding Graph/Chart) III-8

Table 53: Obesity Prevalence in US Adults by Type of
Obesity (2013) (includes corresponding Graph/Chart) III-8

Table 54: US Obesity Prevalence by Age-group (2013)
(includes corresponding Graph/Chart) III-9

Table 55: US Obesity Prevalence 2013 by Annual Income
Level (%) (includes corresponding Graph/Chart) III-9

Table 56: US Diabetics Population (2010-2017): Percentage
Population with Diagnosed and Undiagnosed Diabetes
(includes corresponding Graph/Chart) III-10

Table 57: North American Elderly Population by Age Group
(1975-2050) (includes corresponding Graph/Chart) III-11
Probiotic Supplements: A Potential Laden Market III-11
Table 58: List of Select Commercial Probiotics III-12
Organic Probiotics: A Niche Market III-14
Probiotics Piggy-Backing on Colon Cleansing’s Rising
Popularity III-14
Changing Preferences of US Consumers Augurs well for
Probiotics III-14
‘Probiotic Shots’ Increase Penetration III-14
Consumer Education: Key to Market Success III-14
Consumer Marketing Trends III-15
Probiotic Food Manufacturers Target Kids Segment III-15
Product Innovation III-15
Quality Control: Need of the Hour III-15
Challenges Facing the US Probiotics Market III-16
GMO Ingredients Raise Concern III-16
Price and Quality: A Tangled Issue III-16
Shelf Life of the Product: A Concern to Resolve III-16
Distribution Channels III-17
Table 59: US Market for Dietary Supplements by
Distribution Channels (2013): Percentage Share Breakdown
of Volume Sales for Health Food and Natural Products
Stores, Internet and Multi-Level Marketing (MLM), Mass
Market, and Others (includes corresponding Graph/Chart) III-17
Regulatory Scenario III-18
Tightening Regulations III-18
List of FDA Regulated Probiotics Product Categories III-19
International Probiotics Association: A Major Association III-19
Product Launches III-19
Strategic Corporate Development III-22
Key Players III-22
B.Market Analytics III-25
Table 60: US Recent Past, Current and Future Analysis for
Probiotics by Product Segments - Food and Beverage, Dietary
Supplements and Others Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2013 through
2020 (includes corresponding Graph/Chart) III-25

Table 61: US Historic Review for Probiotics by Product
Segments - Food and Beverage, Dietary Supplements and Others
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2006 through 2012 (includes
corresponding Graph/Chart) III-26

Table 62: US 15-Year Perspective for Probiotics by Product
Segments - Percentage Share Breakdown of Dollar Sales for
Food and Beverage, Dietary Supplements and Others Markets
Analyzed for years 2006, 2014 and 2020 (includes
corresponding Graph/Chart) III-27

2. CANADA III-28
A.Market Analysis III-28
Current and Future Analysis III-28
The Flourishing Functional Foods Market Spurs Probiotics Demand III-28
Rising Popularity of Yogurt Signals Opportunities III-28
Regulations III-28
Probiotic Health Claims Permitted by Health Canada III-29
Product Launches III-29
Lallemand-Institut Rosell - A Key Player III-30
B.Market Analytics III-31
Table 63: Canadian Recent Past, Current and Future Analysis
for Probiotics with Annual Sales Figures in US$ Million for
Years 2013 through 2020 (includes corresponding Graph/Chart) III-31

Table 64: Canadian Historic Review for Probiotics with
Annual Sales Figures in US$ Million for Years 2006 through
2012 (includes corresponding Graph/Chart) III-31

3. JAPAN III-32
A.Market Analysis III-32
Current and Future Analysis III-32
Japan: The Largest Market for Probiotics III-32
Yogurt: A High Potential Market III-33
Table 65: Japanese Market for Yoghurt (2012): Percentage
Share Breakdown of Production by Dairy and Non-Dairy
Companies (includes corresponding Graph/Chart) III-33
Elders: The Best Target for Japanese Food Makers III-33
Japanese Health and Wellness Products Market: A Macro
Perspective III-33
Table 66: Japanese Functional Foods Market (2013):
Percentage Breakdown of Value Sales by Distribution Channel
Type - Convenience Stores, Correspondence Sales,
Door-to-Door Sales, Drug Stores, Mass Merchandisers and
Others (includes corresponding Graph/Chart) III-34
Yakult honsha co., ltd. - a key player III-34
B.Market Analytics III-35
Table 67: Japanese Recent Past, Current and Future Analysis
for Probiotics by Product Segments - Food and Beverage,
Dietary Supplements and Others Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2013 through 2020 (includes corresponding Graph/Chart) III-35

Table 68: Japanese Historic Review for Probiotics by Product
Segments - Food and Beverage, Dietary Supplements and Others
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2006 through 2012 (includes
corresponding Graph/Chart) III-36

Table 69: Japanese 15-Year Perspective for Probiotics by
Product Segments - Percentage Share Breakdown of Dollar
Sales for Food and Beverage, Dietary Supplements and Others
Markets for years 2006, 2014 and 2020 (includes
corresponding Graph/Chart) III-37

4. EUROPE III-38
A.Market Analysis III-38
Current and Future Analysis III-38
Probiotic Market Overview III-38
Competitive Structure III-39
Fermented Dairy Drink Consumption History III-39
Trends and Issues III-39
Flourishing Dairy Sector to Promote Probiotics Consumption III-39
Yogurt Drink Drives Demand for Probiotics III-40
Boom in Functional Foods to Fuel Growth in Probiotics III-40
Eastern Europe: A High Growth Region III-40
Changing Demographics to Propel Market Growth III-40
Table 70: Population Breakup by Age Group for Select
European Countries: 2011 (as a Percentage of Total
Population) (includes corresponding Graph/Chart) III-41
Intense Research III-42
Regulations III-42
The European Health Claim Regulations (No. 1924/2006) III-42
The Generic Descriptors Regulation (No. 907/2013) III-42
B.Market Analytics III-43
Table 71: European Recent Past, Current and Future Analysis
for Probiotics by Geographic Region - France, Germany,
Italy, UK, Spain, Russia, and Rest of Europe Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2013 through 2020 (includes corresponding
Graph/Chart) III-43

Table 72: European Historic Review for Probiotics by
Geographic Region - France, Germany, Italy, UK, Spain,
Russia, and Rest of Europe Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2006
through 2012 (includes corresponding Graph/Chart) III-44

Table 73: European 15-Year Perspective for Probiotics by
Geographic Region - Percentage Share Breakdown of Dollar
Sales for France, Germany, Italy, UK, Spain, Russia, and
Rest of Europe Markets for Years 2006, 2014 and 2020
(includes corresponding Graph/Chart) III-45

Table 74: European Recent Past, Current and Future Analysis
for Probiotics by Product Segments - Food and Beverage,
Dietary Supplements and Others Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2013 through 2020 (includes corresponding Graph/Chart) III-46

Table 75: European Historic Review for Probiotics by Product
Segments - Food and Beverage, Dietary Supplements and Others
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2006 through 2012 (includes
corresponding Graph/Chart) III-47

Table 76: European 15-Year Perspective for Probiotics by
Product Segments - Percentage Share Breakdown of Dollar
Sales for Food and Beverage, Dietary Supplements and Others
Markets for Years 2006, 2014 and 2020 (includes
corresponding Graph/Chart) III-48

4a. FRANCE III-49
A.Market Analysis III-49
Current and Future Analysis III-49
Growth in Functional Foods Indicates Opportunities for
Probiotics III-49
Aging Populace: A Potential Market III-49
Table 77: Percentage Distribution of French Population by
Age Group: 2012 (includes corresponding Graph/Chart) III-49
French Health and Wellness Foods and Drinks Market: A Macro
Perspective III-49
Danone SA - A Leading Player Worldwide III-50
B.Market Analytics III-51
Table 78: French Recent Past, Current and Future Analysis for
Probiotics with Annual Sales Figures in US$ Million for
Years 2013 through 2020 (includes corresponding Graph/Chart) III-51

Table 79: French Historic Review for Probiotics Analyzed
with Annual Sales Figures in US$ Million for Years 2006
through 2012 (includes corresponding Graph/Chart) III-51

4b. GERMANY III-52
A.Market Analysis III-52
Current and Future Analysis III-52
Economic Recovery Benefits the Health and Wellness Sector III-52
Changing Consumer Preferences to Drive Market Growth III-52
B.Market Analytics III-53
Table 80: German Recent Past, Current and Future Analysis for
Probiotics with Annual Sales Figures in US$ Million for
Years 2013 through 2020 (includes corresponding Graph/Chart) III-53

Table 81: German Historic Review for Probiotics Analyzed
with Annual Sales Figures in US$ Million for Years 2006
through 2012 (includes corresponding Graph/Chart) III-53

4c. ITALY III-54
A.Market Analysis III-54
Current and Future Analysis III-54
Yoghurt Market Signals Growth for Probiotics III-54
Table 82: Italian Yoghurt Market by Distribution Channel
(2012): Percentage Share Breakdown of Volume Sales for
Discount Market, Hypermarkets, Superettes, Supermarkets,
and Traditional Retail (includes corresponding Graph/Chart) III-54
B.Market Analytics III-55
Table 83: Italian Recent Past, Current and Future Analysis for
Probiotics with Annual Sales Figures in US$ Million for
Years 2013 through 2020 (includes corresponding Graph/Chart) III-55

Table 84: Italian Historic Review for Probiotics Analyzed
with Annual Sales Figures in US$ Million for Years 2006
through 2012 (includes corresponding Graph/Chart) III-55

4d. THE UNITED KINGDOM III-56
A.Market Analysis III-56
Current and Future Analysis III-56
Overview III-56
Probiotic Drinks: Consumption Demographics III-56
Booming Functional Foods Market Bodes Well for Probiotics
Consumption III-56
Table 85: Functional Foods and Drinks Market in the UK
(2013): Percentage Share Breakdown of Retail Sales by
Functional Benefits - General Health and Well-being,
Digestive Health, Heart Health, Energy Boost, and Others
(includes corresponding Graph/Chart) III-57
Growth Drivers III-57
Peppy Yogurt Sales to Promote Market Expansion III-57
Prominence of Gut Health Drives Probiotics Demand III-58
Favorable Demographics to Fuel Market Growth III-58
Table 86: Percentage Distribution of UK Population by Age
Group: 2012 (includes corresponding Graph/Chart) III-58
Dairy Sector - A Major End-User III-58
Table 87: UK Dairy Market by Distribution Channels (2012):
Percentage Breakdown of Volume Sales for Convenience
Stores, Discounters, Supermarkets/Hypermarkets,
Traditional Grocers and Others (includes corresponding
Graph/Chart) III-59
Strategic Corporate Development III-59
Seven Seas Ltd. (UK) - A Key Player III-59
B.Market Analytics III-60
Table 88: UK Recent Past, Current and Future Analysis for
Probiotics with Annual Sales Figures in US$ Million for
Years 2013 through 2020 (includes corresponding Graph/Chart) III-60

Table 89: UK Historic Review for Probiotics Analyzed with
Annual Sales Figures in US$ Million for Years 2006 through
2012 (includes corresponding Graph/Chart) III-61

4e. SPAIN III-62
A.Market Analysis III-62
Current and Future Analysis III-62
Functional Foods to Promote Probiotics Consumption III-62
Table 90: Functional Foods and Drinks Market in Spain
(2013): Percentage Share Breakdown of Retail Sales by
Functional Benefits - General Health and Well-being,
Digestive Health, Cholesterol Lowering, Energy Boost, Heart
Health and Others (includescorresponding Graph/Chart) III-62
Spanish Market for Health and Wellness Products: A Macro
Perspective III-63
Product Launch III-63
B.Market Analytics III-64
Table 91: Spanish Recent Past, Current and Future Analysis for
Probiotics with Annual Sales Figures in US$ Million for
Years 2013 through 2020 (includes corresponding Graph/Chart) III-64

Table 92: Spanish Historic Review for Probiotics Analyzed
with Annual Sales Figures in US$ Million for Years 2006
through 2012 (includes corresponding Graph/Chart) III-65

4f. RUSSIA III-66
A.Market Analysis III-66
Current and Future Analysis III-66
Rapidly Growing Yoghurt Market Drives Probiotics Consumption III-66
Table 93: Russian Yoghurt Market by Product Category
(2012): Percentage Share Breakdown of Volume Sales for
Aromatized Yoghurt, Probiotic Yoghurt, Yoghurt Drinks, and
Yoghurt with Fruit Fillings (includes corresponding
Graph/Chart) III-66
Russia Offers High Growth Potential for Health and Wellness
Products III-66
B.Market Analytics III-67
Table 94: Russian Recent Past, Current and Future Analysis for
Probiotics with Annual Sales Figures in US$ Million for
Years 2013 through 2020 (includes corresponding Graph/Chart) III-67

Table 95: Russian Historic Review for Probiotics Analyzed
with Annual Sales Figures in US$ Million for Years 2006
through 2012 (includes corresponding Graph/Chart) III-67

4g. REST OF EUROPE III-68
A.Market Analysis III-68
Current and Future Analysis III-68
Product Launches III-68
Strategic Corporate Developments III-68
Key Players III-69
B.Market Analytics III-71
Table 96: Rest of Europe Recent Past, Current and Future
Analysis for Probiotics with Annual Sales Figures in US$
Million for Years 2013 through 2020 (includes corresponding
Graph/Chart) III-71

Table 97: Rest of Europe Historic Review for Probiotics
Analyzed with Annual Sales Figures in US$ Million for Years
2006 through 2012 (includes corresponding Graph/Chart) III-72

5. ASIA-PACIFIC III-73
A.Market Analysis III-73
Current and Future Analysis III-73
Asia-Pacific: Fastest Growing Market Worldwide III-73
Table 98: Global Functional Foods and Drinks Market -
Geographic Regions Ranked by CAGR (Value Sales) for
2013-2020: Asia-Pacific, Rest of World, Latin America, US,
Europe, Canada and Japan (includes corresponding
Graph/Chart) III-73
High Rate of Lactose Intolerance: A Potential Opportunity III-74
India and China Offer Significant Growth Opportunities III-74
Table 99: Ten Largest Populated Countries Worldwide (July
2013): Total Population (in Millions) by Age Group 0-14
Years, 15-44 Years, 45-64 Years, and 65+ Years for China,
India, USA, Indonesia, Brazil, Pakistan, Nigeria,
Bangladesh, Russia and Japan (includes corresponding
Graph/Chart) III-75

Table 100: Ten Largest Populated Countries Worldwide (July
2013): Percentage Population by Age Group 0-14 Years, 15-44
Years, 45-64 Years, and 65+ Years for China, India, USA,
Indonesia, Brazil, Pakistan, Nigeria, Bangladesh, Russia
and Japan (includes corresponding Graph/Chart) III-76
Expanding Middle Class to Drive Growth III-76
Table 101: World Middle Class Population (2012 and 2030F):
Percentage Share Breakdown by Region - North America,
Europe, Asia-Pacific, Latin America, and Middle East and
Africa (includes corresponding Graph/Chart) III-77
Asia’s Aging Population Offers Significant Growth Opportunities III-77
Table 102: Over 65 Years Individuals as % of Total
Population in Select Asian Countries (includes
corresponding Graph/Chart) III-78
B.Market Analytics III-79
Table 103: Asia-Pacific Recent Past, Current and Future
Analysis for Probiotics by Geographic Region - China, India
and Rest of Asia-Pacific Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2013 through
2020 (includes corresponding Graph/Chart) III-79

Table 104: Asia-Pacific Historic Review for Probiotics by
Geographic Region - China, India and Rest of Asia-Pacific
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2006 through 2012 (includes
corresponding Graph/Chart) III-80

Table 105: Asia-Pacific 15-Year Perspective for Probiotics
by Geographic Region - Percentage Share Breakdown of Dollar
Sales for China, India and Rest of Asia-Pacific Markets for
Years 2006, 2014 and 2020 (includes corresponding
Graph/Chart) III-81

Table 106: Asia-Pacific Recent Past, Current and Future
Analysis for Probiotics by Product Segments - Food and
Beverage, Dietary Supplements and Others Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2013 through 2020 (includes corresponding
Graph/Chart) III-82

Table 107: Asia-Pacific Historic Review for Probiotics by
Product Segments - Food and Beverage, Dietary Supplements and
Others Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2006 through 2012 (includes
corresponding Graph/Chart) III-83

Table 108: Asia-Pacific 15-Year Perspective for Probiotics
by Geographic Region - Percentage Share Breakdown of Dollar
Sales for Food and Beverage, Dietary Supplements and Others
Markets for Years 2006, 2014 and 2020 (includes
corresponding Graph/Chart) III-84

5a. CHINA III-85
A.Market Analysis III-85
Current and Future Analysis III-85
Market Overview III-85
Surge in Functional Foods Consumption Signals Opportunities III-85
Table 109: Chinese Functional Foods Market (2013):
Percentage Breakdown of Value Sales by Product Type -
Bakery Products, Confectionary, Dairy Products, Oils and
Fats, Packaged Foods and Others (includes corresponding
Graph/Chart) III-86
Probiotic Children’s Supplements Offers Significant Potential III-86
Opportunity Indicators: III-86
Table 110: Infant Population in China (2005-2010): Yearly
Breakdown of Number of Infants (in Million) (includes
corresponding Graph/Chart) III-86
Favorable Demographics Bodes Well for Future Market Growth III-87
Table 111: Percentage Distribution of Chinese Population by
Age Group: 2012 (includes corresponding Graph/Chart) III-87
Yucheng: China’s Probiotic Hub III-87
Government Lends a Push to Probiotics Consumption III-87
Chinese Market for Health and Wellness Foods and Drinks: A
Macro Perspective III-87
Strategic Corporate Developments III-88
China-Biotics Inc. - A Key Player III-88
B.Market Analytics III-89
Table 112: Chinese Recent Past, Current and Future Analysis
for Probiotics with Annual Sales Figures in US$ Million for
Years 2013 through 2020 (includes corresponding Graph/Chart) III-89

Table 113: Chinese Historic Review for Probiotics Analyzed
with Annual Sales Figures in US$ Million for Years 2006
through 2012 (includes corresponding Graph/Chart) III-89

5b. INDIA III-90
A.Market Analysis III-90
Current and Future Analysis III-90
Probiotics Market Draws Significant Attention III-90
List of Select Probiotic Formulations Available in India III-91
Probiotics Make Inroads into the Functional Foods Market III-91
Popularity of Yogurt Augurs Well for Market Prospects III-92
List of Select Yogurt Brands in India III-92
Bigwigs Lock Horns III-92
Probiotics Drugs Market Surges Ahead III-93
Key Factors Favoring Indian Probiotic Market III-93
Major Pharmaceutical Companies into Probiotics III-93
Physicians Promoting Probiotics III-93
Dairy Companies Exploring Probiotics Segment III-93
Economic Development III-93
Ageing Population III-94
Rising Healthcare Spending III-94
Pharma Growth III-94
Pricing III-94
Lack of Regulation III-94
Regulatory Environment III-95
Labeling Requirements for Probiotics: III-95
Mother Dairy - A Key Player III-95
B.Market Analytics III-96
Table 114: Indian Recent Past, Current and Future Analysis for
Probiotics with Annual Sales Figures in US$ Million for
Years 2013 through 2020 (includes corresponding Graph/Chart) III-96

Table 115: Indian Historic Review for Probiotics Analyzed
with Annual Sales Figures in US$ Million for Years 2006
through 2012 (includes corresponding Graph/Chart) III-96

5c. REST OF ASIA-PACIFIC III-97
A.Market Analysis III-97
Current and Future Analysis III-97
Focus on Select Markets III-97
Australia and New Zealand III-97
Growing Awareness of Health Issues Spur Probiotics Market III-97
Competitive Scenario III-97
Table 116: Australian Dairy Products Market by
Distribution Channel (2012): Percentage Breakdown of
Volume Sales for Foodservice, Retail Supermarkets and
Others (includes corresponding Graph/Chart) III-98
South Korea: Health and Wellness Signals Br

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