Breakfast & Cereal
Table of Contents
2010 and 2011 witnessed a key event, a trend reversal. The ‘adult line management’ (BFY and fibre-based products) sector that was the previous driver of the category, waned. Meanwhile, children's breakfast cereals and a part of family breakfast cereals, two products that used to recede due to the saturation of their targets, recovered in 2010 and 2011. This phenomenon was also present in other mature industry s such as France according to a l...More »
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Plimsoll's BREAKFAST CEREAL MANUFACTURERS (Global) analysis is the most definitive and accurate study of the BREAKFAST CEREAL MANUFACTURERS (Global) sector in 2013. The report is split into two sections ...
Kellogg reduced its reliance on breakfast cereals with the Pringles acquisition in 2012, giving it a strengthened presence in sweet and savoury snacks and frozen food products. The company is now beginning ...
The profile also contains descriptions of the key companies including key financial metrics and analysis of competitive pressures within the industry . Essential resource for top-line data and analysis ...
... Of 36 million; essentially flat to 2011. hot cereal saw increases as well, growing by one percent in dollars for sales of $16 million on unit activity of seven million; again flat to the previous year ...
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