Breakfast & Cereal
Table of Contents
2010 and 2011 witnessed a key event, a trend reversal. The ‘adult line management’ (BFY and fibre-based products) sector that was the previous driver of the category, waned. Meanwhile, children's breakfast cereals and a part of family breakfast cereals, two products that used to recede due to the saturation of their targets, recovered in 2010 and 2011. This phenomenon was also present in other mature industry s such as France according to a l...More »
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Kellogg reduced its reliance on breakfast cereals with the Pringles acquisition in 2012, giving it a strengthened presence in sweet and savoury snacks and frozen food products. The company is now beginning ...
Synopsis The report provides a review of the latest news and key events in the global bakery & cereals market during December 2013. Summary Using this report, marketers will effectively gain an insight ...
The 2014 Worldwide Breakfast Cereal Manufacturing Industry-Industry & Market Report, published annually by Barnes Reports, contains timely and accurate industry statistics, forecasts and demographics. ...
... Of 36 million; essentially flat to 2011. hot cereal saw increases as well, growing by one percent in dollars for sales of $16 million on unit activity of seven million; again flat to the previous year ...
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