PepsiCo Inc Market Analysis in Soft Drinks (World)

  • June 2014
  • -
  • Euromonitor International
  • -
  • 50 pages

The take over of Wimm-Bill-Dann (WBD) in 2011 clearly reflects this strategy. However, its sluggish performance in the US beverages industry has called for a rise in industry ing spend to support its core brands in 2012. The struggle to balance the geographic spread and satisfy immediate return for shareholders continues.

Euromonitor International’s Firms Profile offers detailed strategic analysis of the firm ’s business, examining its performance in theSoft Drinks market . The report examines market shares by region and segment, product developments, industry and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: indsutry size (historic and projections ), market shares, brand shares and distribution channel figures .

Reasons to Buy This Report

* Gain in-depth understanding of the Soft Drinks industry ;

* Identify areas of growth and understand key dynamics ;

* Get a full overview of the competitive landscape, the industry ’s major players and leading brands;

* Anticipate market change with 5 year forecasts .

Table Of Contents

PepsiCo Inc in Soft Drinks (World)

March 2012
Scope of the Report
Strategic Evaluation
Competitive Positioning
Market Assessment
Category and Geographic Opportunity
Brand Strategy
Operations
Recommendations

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