World Video Encoders Market

World Video Encoders Market

This report analyzes the worldwide markets for Video Encoders in Millions of US$. The end-use segments analyzed are Broadcast and Cable TV, Satellite TV, Internet Protocol Television (IPTV), and Enterprise & Private Networks. The report provides separate comprehensive analytics for the North America, Europe, Asia-Pacific and Rest of World. Annual forecasts are provided for each region and product segment for the period of 2005 through 2015. The report profiles 53 companies including many key and niche players worldwide such as 3ivx Technologies Pty. Ltd, Anystream, Ateme SA, Darim Vision Company Ltd., EGT, Inc., Envivio, Inc., Harmonic Inc., Harris Corp., Inlet Technologies, MainConcept AG, Modulus Video, Inc., Motorola, Inc., On2 Technologies, Inc., Optibase Ltd., Radyne Corp., RealNetworks, Inc., Rhozet Corp., Scientific Atlanta, Scopus Video Networks Ltd., Tandberg Television Ltd., Telestream, Inc., Thomson Grass Valley Systems, and VBrick Systems, Inc. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-2
Product Definitions and Scope of Study I-3
Video Encoders I-3
Broadcast and Cable TV I-3
Satellite TV I-4
Internet Protocol Television (IPTV) I-4
Enterprise and Private Networks I-5
Streaming Platform (IP/Mobile) I-5

II. EXECUTIVE SUMMARY

1. Industry Outlook II-1
Analog to Digital Migration Likely to Boost Demand for Video
Encoders II-1
Current and Future Analysis II-1
Analysis by Geographic Region II-1
Analysis by End Use Application II-2
Competitive Landscape II-2
Table 1: Leading Companies in Global Video Encoders Market
(2006) - Percentage Breakdown by Revenue for TANDBERG
Television, Harmonic, Scientific Atlanta, Harris Corp., Grass
Valley Systems, VBrick Systems, Motorola, Scopus, Others
(includes corresponding Graph/Chart) II-2
Video Encoding Products Offered by Leading Companies in the
World II-3

2. Trends and Issues II-4
Government Regulations to Drive Digital Broadcasting II-4
Emerging Digital Formats are Potential Replacements for MPEG-2 II-4
Telcos Entry Into IPTV Boosts Demand for Bit Efficient-Video
Encoders II-4
Telcos Favoring DSL Network II-4
Streaming Platform: An Emerging Technology II-5
Streaming Platform Supports Growth of Media & Entertainment
Companies II-5
Table 2: Internet Penetration Worldwide as a % of Population
(June 2007) - by Geographic Region (includes corresponding
Graph/Chart) II-5
PC Penetration Rates II-6
Table 3: Personal Computer Penetration Rates by Select
Regional Markets (2005) -PCs per 1000 Persons II-6
Streaming Platform Applicability to Go Beyond Internet
Applications II-6
Table 4: 3GSM/W-CDMA Subscribers Worldwide (June 07): By
Select Regional Markets - Europe, Asia-Pacific, North
America, and Africa (includes corresponding Graph/Chart) II-7

3. Product Overview II-8
Video Encoder II-8
Standard Definition and High Definition II-8
Video Encoding Standards II-8
MPEG-1 (ISO/IEC 11172) II-8
MPEG-2 (ISO/IEC 13818- 2) II-9
MPEG-4 Part 2 (ISO/IEC 14496) II-9
MPEG-4 Part 10 II-9
Profiles II-9
Benefits of H.264/AVC II-10
Proprietary Encoding Formats II-10
VC-1: Shaping Proprietary to Reliable Standard II-10
Streaming Platform (IP/Mobile) II-11

4. End Use Application Overview II-12
Broadcast and Cable TV II-12
Satellite TV II-12
Internet Protocol Television (IPTV) II-13
IPTV Rises Above Web-Based Streaming and Cable TV II-13
What Lies Ahead for Telcos in IPTV II-14
Enterprise and Private Networks II-14

5. Product Innovations/Introductions II-15
Grass Valley Encoder Launched with Embedded Dolby Audio II-15
Envivio Launches Entry Level Encoders To Facilitate 3G Network
Operations II-15
TANDBERG Television to Launch Ecosystem Solution for Mobile TV II-15
Envivio Launches the World’s First Multichannel IP Video Encoder II-15
Rhozet Introduces Carbon Coder 2.5 II-15
Envivio Launches the World’s First Reconfigurable IP Video
Encoding Architecture II-16
Harmonic Unveils Standard Definition MPEG-4 AVC (H.264)
Encoder- DiviCom® Electra™ 5400 II-16
Ateme Introduces H.264 Video Encoder II-16
Adtec Introduces Edje-4000 MPEG 4 Part 10 (H.264) AVC Encoder II-16
Harmonic Unveils High Definition MPEG-4 AVC (H.264) Encoder-
DiviCom® Electra™ 7000 II-17
Ateme Divulges MPEG-4 Part 10 AVC/H.264 Encoder for DSP Platform II-17
MainConcept Introduces MCE Encoder II-17
Modulus Video Unveils New Compact HD/SD MPEG-4 AVC Encoders II-17
Telestream Introduces Episode Series v4.2 Media Encoding Software II-17
TMPG Introduces Latest Version of Video Encoding Software II-17
Aspex Unveils Accelera HD Encoder II-18
Ligos Introduces MediaRig Encoder II-18
EGT Introduces Second Generation Encoding Solution - Encore II-18
Envivio Introduces MPEG-4 HD Encoder II-18

6. Recent Industry Activity II-19
Harmonic Acquires Rhozet II-19
Optibase Ltd. Acquires 23% Stake in Scopus Video Networks II-19
TANDBERG Television Bags Contract from ESPN STAR Sports II-19
SIRIUS Selects Grass Valley Encoders for SIRIUS Backseat TV II-19
Envivio to Supply Encoders to Philippines for DVB-H Mobile TV II-19
Baltimore Ravens Utilize Anystream’s Encoder Technology for
Generation of Video Content II-20
Tandberg Television Acquires SkyStream Networks II-20
Telestream Acquires Popwire II-20
Motorola Inks Agreement to Acquire Tut Systems II-20
Harris Corp. Acquires Aastra Digital Video II-20
Kula Media Group Inks Licensing Agreement with MainConcept II-21
Motorola Teams Up with Modulus Video II-21
Scientific-Atlanta Inks Agreement to Provide IPTV Video
Infrastructure II-21
Tandberg and Conexant Successfully Complete MPEG-4 (AVC)/H.264
Interoperability Tests II-21
Harmonic Encoding Solutions Enables IPTV Services in Japan II-22
Rhozet Partners with Incited Media II-22

7. Focus on Select Global Players II-23
3ivx Technologies Pty. Ltd (Australia) II-23
Anystream (USA) II-23
Ateme SA (France) II-23
Darim Vision Company Ltd. (South Korea) II-23
EGT, Inc. (USA) II-23
Envivio, Inc. (USA) II-24
Harmonic Inc. (USA) II-24
Harris Corp. (USA) II-24
Inlet Technologies (USA) II-25
MainConcept AG (Germany) II-25
Modulus Video, Inc. (USA) II-25
Motorola, Inc. (USA) II-25
On2 Technologies, Inc. (USA) II-26
Optibase Ltd. (Israel) II-26
Radyne Corp. (USA) II-26
RealNetworks, Inc. (USA) II-26
Rhozet Corp. (USA) II-26
Scientific Atlanta (USA) II-27
Scopus Video Networks Ltd. (Israel) II-27
Tandberg Television Ltd. (UK) II-27
Telestream, Inc. (USA) II-28
Thomson Grass Valley Systems (France) II-28
VBrick Systems, Inc. (USA) II-28

8. Global Market Perspective II-29
Table 5: World Recent Past, Current & Future Analysis for
Video Encoders by Geographic Region -North America, Europe,
Asia-Pacific and Rest of World Independently Analyzed with
Annual Sales in US$ Million for the Years 2005 through 2015
(includes corresponding Graph/Chart) II-29

Table 6: World 10-Year Perspective for Video Encoders by
Geographic Region - Percentage Breakdown of Dollar Sales for
North America, Europe, Asia-Pacific and Rest of World for the
Years 2006, 2010 and 2015 (includes corresponding Graph/Chart) II-29

Table 7: World Recent Past, Current & Future Analysis for
Video Encoders Application in Broadcast and Cable TV by
Geographic Region - North America, Europe, Asia-Pacific and
Rest of World Independently Analyzed with Annual Sales in US$
Million for the Years 2005 through 2015 (includes
corresponding Graph/Chart) II-30

Table 8: World 10-Year Perspective for Video Encoders Video
Encoders Application in Broadcast and Cable TV by Geographic
Region - Percentage Breakdown of Dollar Sales for North
America, Europe, Asia-Pacific and Rest of World for the Years
2006, 2010 and 2015 (includes corresponding Graph/Chart) II-30

Table 9: World Recent Past, Current & Future Analysis for
Video Encoders Application in Satellite TV by Geographic
Region - North America, Europe, Asia-Pacific and Rest of World
Independently Analyzed with Annual Sales in US$ Million for
the Years 2005 through 2015 (includes corresponding
Graph/Chart) II-31

Table 10: World 10-Year Perspective for Video Encoders Video
Encoders Application in Satellite TV by Geographic Region -
Percentage Breakdown of Dollar Sales for North America,
Europe, Asia-Pacific and Rest of World for the Years 2006,
2010 and 2015 (includes corresponding Graph/Chart) II-31

Table 11: World Recent Past, Current & Future Analysis for
Video Encoders Application in Internet Protocol Television
(IPTV) by Geographic Region - North America, Europe,
Asia-Pacific and Rest of World Independently Analyzed with
Annual Sales in US$ Million for the Years 2005 through 2015
(includes corresponding Graph/Chart) II-32

Table 12: World 10-Year Perspective for Video Encoders Video
Encoders Application in Internet Protocol Television (IPTV) by
Geographic Region - Percentage Breakdown of Dollar Sales for
North America, Europe, Asia-Pacific and Rest of World for the
Years 2006, 2010 and 2015 (includes corresponding Graph/Chart) II-32

Table 13: World Recent Past, Current & Future Analysis for
Video Encoders Application in Enterprise & Private Networks by
Geographic Region - North America, Europe, Asia-Pacific and
Rest of World Independently Analyzed with Annual Sales in US$
Million for the Years 2005 through 2015 (includes
corresponding Graph/Chart) II-33

Table 14: World 10-Year Perspective for Video Encoders Video
Encoders Application in Enterprise & Private Networks by
Geographic Region - Percentage Breakdown of Dollar Sales for
North America, Europe, Asia-Pacific and Rest of World for the
Years 2006, 2010 and 2015 (includes corresponding Graph/Chart) II-33

Table 15: World Recent Past, Current & Future Analysis for
Video Encoders by Product Segment - MPEG-2 (Standard
Definition-High-End & Low-End, and High Definition), AVC/VC-1
(Standard Definition-High-End & Low-End, and High Definition)
Markets Independently Analyzed with Annual Sales in Thousand
Units for the Years 2005 through 2015 (includes corresponding
Graph/Chart) II-34

Table 16: World 10-Year Perspective for Video Encoders by
Product Segment - Percentage Breakdown of Unit Sales for
MPEG-2 (Standard Definition-High-End & Standard
Definition-Low-End and High Definition), AVC/VC-1 (Standard
Definition-High-End & Standard Definition- Low-End and High
Definition) for the Years 2006, 2010 and 2015 (includes
corresponding Graph/Chart) II-35
World Market for IP Media Streaming Platforms II-36
Table 17: World Recent Past, Current & Future Analysis for IP
Media Streaming Platform by Geographic Region - North America,
Europe, Asia-Pacific and Rest of World Independently Analyzed
with Annual Revenue in US$ Million for the Years 2005 through
2015 (includes corresponding Graph/Chart) II-36

Table 18: World 10-Year Perspective for IP Media Streaming
Platform Markets by Geographic Region - Percentage Breakdown
of Revenue for North America, Europe, Asia-Pacific and Rest of
World for the Years 2006, 2010 and 2015 (includes
corresponding Graph/Chart) II-36
World Market for Mobile Media Streaming Platforms II-37
Table 19: World Recent Past, Current & Future Analysis for
Mobile Media Streaming Platform by Geographic Region - North
America, Europe, Asia-Pacific and Rest of World Independently
Analyzed with Annual Revenue in US$ Million for the Years 2005
through 2015 (includes corresponding Graph/Chart) II-37

Table 20: World 10-Year Perspective for Mobile Media Streaming
Platform Markets by Geographic Region - Percentage Breakdown
of Revenue for North America, Europe, Asia-Pacific and Rest of
World for the Years 2006, 2010 and 2015 (includes
corresponding Graph/Chart) II-37

III. MARKET

1. North America III-1
A.Market Analysis III-1
Current and Future Analysis III-1
Growth Drivers for Video Encoders III-1
Growth Restrains for H.264/AVC III-1
Technological Developments to Improve the Services III-2
Product Launches/Developments III-2
Strategic Corporate Developments III-5
Key Players III-7
Anystream III-7
EGT, Inc. III-7
Envivio, Inc. III-8
Harmonic Inc. III-8
Harris Corp. III-8
Inlet Technologies III-9
Modulus Video, Inc. III-9
Motorola, Inc. III-9
On2 Technologies, Inc. III-9
Radyne Corp. III-10
RealNetworks, Inc. III-10
Rhozet Corp. III-10
Scientific Atlanta III-10
Telestream, Inc. III-10
VBrick Systems, Inc. III-11
B.Market Analytics III-11
Table 21: North American Recent Past, Current & Future
Analysis for Video Encoders by End Use Application -
Broadcast & Cable TV, Satellite TV, Internet Protocol
Television (IPTV) and Enterprise & Private Networks
Independently Analyzed by Annual Sales Figures in US$
Million for the Years 2005 through 2015 (includes
corresponding Graph/Chart) III-11

Table 22: North American 10-Year Perspective for Video
Encoders by End Use Application - Percentage Breakdown of
Dollar Sales for Broadcast & Cable TV, Satellite TV,
Internet Protocol Television (IPTV) and Enterprise & Private
Networks Markets for the Years 2006, 2010 and 2015 (includes
corresponding Graph/Chart) III-12

Table 23: North American Recent Past, Current & Future
Analysis for IP Media Streaming Platforms Analyzed by Annual
Revenue in US$ Million for the Years 2005 through 2015
(includes corresponding Graph/Chart) III-13

Table 24: North American Recent Past, Current & Future
Analysis for Mobile Media Streaming Platforms Analyzed by
Annual Revenue in US$ Million for the Years 2005 through
2015 (includes corresponding Graph/Chart) III-13

2. Europe III-14
A.Market Analysis III-14
Current and Future Analysis III-14
Digital Trend To Boost Demand for Video Encoders III-14
Product Launches/Developments III-14
Strategic Corporate Development III-15
Key Players III-16
Ateme SA (France) III-16
MainConcept AG. (Germany) III-16
Tandberg Television Ltd. (UK) III-16
Thomson Grass Valley Systems (France) III-16
B.Market Analytics III-17
Table 25: European Recent Past, Current & Future Analysis
for Video Encoders by End Use Application - Broadcast &
Cable TV, Satellite TV, Internet Protocol Television (IPTV)
and Enterprise & Private Networks Independently Analyzed by
Annual Sales Figures in US$ Million for the Years 2005
through 2015 (includes corresponding Graph/Chart) III-17

Table 26: European 10-Year Perspective for Video Encoders by
End Use Application - Percentage Breakdown of Dollar Sales
for Broadcast & Cable TV, Satellite TV, Internet Protocol
Television (IPTV) and Enterprise & Private Networks for the
Years 2006, 2010 and 2015 (includes corresponding
Graph/Chart) III-17

Table 27: European Recent Past, Current & Future Analysis
for IP Media Streaming Platforms Analyzed by Annual Revenue
in US$ Million for the Years 2005 through 2015 (includes
corresponding Graph/Chart) III-18

Table 28: European Recent Past, Current & Future Analysis
for Mobile Media Streaming Platforms Analyzed by Annual
Revenue in US$ Million for the Years 2005 through 2015
(includes corresponding Graph/Chart) III-18

3. Asia-Pacific III-19
A.Market Analysis III-19
Current and Future Analysis III-19
IPTV to Grow at an Unprecedented Rate III-19
Key Players III-19
3ivx Technologies Pty. Ltd (Australia) III-19
Darim Vision Company Ltd. (South Korea) III-19
Recent Industry Activity III-20
B.Market Analytics III-21
Table 29: Asia-Pacific Recent Past, Current & Future
Analysis for Video Encoders by End Use Application -
Broadcast & Cable TV, Satellite TV, Internet Protocol
Television (IPTV) and Enterprise & Private Networks
Independently Analyzed by Annual Sales Figures in US$
Million for the Years 2005 through 2015 (includes
corresponding Graph/Chart) III-21

Table 30: Asia-Pacific 10-Year Perspective for Video
Encoders by End Use Application - Percentage Breakdown of
Dollar Sales for Broadcast & Cable TV, Satellite TV,
Internet Protocol Television (IPTV) and Enterprise & Private
Networks for the Years 2006, 2010 and 2015 (includes
corresponding Graph/Chart) III-21

Table 31: Asia-Pacific Recent Past, Current & Future
Analysis for IP Media Streaming Platforms Analyzed by Annual
Revenue in US$ Million for the Years 2005 through 2015
(includes corresponding Graph/Chart) III-22

Table 32: Asia-Pacific Recent Past, Current & Future
Analysis for Mobile Media Streaming Platforms Analyzed by
Annual Revenue in US$ Million for the Years 2005 through
2015 (includes corresponding Graph/Chart) III-22

4. Rest of World III-23
A.Market Analysis III-23
Current and Future Analysis III-23
Strategic Corporate Development III-23
Key Players III-23
Optibase Ltd. (Israel) III-23
Scopus Video Networks Ltd. (Israel) III-24
B.Market Analytics III-24
Table 33: Rest of World Recent Past, Current & Future
Analysis for Video Encoders by End Use Application -
Broadcast and Cable TV, Satellite TV, Internet Protocol
Television (IPTV) and Enterprise & Private Networks
Independently Analyzed by Annual Sales Figures in US$
Million for the Years 2005 through 2015 (includes
corresponding Graph/Chart) III-24

Table 34: Rest of World 10-Year Perspective for Video
Encoders by End Use Application - Percentage Breakdown of
Dollar Sales for Broadcast and Cable TV, Satellite TV,
Internet Protocol Television (IPTV) and Enterprise & Private
Networks Markets for the Years 2006, 2010 and 2015 (includes
corresponding Graph/Chart) III-25

Table 35: Rest of World Recent Past, Current & Future
Analysis for IP Media Streaming Platforms Analyzed by Annual
Revenue in US$ Million for the Years 2005 through 2015
(includes corresponding Graph/Chart) III-26

Table 36: Rest of World Recent Past, Current & Future
Analysis for Mobile Media Streaming Platforms Analyzed by
Annual Revenue in US$ Million for the Years 2005 through
2015 (includes corresponding Graph/Chart) III-26


IV. COMPETITIVE LANDSCAPE