Breakfast & Cereal
Table of Contents
2010 and 2011 witnessed a key event, a trend reversal. The ‘adult line management’ (BFY and fibre-based products) sector that was the previous driver of the category, waned. Meanwhile, children's breakfast cereals and a part of family breakfast cereals, two products that used to recede due to the saturation of their targets, recovered in 2010 and 2011. This phenomenon was also present in other mature industry s such as France according to a l...More »
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The global gum and cereal bars confectionery industry experienced good growth during 2007- 2012; however, over 2013-2018, growth is expected to be moderate driven by introduction of new products to boost ...
Introduction Global Breakfast Cereals industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2007-11, and forecast to ...
Cereal Partners Worldwide (CPW) is the joint venture between Nestlé and General Mills responsible for the companies' breakfast cereal interests outside North America. CPW relies heavily on the children's ...
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