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Global Whole Grain and High Fiber Foods Market

  • September 2014
  • -
  • Global Industry Analysts
  • -
  • 354 pages

This report analyzes the worldwide markets for Whole Grain and High Fiber Foods in US$ Thousands by the following Product Segments: Cereals, Baked Food, Snacks, and Others. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2013 through 2020. Also, a seven-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 151 companies including many key and niche players such as -

Ardent Mills
BENEO Gmbh
Cargill, Inc.
Cereal Ingredients, Inc.
Creafill Fibers Corp.

Table Of Contents

Global Whole Grain and High Fiber Foods Market



I. INTRODUCTION, METHODOLOGY and PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation and Reporting Level I-2
Quantitative Techniques and Analytics I-3
Product Definitions and Scope of Study I-3
Whole Grains I-3
Food Fiber I-3
Cereals I-4
Baked Foods I-4
Snacks I-4
Flour I-4
Pasta I-4


II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW II-1
An Overview of Whole Grain and High Fiber Foods II-1
Market Remains Resilient During Recessionary Period II-2
Developed Markets: Traditional Revenue Contributors II-2
Developing Countries to Underpin Future Demand Trends II-3
India and China: Important Potential Future Markets II-4
Table 1: Ten Largest Populated Countries Worldwide (July
2013): Total Population (in Millions) by Age Group 0-14
Years, 15-44 Years, 45-64 Years, and 65+ Years for China,
India, USA, Indonesia, Brazil, Pakistan, Nigeria,
Bangladesh, Russia and Japan (includes corresponding
Graph/Chart) II-5

Table 2: Ten Largest Populated Countries Worldwide (July
2013): Percentage Population by Age Group 0-14 Years, 15-44
Years, 45-64 Years, and 65+ Years for China, India, USA,
Indonesia, Brazil, Pakistan, Nigeria, Bangladesh, Russia and
Japan (includes corresponding Graph/Chart) II-6

2. MARKET DYNAMICS II-7
A Comeback Era of Ancient Grains II-7
Whole Grain Quinoa Rapidly Gains Widespread Adoption II-7
Low Consumption Levels Reflect Untapped Potential II-7
Whole Grain Stamp Formulation Improves Identification and
Acceptance II-8
Cereals - The Largest Revenue Contributor II-8
Gluten Intolerance Drives Demand for Gluten Free Whole Grain
Products II-9
Children's Foods - An Untapped Market II-9
Dietary Guidelines Promote Healthy Foods II-10
High-Fiber Foods Gain Momentum II-11
Breads - Trend towards Premiumization II-12
Fighting Obesity with Fibers II-12
Table 3: Obese and Overweight and Obese Population in the World
(2013): Percentage Share Breakdown by Region for US, European
Union, and Rest of World (includes corresponding Graph/Chart) II-13
High Fibers Makes In Roads into the Beverage Industry II-14
Innovative Products Drive Market Expansion II-14
Table 4: Number of Whole Grain Product Launches Worldwide (
2000-2013) (includes corresponding Graph/Chart) II-14
Blends Promote Whole Grain Consumption II-15
Sprouted Grains - The Next Popular Trend II-16
Whole Grains Counter Declining Pasta Sales II-16
Special Breads Benefit from Focus on Health Foods II-17
Snack Bars Gains Widespread Acceptance II-17
Communication and Collaboration Imperative for Product
Innovations II-18
Studies Corroborate Health Benefits of Whole Grains II-18
Fast Whole Grain Facts II-19
Lowering Risk of Heart Disease II-19
Nutrition and Digestive Health II-20
Expanding Diabetic Patient Base: A Key Opportunity Indicator II-20
Market Challenges II-21
Limited Information Hinders Widespread Consumer Adoption II-21
High Costs of Whole Grain Foods - A Barrier II-21
Taste - A Critical Determinant for Widespread Adoption II-21
Formulation of Whole Grain Products - A Tough Task for
Manufacturers II-21
Grains and Legumes Nutrition Council Launches Industry Code to
Combat Misleading Claims by Food Manufacturers II-22

3. AN INTRODUCTION TO WHOLE GRAINS II-23
Whole Grains - A Historical Review II-23
Constituents of a Grain II-23
Germ II-23
Endosperm II-23
Bran II-24
Common Grains in Use II-24
Whole Grains and Whole Grain Foods - A Conceptual Definition II-24
Definition of Whole Grain II-24
Gluten-Free Whole Grains II-25
FDA Defines ‘Whole Grain Foods' II-25
Refining Process and its Impact on Grain Constituents II-25
Whole Grain Health Claims II-26
Gaining Prominence II-26
FDA Authorized Health Claims for Whole Grain Foods II-26
Limitations for Health Claims II-27
Food Fibers II-27
What is Food Fiber? II-27
Fiber Content in Relation to Whole Grains II-27
Fiber Composition in Select Whole Grains II-28
Types of Fiber II-28
Soluble Fiber II-28
Insoluble Fiber II-29
High-Fiber Foods II-30
The following tables provide information on the fiber
content in different types of foods: II-30
Pasta, Cereals and Grains II-31
Fruits II-31
Vegetables II-31
Legumes, Seeds and Nuts II-32
Ideal Fiber Consumption Levels II-32
Table 5: World Market for High-Fiber Bread (2013): Per
Capita Consumption in Select Geographical Markets (In
Kilograms) (includes corresponding Graph/Chart) II-33
Health Benefits of Fiber II-33
Critical for Human Digestive System II-33
Low Risk of Cardiovascular Diseases II-34
Facilitate Diabetes Management II-34
Aids Weight Management II-34
Side Effects of Excessive Fiber Consumption II-34
Whole Grain and High-Fiber Foods II-35
Cereals II-35
Breakfast Cereals II-35
Baked Foods II-36
Snacks II-36
Flour II-36
Pasta II-37
Common Pasta Types and their Shapes II-37
Whole Grains and Beans II-37

4. RECENT INDUSTRY ACTIVITY II-38
J.M Smucker to Take Over Sahale Snacks II-38
TreeHouse Foods Takes Over Flagstone Foods II-38
Flower Foods Takes Over Bread Baking Business of Hostess Brands II-38
Grainland Cooperative and Minnier Cooperative to Merge Operations II-38
Pinnacle Foods Ceases Merger Agreement with The Hillshire Brands II-38
Shearer's Foods Acquires Business Operations of Snyder's-Lance II-38
Associated British Foods Takes Over Dorset Cereals II-38
The Scoular Company in Collaboration with Hi-Pro Feeds Takes
Over Corn Processing Unit in Dexter II-38
Hain Celestial Acquires Rudi's Organic Bakery II-39
Annie's Baking Takes Over Snack Manufacturing Facility of Safeway II-39
Post Holdings Acquires Dakota Growers Pasta Company II-39
ConAgra Foods Takes Over Ralcorp II-39
Bay State Milling Company Takes Over Certified Foods II-39
The Scoular Company Takes Over R.O.Mayes and Sons II-39
Plaza Belmont Fund Takes Over Labriola Baking II-39
Post Holdings Acquires Snack, Granola and Cereal Business of
Hearthside Food Solutions II-39
Post Foods Takes Over Attune Foods II-39

5. PRODUCT LAUNCHES/DEVELOPMENTS II-40
Bagrry's Introduces Oats for India II-40
Marzetti Introduces Pre-Cooked Frozen Pasta II-40
Puratos Introduces First Whole Wheat Bread Mix II-40
Kellogg Company Introduces New Cereals, Expands Snack And
Frozen Food Lineup II-40
Boulder Canyon Introduces Ancient Grains II-40
Kellogg Company Launches New Product Range II-40
Chabaso Bakery Introduces Artisan Sandwich Bread II-40
Kellogg Company Unveils Whole-grain crackers II-40
JTM Food Group Unveils Wholegrain Rich Macaroni and cheese II-41
Jamba Juice Announces New Whole Grain and Whole Food Boosts II-41
Walkers Shortbread Introduces Mini Crunchy Oatmeal Cookies II-41
MOM Brands Introduces Instant Steel Cut Oatmeal II-41
JM Swank Introduces Enriched Pasta II-41
Great Harvest Bread Company Collaborates with Esri Location
Analytics II-41
Better4U Foods Introduces All Natural Sprouted Grain Pizzas II-41
QualiTech Introduces Bakery boost II-41
Dare Foods Limited Launches Breton Popped II-41
Post Foods Unveils New Honey Bunches of Oats Greek Honey
Crunch Cereal II-42
Back to Nature Launches New All-Natural Granola II-42
Post Foods Launches Great Grains Protein Blend Cereal II-42
Auntie Anne's, Inc. Introduces Whole Grain Pretzel II-42
KIND Healthy Snacks Introduces Healthy Grains Bars Line II-42
Horizon Milling Unveils Sprouted White Spring Whole Wheat Flour II-42
Kraft Adds Whole Wheat Version to the Popular Kd Line. II-42
Lundberg Family Farms Introduces Whole Grains in Entrees II-42
Mother Nature's Farms Unveils New Line of Grains and Healthy
Snacks II-43
Barbara's Introduces Two Snack Cereals II-43
Snyder's-Lance Introduces All-Natural Cracker Creations II-43
Uncle Ben's Introduces Rice varieties II-43
Crunchmaster Unveils Cheezy and Grammy Crisps II-43
Sunchips Introduces Sunchips 6 Grain Medley Snacks II-43
Kraft Foods Introduces New MilkBite Milk and Granola Bars II-43
Kraft Foods Introduces belVita Breakfast Biscuits II-43
LaMar's Donuts Introduces Whole Grain Donuts and 'Skinny' Lattes II-44
Kashi Company Launches GOLEAN Crisp! Cinnamon Crumble Cereal II-44
Cargill NatureFresh Unveils Whole Wheat Flour in India II-44
Grain Waves Wholegrain Snacks launches new Grain Waves 7
Grains and Seeds II-44
ConAgra Unveils Wholegrain White Flour with Stronger Gluten II-44
Hain Celestial Introduces EARTH'S BEST® BRAND II-44

6. FOCUS ON SELECT GLOBAL PLAYERS II-45
Ardent Mills (US) II-45
BENEO Gmbh (Germany) II-45
Cargill, Inc. (US) II-45
Cereal Ingredients, Inc. (US) II-46
Creafill Fibers Corp. (US) II-46
Flowers Foods, Inc. (US) II-46
General Mills, Inc. (US) II-47
Grain Millers, Inc. (US) II-47
Grupo Bimbo, S.A.B. de C.V. (Mexico) II-47
Hodgson Mill, Inc. (US) II-48
International Fiber Corporation (US) II-48
J. RETTENMAIER and SÖHNE GmbH + Co. KG (Germany) II-48
Kellogg Company (US) II-49
Mondelez International (US) II-49
MGP Ingredients, Inc. (US) II-49
Nestle S.A. (Switzerland) II-50
New World Pasta Company (US) II-50
PepsiCo, Inc. (US) II-51
Quaker Oats Company (US) II-51
Sensus (Holland) II-51
SunOpta Ingredients Group (US) II-52
Watson, Inc. (US) II-52
Major Councils/Associations II-52
The Whole Grains Council II-52
International Fiber Council II-53
The National Fiber Council II-53

7. GLOBAL MARKET PERSPECTIVE II-54
Table 6: World Recent Past, Current and Future Analysis for
Whole Grain and High Fiber Foods by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Thousand for Years 2013 through 2020 (includes
corresponding Graph/Chart) II-54

Table 7: World Historic Review for Whole Grain and High Fiber
Foods by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific, Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2006 through 2012 (includes corresponding
Graph/Chart) II-55

Table 8: World 15-Year Perspective for Whole Grain and High
Fiber Foods by Geographic Region - Percentage Breakdown of
Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific,
Latin America and Rest of World Markets for Years 2006, 2014 and
2020 (includes corresponding Graph/Chart) II-56
Whole Grain and High Fiber Foods Market by Product Segments II-57
Table 9: World Recent Past, Current and Future Analysis for
Cereals containing Whole Grain and High Fiber by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific, Latin
America and Rest of World Markets Independently Analyzed with
Annual Sales Figures in US$ Thousand for Years 2013 through
2020 (includes corresponding Graph/Chart) II-57

Table 10: World Historic Review for Cereals containing Whole
Grain and High Fiber by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific, Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2006 through 2012 (includes corresponding
Graph/Chart) II-58

Table 11: World 15-Year Perspective for Cereals containing
Whole Grain and High Fiber by Geographic Region - Percentage
Breakdown of Dollar Sales for US, Canada, Japan, Europe,
Asia-Pacific, Latin America and Rest of World Markets for
Years 2006, 2014 and 2020 (includes corresponding Graph/Chart) II-59

Table 12: World Recent Past, Current and Future Analysis for
Baked Food containing Whole Grain and High Fiber by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific, Latin
America and Rest of World Markets Independently Analyzed with
Annual Sales Figures in US$ Thousand for Years 2013 through
2020 (includes corresponding Graph/Chart) II-60

Table 13: World Historic Review for Baked Food containing
Whole Grain and High Fiber by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific, Latin America and Rest of World
Markets Independently Analyzed with Annual Sales Figures in
US$ Thousand for Years 2006 through 2012 (includes
corresponding Graph/Chart) II-61

Table 14: World 15-Year Perspective for Baked Food containing
Whole Grain and High Fiber by Geographic Region - Percentage
Breakdown of Dollar Sales for US, Canada, Japan, Europe,
Asia-Pacific, Latin America and Rest of World Markets for
Years 2006, 2014 and 2020 (includes corresponding Graph/Chart) II-62

Table 15: World Recent Past, Current and Future Analysis for
Snacks containing Whole Grain and High Fiber by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific, Latin
America and Rest of World Markets Independently Analyzed with
Annual Sales Figures in US$ Thousand for Years 2013 through
2020 (includes corresponding Graph/Chart) II-63

Table 16: World Historic Review for Snacks containing Whole
Grain and High Fiber by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific, Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2006 through 2012 (includes corresponding
Graph/Chart) II-64

Table 17: World 15-Year Perspective for Snacks containing
Whole Grain and High Fiber by Geographic Region - Percentage
Breakdown of Dollar Sales for US, Canada, Japan, Europe,
Asia-Pacific, Latin America and Rest of World Markets for
Years 2006, 2014 and 2020 (includes corresponding Graph/Chart) II-65

Table 18: World Recent Past, Current and Future Analysis for
Other Whole Grain and High Fiber Foods by Geographic Region -
US, Canada, Japan, Europe, Asia-Pacific, Latin America and
Rest of World Markets Independently Analyzed with Annual Sales
Figures in US$ Thousand for Years 2013 through 2020 (includes
corresponding Graph/Chart) II-66

Table 19: World Historic Review for Other Whole Grain and High
Fiber Foods by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific, Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2006 through 2012 (includes corresponding
Graph/Chart) II-67

Table 20: World 15-Year Perspective for Other Whole Grain and
High Fiber Foods by Geographic Region - Percentage Breakdown
of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific,
Latin America and Rest of World Markets for Years 2006, 2014 and
2020 (includes corresponding Graph/Chart) II-68


III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Overview III-1
Table 21: Whole Grain Consumption Trends at Home
(2007-2014) (includes corresponding Graph/Chart) III-2
Profile of American Functional Food Consumers III-2
Health Concerns among American Consumers III-3
Changing Consumers Attitudes - A Refreshing Change III-3
Table 22: Ranking of Food Types by Consumer Preference
(includes corresponding Graph/Chart) III-3
Demographics Influence Dietary Trends III-4
Not enough Whole Grains in American Diet Yet III-4
Wholegrain Products Market Remain Upbeat Despite Recession III-4
Innovative Product Formulations Gain Wider Acceptance III-4
Strong Growth in Food Fiber Industry III-5
Food Makers Focus on Gluten-Free Products III-5
Table 23: Gluten-Free Foods Market in the US (2013):
Percentage Share Breakdown by Distribution Channel
(includes corresponding Graph/Chart) III-6

Table 24: Gluten-Free Foods Market in the US (2013): Food
Category Ranking by % of Consumer Satisfaction (includes
corresponding Graph/Chart) III-6
Obesity Concerns Opens Ground for Fiber and Whole Grain Foods III-7
Rising Consumption of Whole Grains to Affect Organic Food Sales III-7
Dietary Guidelines Pep Up Whole Grain Foods Consumption III-7
Rising Demand for Whole Grain Baked Goods III-8
Identifying Whole Grains - A Tricky Process III-9
New Strategies to Promote Whole Grain Consumption III-9
A Glance at Recommendations over the Years III-10
Recent Industry Activity III-11
Product Launches/Developments III-13
Key Players III-16
B.Market Analytics III-22
Table 25: US Recent Past, Current and Future Analysis for
Whole Grain and High Fiber Foods by Product Segment -
Cereals, Baked Food, Snacks, and Other Whole Grain and High
Fiber Food Markets Independently Analyzed with Annual Sales
Figures in US$ Thousand for Years 2013 through 2020
(includes corresponding Graph/Chart) III-22

Table 26: US Historic Review for Whole Grain and High Fiber
Foods by Product Segment - Cereals, Baked Food, Snacks, and
Other Whole Grain and High Fiber Food Markets Independently
Analyzed with Annual Sales Figures in US$ Thousand for Years
2006 through 2012 (includes corresponding Graph/Chart) III-23

Table 27: US 15-Year Perspective for Whole Grain and High
Fiber Foods by Product Segment - Percentage Breakdown of
Dollar Sales for Cereals, Baked Food, Snacks, and Other
Whole Grain and High Fiber Food Markets for Years 2006, 2014 and
2020 (includes corresponding Graph/Chart) III-24

2. CANADA III-25
A.Market Analysis III-25
Outlook III-25
Market Overview III-25
Mounting Whole Grain Product Launches III-25
Identification of Whole Grains III-26
Product Launch III-26
B.Market Analytics III-27
Table 28: Canadian Recent Past, Current and Future Analysis
for Whole Grain and High Fiber Foods by Product Segment -
Cereals, Baked Food, Snacks, and Other Whole Grain and High
Fiber Food Markets Independently Analyzed with Annual Sales
Figures in US$ Thousand for Years 2013 through 2020
(includes corresponding Graph/Chart) III-27

Table 29: Canadian Historic Review for Whole Grain and High
Fiber Foods by Product Segment - Cereals, Baked Food,
Snacks, and Other Whole Grain and High Fiber Food Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2006 through 2012 (includes corresponding
Graph/Chart) III-28

Table 30: Canadian 15-Year Perspective for Whole Grain and
High Fiber Foods by Product Segment - Percentage Breakdown
of Dollar Sales for Cereals, Baked Food, Snacks, and Other
Whole Grain and High Fiber Food Markets for Years 2006, 2014 and
2020 (includes corresponding Graph/Chart) III-29

3. JAPAN III-30
A.Market Analysis III-30
Outlook III-30
A Prime Market III-30
B.Market Analytics III-31
Table 31: Japanese Recent Past, Current and Future Analysis
for Whole Grain and High Fiber Foods by Product Segment -
Cereals, Baked Food, Snacks, and Other Whole Grain and High
Fiber Food Markets Independently Analyzed with Annual Sales
Figures in US$ Thousand for Years 2013 through 2020
(includes corresponding Graph/Chart) III-31

Table 32: Japanese Historic Review for Whole Grain and High
Fiber Foods by Product Segment - Cereals, Baked Food,
Snacks, and Other Whole Grain and High Fiber Food Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2006 through 2012 (includes corresponding
Graph/Chart) III-32

Table 33: Japanese 15-Year Perspective for Whole Grain and
High Fiber Foods by Product Segment - Percentage Breakdown
of Dollar Sales for Cereals, Baked Food, Snacks, and Other
Whole Grain and High Fiber Food Markets for Years 2006, 2014 and
2020 (includes corresponding Graph/Chart) III-33

4. EUROPE III-34
A.Market Analysis III-34
Outlook III-34
Overview III-34
National Recommendations for Whole Grain Intake III-34
European Bakery Sector Moves Towards Healthy Alternatives III-34
Growing Health Awareness Encourages Preference for Whole
Grain Bread III-35
Changing Demographics to Propel Market Growth III-35
Table 34: Population Breakup by Age Group for Select
European Countries: 2011 (as a Percentage of Total
Population) (includes corresponding Graph/Chart) III-36
Recent Industry Activity III-37
Focus on Select Players III-37
B.Market Analytics III-39
Table 35: European Recent Past, Current and Future Analysis
for Whole Grain and High Fiber Foods by Geographic Region -
France, Germany, Italy, UK, Spain, Russia, and Rest of
Europe Markets Independently Analyzed with Annual Sales
Figures in US$ Thousand for Years 2013 through 2020
(includes corresponding Graph/Chart) III-39

Table 36: European Historic Review for Whole Grain and High
Fiber Foods by Geographic Region - France, Germany, Italy,
UK, Spain, Russia, and Rest of Europe Markets Independently
Analyzed with Annual Sales Figures in US$ Thousand for Years
2006 through 2012 (includes corresponding Graph/Chart) III-40

Table 37: European 15-Year Perspective for Whole Grain and
High Fiber Foods by Geographic Region - Percentage Breakdown
of Dollar Sales for France, Germany, Italy, UK, Spain,
Russia, and Rest of Europe Markets for Years 2006, 2014 and
2020 (includes corresponding Graph/Chart) III-41

Table 38: European Recent Past, Current and Future Analysis
for Whole Grain and High Fiber Foods by Product Segment -
Cereals, Baked Food, Snacks, and Other Whole Grain and High
Fiber Food Markets Independently Analyzed with Annual Sales
Figures in US$ Thousand for Years 2013 through 2020
(includes corresponding Graph/Chart) III-42

Table 39: European Historic Review for Whole Grain and High
Fiber Foods by Product Segment - Cereals, Baked Food,
Snacks, and Other Whole Grain and High Fiber Food Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2006 through 2012 (includes corresponding
Graph/Chart) III-43

Table 40: European 15-Year Perspective for Whole Grain and
High Fiber Foods by Product Segment - Percentage Breakdown
of Dollar Sales for Cereals, Baked Food, Snacks, and Other
Whole Grain and High Fiber Food Markets for Years 2006, 2014 and
2020 (includes corresponding Graph/Chart) III-44

4a. FRANCE III-45
A.Market Analysis III-45
Outlook III-45
B.Market Analytics III-46
Table 41: French Recent Past, Current and Future Analysis for
Whole Grain and High Fiber Foods by Product Segment -
Cereals, Baked Food, Snacks, and Other Whole Grain and High
Fiber Food Markets Independently Analyzed with Annual Sales
Figures in US$ Thousand for Years 2013 through 2020
(includes corresponding Graph/Chart) III-46

Table 42: French Historic Review for Whole Grain and High
Fiber Foods by Product Segment - Cereals, Baked Food,
Snacks, and Other Whole Grain and High Fiber Food Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2006 through 2012 (includes corresponding
Graph/Chart) III-47

Table 43: French 15-Year Perspective for Whole Grain and
High Fiber Foods by Product Segment - Percentage Breakdown
of Dollar Sales for Cereals, Baked Food, Snacks, and Other
Whole Grain and High Fiber Food Markets for Years 2006, 2014 and
2020 (includes corresponding Graph/Chart) III-48

4b. GERMANY III-49
A.Market Analysis III-49
Outlook III-49
Market Overview III-49
B.Market Analytics III-50
Table 44: German Recent Past, Current and Future Analysis for
Whole Grain and High Fiber Foods by Product Segment -
Cereals, Baked Food, Snacks, and Other Whole Grain and High
Fiber Food Markets Independently Analyzed with Annual Sales
Figures in US$ Thousand for Years 2013 through 2020
(includes corresponding Graph/Chart) III-50

Table 45: German Historic Review for Whole Grain and High
Fiber Foods by Product Segment - Cereals, Baked Food,
Snacks, and Other Whole Grain and High Fiber Food Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2006 through 2012 (includes corresponding
Graph/Chart) III-51

Table 46: German 15-Year Perspective for Whole Grain and
High Fiber Foods by Product Segment - Percentage Breakdown
of Dollar Sales for Cereals, Baked Food, Snacks, and Other
Whole Grain and High Fiber Food Markets for Years 2006, 2014 and
2020 (includes corresponding Graph/Chart) III-52

4c. ITALY III-53
A.Market Analysis III-53
Outlook III-53
Whole Grain Pastas Grow in Demand III-53
B.Market Analytics III-54
Table 47: Italian Recent Past, Current and Future Analysis for
Whole Grain and High Fiber Foods by Product Segment -
Cereals, Baked Food, Snacks, and Other Whole Grain and High
Fiber Food Markets Independently Analyzed with Annual Sales
Figures in US$ Thousand for Years 2013 through 2020
(includes corresponding Graph/Chart) III-54

Table 48: Italian Historic Review for Whole Grain and High
Fiber Foods by Product Segment - Cereals, Baked Food,
Snacks, and Other Whole Grain and High Fiber Food Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2006 through 2012 (includes corresponding
Graph/Chart) III-55

Table 49: Italian 15-Year Perspective for Whole Grain and
High Fiber Foods by Product Segment - Percentage Breakdown
of Dollar Sales for Cereals, Baked Food, Snacks, and Other
Whole Grain and High Fiber Food Markets for Years 2006, 2014 and
2020 (includes corresponding Graph/Chart) III-56

4d. THE UNITED KINGDOM III-57
A.Market Analysis III-57
Outlook III-57
GI Diet Promotes Whole Grain Pasta Consumption III-57
Baked Beans Picking Up Pace III-57
Growing Demand for High Fiber Breakfast Cereals III-58
B.Market Analytics III-59
Table 50: UK Recent Past, Current and Future Analysis for
Whole Grain and High Fiber Foods by Product Segment -
Cereals, Baked Food, Snacks, and Other Whole Grain and High
Fiber Food Markets Independently Analyzed with Annual Sales
Figures in US$ Thousand for Years 2013 through 2020
(includes corresponding Graph/Chart) III-59

Table 51: UK Historic Review for Whole Grain and High Fiber
Foods by Product Segment - Cereals, Baked Food, Snacks, and
Other Whole Grain and High Fiber Food Markets Independently
Analyzed with Annual Sales Figures in US$ Thousand for Years
2006 through 2012 (includes corresponding Graph/Chart) III-60

Table 52: UK 15-Year Perspective for Whole Grain and High
Fiber Foods by Product Segment - Percentage Breakdown of
Dollar Sales for Cereals, Baked Food, Snacks, and Other
Whole Grain and High Fiber Food Markets for Years 2006, 2014 and
2020 (includes corresponding Graph/Chart) III-61

4e. SPAIN III-62
A.Market Analysis III-62
Outlook III-62
B.Market Analytics III-63
Table 53: Spanish Recent Past, Current and Future Analysis for
Whole Grain and High Fiber Foods by Product Segment -
Cereals, Baked Food, Snacks, and Other Whole Grain and High
Fiber Food Markets Independently Analyzed with Annual Sales
Figures in US$ Thousand for Years 2013 through 2020
(includes corresponding Graph/Chart) III-63

Table 54: Spanish Historic Review for Whole Grain and High
Fiber Foods by Product Segment - Cereals, Baked Food,
Snacks, and Other Whole Grain and High Fiber Food Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2006 through 2012 (includes corresponding
Graph/Chart) III-64

Table 55: Spanish 15-Year Perspective for Whole Grain and
High Fiber Foods by Product Segment - Percentage Breakdown
of Dollar Sales for Cereals, Baked Food, Snacks, and Other
Whole Grain and High Fiber Food Markets for Years 2006, 2014 and
2020 (includes corresponding Graph/Chart) III-65

4f. RUSSIA III-66
A.Market Analysis III-66
Outlook III-66
Gaining Pace III-66
B.Market Analytics III-67
Table 56: Russian Recent Past, Current and Future Analysis for
Whole Grain and High Fiber Foods by Product Segment -
Cereals, Baked Food, Snacks, and Other Whole Grain and High
Fiber Food Markets Independently Analyzed with Annual Sales
Figures in US$ Thousand for Years 2013 through 2020
(includes corresponding Graph/Chart) III-67

Table 57: Russian Historic Review for Whole Grain and High
Fiber Foods by Product Segment - Cereals, Baked Food,
Snacks, and Other Whole Grain and High Fiber Food Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2006 through 2012 (includes corresponding
Graph/Chart) III-68

Table 58: Russian 15-Year Perspective for Whole Grain and
High Fiber Foods by Product Segment - Percentage Breakdown
of Dollar Sales for Cereals, Baked Food, Snacks, and Other
Whole Grain and High Fiber Food Markets for Years 2006, 2014 and
2020 (includes corresponding Graph/Chart) III-69

4g. REST OF EUROPE III-70
A.Market Analysis III-70
Outlook III-70
B.Market Analytics III-70
Table 59: Rest of European Recent Past, Current and Future
Analysis for Whole Grain and High Fiber Foods by Product
Segment - Cereals, Baked Food, Snacks, and Other Whole Grain
and High Fiber Food Markets Independently Analyzed with Annual
Sales Figures in US$ Thousand for Years 2013 through 2020
(includes corresponding Graph/Chart) III-70

Table 60: Rest of European Historic Review for Whole Grain
and High Fiber Foods by Product Segment - Cereals, Baked
Food, Snacks, and Other Whole Grain and High Fiber Food
Markets Independently Analyzed with Annual Sales Figures in
US$ Thousand for Years 2006 through 2012 (includes
corresponding Graph/Chart) III-71

Table 61: Rest of European 15-Year Perspective for Whole
Grain and High Fiber Foods by Product Segment - Percentage
Breakdown of Dollar Sales for Cereals, Baked Food, Snacks,
and Other Whole Grain and High Fiber Food Markets for Years
2006, 2014 and 2020 (includes corresponding Graph/Chart) III-72

5. ASIA-PACIFIC III-73
A.Market Analysis III-73
Outlook III-73
Market Overview III-73
B.Market Analytics III-74
Table 62: Asia-Pacific Recent Past, Current and Future
Analysis for Whole Grain and High Fiber Foods by Geographic
Region - China, India and Rest of Asia-Pacific Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2013 through 2020 (includes corresponding
Graph/Chart) III-74

Table 63: Asia-Pacific Historic Review for Whole Grain and
High Fiber Foods by Geographic Region - China, India and
Rest of Asia-Pacific Markets Independently Analyzed with
Annual Sales Figures in US$ Thousand for Years 2006 through
2012 (includes corresponding Graph/Chart) III-75

Table 64: Asia-Pacific 15-Year Perspective for Whole Grain
and High Fiber Foods by Geographic Region - Percentage
Breakdown of Dollar Sales for China, India and Rest of
Asia-Pacific Markets for Years 2006, 2014 and 2020 (includes
corresponding Graph/Chart) III-76

Table 65: Asia-Pacific Recent Past, Current and Future
Analysis for Whole Grain and High Fiber Foods by Product
Segment - Cereals, Baked Food, Snacks, and Other Whole Grain and
High Fiber Food Markets Independently Analyzed with Annual
Sales Figures in US$ Thousand for Years 2013 through 2020
(includes corresponding Graph/Chart) III-77

Table 66: Asia-Pacific Historic Review for Whole Grain and
High Fiber Foods by Product Segment - Cereals, Baked Food,
Snacks, and Other Whole Grain and High Fiber Food Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2006 through 2012 (includes corresponding
Graph/Chart) III-78

Table 67: Asia-Pacific 15-Year Perspective for Whole Grain
and High Fiber Foods by Product Segment - Percentage
Breakdown of Dollar Sales for Cereals, Baked Food, Snacks,
and Other Whole Grain and High Fiber Food Markets for Years
2006, 2014 and 2020 (includes corresponding Graph/Chart) III-79

5a. CHINA III-80
A.Market Analysis III-80
Outlook III-80
China - The Emerging Consumer Society III-80
B.Market Analytics III-81
Table 68: Chinese Recent Past, Current and Future Analysis for
Whole Grain and High Fiber Foods by Product Segment -
Cereals, Baked Food, Snacks, and Other Whole Grain and High
Fiber Food Markets Independently Analyzed with Annual Sales
Figures in US$ Thousand for Years 2013 through 2020
(includes corresponding Graph/Chart) III-81

Table 69: Chinese Historic Review for Whole Grain and High
Fiber Foods by Product Segment - Cereals, Baked Food,
Snacks, and Other Whole Grain and High Fiber Food Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2006 through 2012 (includes corresponding
Graph/Chart) III-82

Table 70: Chinese 15-Year Perspective for Whole Grain and
High Fiber Foods by Product Segment - Percentage Breakdown
of Dollar Sales for Cereals, Baked Food, Snacks, and Other
Whole Grain and High Fiber Food Markets for Years 2006, 2014 and
2020 (includes corresponding Graph/Chart) III-83

5b. INDIA III-84
A.Market Analysis III-84
Outlook III-84
India - A Habitual Consumer of Whole Grain and High Fiber Foods III-84
Breakfast Cereals Catch Up III-84
An Emerging Market for Pasta III-84
Product launches and Developments III-85
B.Market Analytics III-86
Table 71: Indian Recent Past, Current and Future Analysis for
Whole Grain and High Fiber Foods by Product Segment -
Cereals, Baked Food, Snacks, and Other Whole Grain and High
Fiber Food Markets Independently Analyzed with Annual Sales
Figures in US$ Thousand for Years 2013 through 2020
(includes corresponding Graph/Chart) III-86

Table 72: Indian Historic Review for Whole Grain and High
Fiber Foods by Product Segment - Cereals, Baked Food,
Snacks, and Other Whole Grain and High Fiber Food Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2006 through 2012 (includes corresponding
Graph/Chart) III-87

Table 73: Indian 15-Year Perspective for Whole Grain and
High Fiber Foods by Product Segment - Percentage Breakdown
of Dollar Sales for Cereals, Baked Food, Snacks, and Other
Whole Grain and High Fiber Food Markets for Years 2006, 2014 and
2020 (includes corresponding Graph/Chart) III-88

5c. REST OF ASIA-PACIFIC III-89
A.Market Analysis III-89
Outlook III-89
Australia III-89
Table 74: Recommended Serves of Grain-Based Foods in
Children (includes corresponding Graph/Chart) III-89

Table 75: Recommended Serves of Grain-Based Foods in
Adults. (includes corresponding Graph/Chart) III-89
B.Market Analytics III-90
Table 76: Rest of Asia-Pacific Recent Past, Current and Future
Analysis for Whole Grain and High Fiber Foods by Product
Segment - Cereals, Baked Food, Snacks, and Other Whole Grain and
High Fiber Food Markets Independently Analyzed with Annual
Sales Figures in US$ Thousand for Years 2013 through 2020
(includes corresponding Graph/Chart) III-90

Table 77: Rest of Asia-Pacific Historic Review for Whole
Grain and High Fiber Foods by Product Segment - Cereals,
Baked Food, Snacks, and Other Whole Grain and High Fiber Food
Markets Independently Analyzed with Annual Sales Figures in
US$ Thousand for Years 2006 through 2012 (includes
corresponding Graph/Chart) III-91

Table 78: Rest of Asia-Pacific 15-Year Perspective for Whole
Grain and High Fiber Foods by Product Segment - Percentage
Breakdown of Dollar Sales for Cereals, Baked Food, Snacks,
and Other Whole Grain and High Fiber Food Markets for Years
2006, 2014 and 2020 (includes corresponding Graph/Chart) III-92

6. LATIN AMERICA III-93
A.Market Analysis III-93
Outlook III-93
Key Players III-93
B.Market Analytics III-94
Table 79: Latin American Recent Past, Current and Future
Analysis for Whole Grain and High Fiber Foods by Geographic
Region - Brazil and Rest of Latin American Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2013 through 2020 (includes corresponding
Graph/Chart) III-94

Table 80: Latin American Historic Review for Whole Grain and
High Fiber Foods by Geographic Region - Brazil and Rest of
Latin American Markets Independently Analyzed with Annual
Sales Figures in US$ Thousand for Years 2006 through 2012
(includes corresponding Graph/Chart) III-95

Table 81: Latin American 15-Year Perspective for Whole Grain
and High Fiber Foods by Geographic Region - Percentage
Breakdown of Dollar Sales for Brazil and Rest of Latin
American Markets for Years 2006, 2014 and 2020 (includes
corresponding Graph/Chart) III-96

Table 82: Latin American Recent Past, Current and Future
Analysis for Whole Grain and High Fiber Foods by Product
Segment - Cereals, Baked Food, Snacks, and Other Whole Grain and
High Fiber Food Markets Independently Analyzed with Annual
Sales Figures in US$ Thousand for Years 2013 through 2020
(includes corresponding Graph/Chart) III-97

Table 83: Latin American Historic Review for Whole Grain and
High Fiber Foods by Product Segment - Cereals, Baked Food,
Snacks, and Other Whole Grain and High Fiber Food Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2006 through 2012 (includes corresponding
Graph/Chart) III-98

Table 84: Latin American 15-Year Perspective for Whole Grain
and High Fiber Foods by Product Segment - Percentage
Breakdown of Dollar Sales for Cereals, Baked Food, Snacks,
and Other Whole Grain and High Fiber Food Markets for Years
2006, 2014 and 2020 (includes corresponding Graph/Chart) III-99

6a. BRAZIL III-100
A.Market Analysis III-100
Outlook III-100
Market Overview III-100
Table 85: Projected Percentage Growth of Brazilian
Population between 2006 and 2020 by Consumer Segment
(includes corresponding Graph/Chart) III-101
B.Market Analytics III-102
Table 86: Brazilian Recent Past, Current and Future Analysis
for Whole Grain and High Fiber Foods by Product Segment -
Cereals, Baked Food, Snacks, and Other Whole Grain and High
Fiber Food Markets Independently Analyzed with Annual Sales
Figures in US$ Thousand for Years 2013 through 2020
(includes corresponding Graph/Chart) III-102

Table 87: Brazilian Historic Review for Whole Grain and High
Fiber Foods by Product Segment - Cereals, Baked Food,
Snacks, and Other Whole Grain and High Fiber Food Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2006 through 2012 (includes corresponding
Graph/Chart) III-103

Table 88: Brazilian 15-Year Perspective for Whole Grain and
High Fiber Foods by Product Segment - Percentage Breakdown
of Dollar Sales for Cereals, Baked Food, Snacks, and Other
Whole Grain and High Fiber Food Markets for Years 2006, 2014 and
2020 (includes corresponding Graph/Chart) III-104

6b. REST OF LATIN AMERICA III-105
A.Market Analysis III-105
Outlook III-105
Mexico: A Growing Market III-105
B.Market Analytics III-106
Table 89: Rest of Latin American Recent Past, Current and
Future Analysis for Whole Grain and High Fiber Foods by
Product Segment - Cereals, Baked Food, Snacks, and Other
Whole Grain and High Fiber Food Markets Independently Analyzed
with Annual Sales Figures in US$ Thousand for Years 2013
through 2020 (includes corresponding Graph/Chart) III-106

Table 90: Rest of Latin American Historic Review for Whole
Grain and High Fiber Foods by Product Segment - Cereals,
Baked Food, Snacks, and Other Whole Grain and High Fiber Food
Markets Independently Analyzed with Annual Sales Figures in
US$ Thousand for Years 2006 through 2012 (includes
corresponding Graph/Chart) III-107

Table 91: Rest of Latin American 15-Year Perspective for
Whole Grain and High Fiber Foods by Product Segment -
Percentage Breakdown of Dollar Sales for Cereals, Baked
Food, Snacks, and Other Whole Grain and High Fiber Food
Markets for Years 2006, 2014 and 2020 (includes corresponding
Graph/Chart) III-108

7. REST OF WORLD III-109
A.Market Analysis III-109
Outlook III-109
B.Market Analytics III-109
Table 92: Rest of World Recent Past, Current and Future
Analysis for Whole Grain and High Fiber Foods by Product
Segment - Cereals, Baked Food, Snacks, and Other Whole Grain and
High Fiber Food Markets Independently Analyzed with Annual
Sales Figures in US$ Thousand for Years 2013 through 2020
(includes corresponding Graph/Chart) III-109

Table 93: Rest of World Historic Review for Whole Grain and
High Fiber Foods by Product Segment - Cereals, Baked Food,
Snacks, and Other Whole Grain and High Fiber Food Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2006 through 2012 (includes corresponding
Graph/Chart) III-110

Table 94: Rest of World 15-Year Perspective for Whole Grain
and High Fiber Foods by Product Segment - Percentage
Breakdown of Dollar Sales for Cereals, Baked Food, Snacks,
and Other Whole Grain and High Fiber Food Markets for Years
2006, 2014 and 2020 (includes corresponding Graph/Chart) III-111


IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 151 (including Divisions/Subsidiaries - 169)

The United States (111)
Canada (9)
Japan (1)
Europe (40)
- France (3)
- Germany (9)
- The United Kingdom (12)
- Italy (4)
- Spain (3)
- Rest of Europe (9)
Asia-Pacific (Excluding Japan) (7)
Latin America (1)

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