World Whole Grain and High Fiber Foods Market

World Whole Grain and High Fiber Foods Market

This report analyzes the worldwide markets for Whole Grain and High Fiber Foods in US$ Million. The major product segments analyzed are Cereals, Baked Food, Snacks, and Others (Includes Pasta and flour). The report provides separate comprehensive analytics for the USA, Europe, Asia-Pacific, and Rest of World. Annual forecasts are provided for the period of 2003 through 2012. A ten-year historic analysis is also provided for these markets with annual market analytics. The report profiles 150 companies including many key and niche players worldwide such as Cargill Inc., Cereal Ingredients, Inc., ConAgra Foods, Inc., Creafill Fibers Corp., Fiberstar, Inc., Garuda International, Inc., General Mills, Inc., George Weston Bakeries, Inc., Gilster-Mary Lee Corporation, Grain Millers, GTC Nutrition, Hodgson Mill, Inc., International Fiber Corporation, J. Rettenmaier USA LP, Kellogg Company, Kerry Group Plc, Kraft Foods, Malt-O-Meal Company, Matsutani America, Inc., MGP Ingredients, Inc., Nestlé S.A., New World Pasta Company, ORAFTI Group, PepsiCo, Inc., Quaker, Ralcorp Holdings, Inc., Sara Lee Bakery Group, Sensus America LLC, Sunopta Ingredients Group, Watson, Inc., and Whole Foods Marke, Inc. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

CONTENTS


I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability And Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-3
Product Definitions And Scope of Study I-3
Whole Grains I-3
Food Fiber I-3
Cereals I-4
Baked Foods I-4
Snacks I-4
Flour I-5
Pasta I-5

II. EXECUTIVE SUMMARY

1. Market Overview and Analysis II-1
Rising Awareness & Changing Perceptions Drive Whole Grains Market II-1
Current and Future Analysis II-1
By Geographic Region II-1
By Product Segment II-1

2. Issues and Trends II-2
Dietary Guidelines Promote Healthy Foods II-2
High-Fiber Foods Gain Momentum II-2
Limited Information Hinders Widespread Consumer Adoption II-2
Health Benefits Aid Higher Fiber Consumption II-2
Fighting Obesity with Fibers II-3
Promotion of Whole Grains - The Two-in-One Effect II-3
Dietary Fibers Fortify Functional Foods Market II-3
Market Expansion through Innovative Products II-3
Manufacturers Undertake Innovative Formulations for Whole
Grain Products II-4
Low Fiber Consumption Levels Encourage Innovations II-4
Blends Promote Whole Grain Consumption II-4
Consumers in Confusion Over Whole Grain and Fiber Labels II-5
Healthy Alternatives Boost Growth in US and European Bakery
Sector II-5
Snack Food Industry Wakes Up to the Need for Healthy Alternatives II-5
Whole Grain Products Counter Declining Pasta Sales II-6
Whole Grain Products Aid Revenue Growth II-6
Formulation of Whole Grain Products - A Tough Task for
Manufacturers II-6
Special Breads Segment - Benefiting from the Focus on Health
Foods II-7
Food Companies Shift Focus to Whole Grains II-7

3. An Introduction to Whole Grains II-8
Whole Grains - A Historical Perspective II-8
Constituents of a Grain II-8
Germ II-8
Endosperm II-8
Bran II-9
Common Grains in Use II-9
Whole Grains & Whole Grain Foods - A Conceptual Definition II-9
Gluten-Free Whole Grains II-9
FDA Defines ‘Whole Grain Foods’ II-10
Refining Process & its Impact on Grain Constituents II-10
The 2005 Dietary Guidelines & Food Guide Pyramid II-11
Consumer Response to Dietary Guidelines II-11
Whole Grain Consumption Levels for Americans II-11
A Glance at Recommendations Over the Years II-12
The USDA MyPyramid Guidance System II-12
General Mills - Leading By Example II-13
Whole Grain Stamp II-13
Factors Influencing Consumer Switchover Decision II-14
Comparative Cost of Whole Grain Vs Non-Whole Grain Products
in the US II-15
Current Consumption Levels II-15
Benefits of Whole Grains II-15
Studies Corroborate Health Benefits of Whole Grains II-16
Fast Whole Grain Facts II-16
Alleviates Risk of Diabetes II-17
Lowering Risk of Heart Disease II-17
Nutrition and Digestive Health II-17
Whole Grain Health Claims II-17
Gaining Prominence II-17
FDA Authorized Health Claims for Whole Grain Foods II-18
Limitations for Health Claims II-18

4. Food Fibers II-19
What is Food Fiber? II-19
Fiber Content in Relation to Whole Grains II-19
Fiber Composition in Select Whole Grains II-19
Types of Fiber II-20
Soluble Fiber II-20
Insoluble Fiber II-20
High-Fiber Foods II-21
Pasta, Cereals & Grains II-22
Fruits II-22
Vegetables II-22
Legumes, Seeds & Nuts II-23
Ideal Fiber Consumption Levels II-23
Health Benefits of Fiber II-24
Critical for Human Digestive System II-24
Low Risk of Cardiovascular Diseases II-24
Aids Weight Management II-24
Side Effects of Excessive Fiber Consumption II-25

5. Whole Grain & High-Fiber Foods II-26
Cereals II-26
Breakfast Cereals II-26
Baked Foods II-27
Snacks II-27
Flour II-27
Wheat Flour II-27
Bromated Flour II-28
Cake Flour II-28
Graham Flour II-28
Pastry Flour II-28
Durum Flour II-28
Corn Flour II-28
Rye Flour II-28
Rice Flour II-29
Chickpea Flour II-29
Tang Flour II-29
Plain Flour II-29
Pasta II-29
Common Pasta Types and their Shapes II-29
Micro Pasta II-30
Ribbon Pasta Noodles II-30
Shaped Pasta II-31
Strand Noodles II-32
Stuffed Pasta II-33
Tubular Pasta II-33
Nuts & Seeds II-34
Whole Grains & Beans II-34

6. Recent Industry Activity II-35
Kellogg Acquires United Bakers II-35
Ralcorp to Acquire Post Cereals Line from Kraft II-35
Litagra Acquires Kedainiai Grain II-35
VFF Forays into Indian Health Food Segment II-35
General Mills and Curves Partner to Offer Weight Management
Brand II-35
ConAgra Acquires Lincoln Snacks II-36
Altria Group Spins-off Kraft Foods II-36
Kraft Foods Divests Hot Cereals Business to B&G Subsidiary II-36
SIG Strategic Investments, LLLP Acquires U.S. Mills II-36
Whole Foods Market Takes Over Wild Oats II-37
Cargill’s Oligofructose and Oliggo-Fiber® Inulin Gain Expanded
GRAS Status II-37
Cargill to Launch Wheat Gluten Processing Unit II-37
Ebro Puleva Acquires New World Pasta II-37
CPW Acquires Australian Cereal Business II-37
General Mills to Transition Pillsbury Bakery Flour II-38
GTC Nutrition Acquires Nurture Inc II-38
Health Canada Approves ORAFTI's Beneo™ Inulin as Dietary Fiber II-38
Healthy Food Holdings Acquires Van’s Waffles II-38
Kerry Group Acquires Nuvex Ingredients II-38
PepsiCo Purchases New Zealand’s Bluebird Foods II-39
Ralcorp Holdings Purchases Cottage Bakery Inc and Parco Foods,
L.L.C II-39
Sara Lee Takes Over Butter-Krust Baking II-39
ADM and Matsutani Form Joint Venture II-39

7. Strategic Developments in the Recent Past II-40
PepsiCo Acquires Stake in Snack Ventures Europe II-40
Nurture Enters into Strategic Partnership with Glanbia II-40
FiberGel Receives Additional Patent Protection II-40
Bob’s Red Mill to Distribute Products with Whole Grains Stamp II-40
Lansing Grain Acquires Idaho Grain-handling Facilities II-40
Whole Foods Market Acquires Fresh & Wild Holdings II-41
General Mills and PepsiCo Acquire Star Foods II-41
Diageo Divests Stake in General Mills II-41
General Mills Acquires Pillsbury from Diageo II-41

8. Product Introductions/Innovations II-42
Oroweat Launches New 100% Whole Grain & Honey Bread II-42
All-Bran Launches Strawberry Medley II-42
Kellogg Introduces Multi-Grain Corn Flakes II-42
Kashi Launches Kashi Granola II-42
Nature’s Path Introduces Fiber-rich SmartBran II-42
Weetabix Launches New Wholegrain Cereal II-43
Bagrry’s Introduces Hi-Fiber Oats II-43
Kellogg Adds to Cereal Bars Line II-43
General Mills Introduces Chocolate Chex™ Breakfast Cereal II-43
Hodgson Unveils New Steel Cut Oats Hot Cereal II-43
Orville Redenbacher’s Unveils New Natural Popcorn Flavors II-43
Boca Foods Launches Boca Meatless Breakfast Wraps II-44
Kashi Company Offers New Flavors of GOLEAN® Roll II-44
Kellogg Launches New Line Up of Snack and Meal Alternatives II-44
Mama Rosie’s Unveils Low Fat Ravioli II-44
Price Chopper Introduces Co-Branded Vitamin-Fortified Cereals II-45
Pepperidge Farm Unveils New Line of Whole Grain Breads II-45
Quaker Oats Launches Life Chocolate Oat Crunch® II-45
Quaker Snacks Launches Chewy Granola Bars II-45
Country Choice Launches FIT KIDS Instant Oatmeal in Two Flavors II-45
Krispy Kreme Introduces Whole-Wheat Doughnut II-45
Back to Nature Offers Harvest Wheat Elbows & Cheddar Pasta and
Sauce II-45
Cargill Introduces Fiber Krunch™ Crisp II-46
Cargill Introduces Unique Tortilla Prototypes II-46
ConAgra Develops Ultragrain® Soft for Pastries and Cakes II-46
Disney and General Mills Launch Disney Breakfast Cereals II-46
General Mills Rolls Out New Fruity Cheerios® Cereal II-46
Kashi Company Debuts Nutrient-Packed All-Natural Entrees™ II-47
Malt-O-Meal Introduces Honey & Oat Blenders™ and Balance® II-47
Mrs Baird’s Expands Whole Grain White and Harvest Selects Range II-47
Oroweat® Whole Grain & Oat Bread Now Contains CoroWise™
Cholesterol Reducer™ II-47
PowerBar Rolls Out PRIA® GRAIN ESSENTIALS™ for Women II-47
PowerBar Launches Two New Lines of Snack Bars II-48
Rice-A-Roni® Adds Whole Grain to “San Francisco Treats” II-48
Sara Lee Introduces Soft & Smooth 100% Whole Wheat Bread II-48
Sara Lee Debuts Made With Whole Grain White Buns II-48
Solae Launches New Soy-Fortified Flatbreads II-49
Tropical Traditions Unveils Gluten-Free Coconut Flour II-49
Wonder Rolls Out Wonder Made Whole Grain Wheat Breads II-49
Weston Bakeries Unveils Wonder+ Square Bagels in Two Varieties II-49
Sainsbury Expands SO Organic Range II-49
ConAgra Unveils New Whole Grain Flour II-50
Kraft Foods Introduces Supermac Whole Grain Product II-50
AIPC Launches New Multi-Grain Pasta II-50
General Mills Introduces DuruWhite Bread Mix II-50
Oroweat Introduces Three New Whole Grain Breads II-50

9. Product Introductions/Launches in the Recent Past II-51

Kraft's Nabisco Introduces Whole Grain Snacks II-51
Sara Lee Launches New Breakfast Products II-51
Nature’s Path Unveils New Organic Whole Grain Pasta II-51
Tate & Lyle Launches New Cereal Ingredients II-51
Sara Lee Unveils Earth Grain Breads II-52
General Mills to Introduce New Whole Grain Cereal brands II-52
IFC Launches New Range of Products II-52
Food and Culinary Technology Introduces New Low Carb, High
Fiber Products II-52

10. Focus on Select Players II-53
Cargill, Inc (US) II-53
Cereal Ingredients, Inc. (US) II-53
ConAgra Foods, Inc. (US) II-53
Creafill Fibers Corp. (US) II-53
Fiberstar, Inc. (US) II-54
Garuda International, Inc. (US) II-54
General Mills, Inc. (US) II-54
George Weston Bakeries, Inc. (US) II-55
Gilster-Mary Lee Corporation (US) II-55
Grain Millers, Inc. (US) II-55
GTC Nutrition (US) II-56
Hodgson Mill, Inc. (US) II-56
International Fiber Corporation (US) II-56
J. Rettenmaier USA LP (US) II-56
Kellogg Company (US) II-57
Kerry Group Plc (Ireland) II-57
Kraft Foods, Inc. (US) II-58
Malt-O-Meal Company (US) II-58
Matsutani America, Inc. (US) II-59
MGP Ingredients, Inc. (US) II-59
Nestlé S.A. (Switzerland) II-59
New World Pasta Company (US) II-60
ORAFTI Group (Belgium) II-60
PepsiCo, Inc. (US) II-60
Quaker (US) II-61
Ralcorp Holdings, Inc. (US) II-61
Sara Lee Bakery Group (US) II-61
Sensus America LLC (US) II-62
SunOpta Ingredients Group (US) II-62
Watson, Inc. (US) II-62
Whole Foods Market, Inc. (US) II-63

11. Major Councils/Associations II-64
The Whole Grains Council II-64
International Fiber Council II-64
The National Fiber Council II-65

12. Global Market Perspective II-66
Table 1: World Recent Past, Current & Future Analysis for
Whole Grain and High Fiber Foods by Geographic Region - US,
Europe, Asia-Pacific (Including Japan) and Rest of World
Markets Independently Analyzed with Annual Sales in US$
Million for Years 2003 through 2012 (includes corresponding
Graph/Chart) II-66

Table 2: World 10-Year Perspective for Whole Grain and High
Fiber Foods by Geographic Region - Percentage Breakdown of
Dollar Sales for US, Europe, Asia-Pacific (Including Japan)
and Rest of World Markets for Years 2003, 2007 & 2012
(includes corresponding Graph/Chart) II-67
Market Analytics by Product Segment II-68
Table 3: World Recent Past, Current & Future Analysis for
Cereals containing Whole Grain and High Fiber by Geographic
Region - US, Europe, Asia-Pacific (Including Japan) and Rest
of World Markets Independently Analyzed with Annual Sales in
US$ Million for Years 2003 through 2012 (includes
corresponding Graph/Chart) II-68

Table 4: World 10-Year Perspective for Cereals containing
Whole Grain and High Fiber by Geographic Region - Percentage
Breakdown of Dollar Sales for US, Europe, Asia-Pacific
(Including Japan) and Rest of World Markets for Years 2003,
2007 & 2012 (includes corresponding Graph/Chart) II-69

Table 5: World Recent Past, Current & Future Analysis for
Baked Food containing Whole Grain and High Fiber by Geographic
Region - US, Europe, Asia-Pacific (Including Japan) and Rest
of World Markets Independently Analyzed with Annual Sales in
US$ Million for Years 2003 through 2012 (includes
corresponding Graph/Chart) II-70

Table 6: World 10-Year Perspective for Baked Food Containing
Whole Grain and High Fiber by Geographic Region - Percentage
Breakdown of Dollar Sales for US, Europe, Asia-Pacific
(Including Japan) and Rest of World Markets for Years 2003,
2007 & 2012 (includes corresponding Graph/Chart) II-71

Table 7: World Recent Past, Current & Future Analysis for
Snacks containing Whole Grain and High Fiber by Geographic
Region - US, Europe, Asia-Pacific (Including Japan) and Rest
of World Markets Independently Analyzed with Annual Sales in
US$ Million for Years 2003 through 2012 (includes
corresponding Graph/Chart) II-72

Table 8: World 10-Year Perspective for Snacks containing Whole
Grain and High Fiber by Geographic Region - Percentage
Breakdown of Dollar Sales for US, Europe, Asia-Pacific
(Including Japan) and Rest of World Markets for Years 2003,
2007 & 2012 (includes corresponding Graph/Chart) II-73

Table 9: World Recent Past, Current & Future Analysis for
Other Whole Grain and High Fiber Foods by Geographic Region -
US, Europe, Asia-Pacific (Including Japan) and Rest of World
Markets Independently Analyzed with Annual Sales in US$
Million for Years 2003 through 2012 (includes corresponding
Graph/Chart) II-74

Table 10: World 10-Year Perspective for Other Whole Grain and
High Fiber Foods by Geographic Region - Percentage Breakdown
of Dollar Sales for US, Europe, Asia-Pacific (Including Japan)
and Rest of World Markets for Years 2003, 2007 & 2012
(includes corresponding Graph/Chart) II-75

III. MARKET

1. The United States III-1
A.Market Analysis III-1
Overview III-1
Current and Future Analysis III-1
Changing Face of the US Food Industry III-1
Consumption Trends in the US III-2
Obesity - A Major Health Concern III-2
‘Aware’ Americans to Boost Consumption of Healthy Foods III-2
Innovative Product Formulations Rule Roost III-2
A Surging Food Fiber Industry III-3
Dietary Guidelines Pep Up Whole Grain Foods Consumption III-3
Identifying Whole Grains - A Tricky Process III-3
Table 11: Whole Grains Consumption in the US (2005):
Percentage Share of Consumers by Number of Whole Grain
Servings Consumed (includes corresponding Graph/Chart) III-4
Strengthening Whole Grain Products Market III-4
Table 12: US Whole Grains Market: Number of Products
Launched (with whole grain claims) During
2002-2007(includes corresponding Graph/Chart) III-4

Table 13: US Whole Grains Market (2004-2006): Percentage
Breakdown of Product Launches by Category for Bakery,
Breakfast Cereals, Snacks, Side Dishes, Meals & Meal
Centers and Others (includes corresponding Graph/Chart) III-5
Whole Grain Products Versus Low-Carb & Low-Fat Products III-5
Table 14: Percentage Share of Number of Product
Introductions (1993-2003) for Low-Fat, Low-Carb and Whole
Grain Products in the US (includes corresponding
Graph/Chart) III-5
Traditional Products Make a Comeback III-6
Rising Demand for Whole Grain Baked Goods III-6
Demographics Influence Dietary Trends III-7
Rising Consumption of Whole Grains to Affect Organic Food Sales III-7
Grocery Stores - Fighting Fast Food Outlets with Whole Grain
Products III-7
Obstacles in Adoption of Whole Grain Diet III-7
Low Consumption - A Continuous Problem III-8
New Strategies to Promote Whole Grain Consumption III-8
Breakfast Cereals Market in the US III-8
Table 15: Leading Players of Breakfast Cereals in the US
(2005): Percentage Breakdown of Market Share for Kellogg
Company, General Mills, Inc., Altria Group, Inc., PepsiCo,
Inc., Malt-O-Meal Company, Ralcorp Holdings, Inc. and
Others (includes corresponding Graph/Chart) III-9
Strategic Corporate Developments III-9
Product Introductions/Innovations III-13
Focus on Select Players III-24
B.Market Analytics III-33
Table 16: US Recent Past, Current & Future Analysis for
Whole Grain and High Fiber Foods by Product Segment -
Cereals, Baked Food, Snacks, and Other Whole Grain & High
Fiber Food Markets Independently Analyzed with Annual Sales
in US$ Million for Years 2003 through 2012(includes
corresponding Graph/Chart) III-33

Table 17: US 10-Year Perspective for Whole Grain and High
Fiber Foods by Product Segment - Percentage Breakdown of
Dollar Sales for Cereals, Baked Food, Snacks, and Other
Whole Grain & High Fiber Food Markets for 2003, 2007 & 2012
(includes corresponding Graph/Chart) III-33

2. Europe III-34
A.Market Analysis III-34
Overview III-34
European Bakery Sector Moves Towards Healthy Alternatives III-34
GI Diet Promotes Whole Grain Pasta Consumption III-34
Baked Beans Picking Up Pace III-34
Heightening Consumer Distrust in Cereal Manufacturers in
the UK III-35
Current and Future Analysis III-35
Strategic Corporate Developments III-35
Product Introductions III-37
Focus on Select Players III-38
B.Market Analytics III-39
Table 18: European Recent Past, Current & Future Analysis
for Whole Grain and High Fiber Foods by Product Segment -
Cereals, Baked Food, Snacks, and Other Whole Grain & High
Fiber Food Markets Independently Analyzed with Annual Sales
in US$ Million for Years 2003 through 2012 (includes
corresponding Graph/Chart) III-39

Table 19: European 10-Year Perspective for Whole Grain and
High Fiber Foods by Product Segment - Percentage Breakdown
of Dollar Sales for Cereals, Baked Food, Snacks, and Other
Whole Grain & High Fiber Food Markets for 2003, 2007 & 2012
(includes corresponding Graph/Chart) III-40

3. Asia-Pacific III-41
A.Market Analysis III-41
Current and Future Analysis III-41
India - A Habitual Consumer of Whole Grain & High Fiber Foods III-41
Strategic Corporate Developments III-41
Product Introduction III-42
B.Market Analytics III-42
Table 20: Asia-Pacific Recent Past, Current & Future
Analysis for Whole Grain and High Fiber Foods by Product
Segment - Cereals, Baked Food, Snacks, and Other Whole Grain
& High Fiber Food Markets Independently Analyzed with Annual
Sales in US$ Million for Years 2003 through 2012 (includes
corresponding Graph/Chart) III-42

Table 21: Asia-Pacific 10-Year Perspective for Whole Grain
and High Fiber Foods by Product Segment - Percentage
Breakdown of Dollar Sales for Cereals, Baked Food, Snacks,
and Other Whole Grain & High Fiber Food Markets for 2003,
2007 & 2012 (includes corresponding Graph/Chart) III-43

4. Rest of World III-44
A.Market Analysis III-44
Current and Future Analysis III-44
Whole Grain Products Gaining Popularity in Canada III-44
B.Market Analytics III-45
Table 22: Rest of World Recent Past, Current & Future
Analysis for Whole Grain and High Fiber Foods by Product
Segment - Cereals, Baked Food, Snacks, and Other Whole Grain
& High Fiber Food Markets Independently Analyzed with Annual
Sales in US$ Million for Years 2003 through 2012 (includes
corresponding Graph/Chart) III-45

Table 23: Rest of World 10-Year Perspective for Whole Grain
and High Fiber Foods by Product Segment - Percentage
Breakdown of Dollar Sales for Cereals, Baked Food, Snacks,
and Other Whole Grain & High Fiber Food Markets for 2003,
2007 & 2012 (includes corresponding Graph/Chart) III-45

IV. COMPETITIVE LANDSCAPE