Keywords : breakfast cereal, RTE Cereal
2010 and 2011 witnessed a key event, a trend reversal. The ‘adult line management’ (BFY and fibre-based products) sector that was the previous driver of the category, waned. Meanwhile, children's breakfast cereals and a part of family breakfast cereals, two products that used to recede due to the saturation of their targets, recovered in 2010 and 2011. This phenomenon was also present in other mature industry s such as France according to a l...
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2010 and 2011 witnessed a key event, a trend reversal. The ‘adult line management’ (BFY and fibre-based products) sector that was the previous driver of the category, waned. Meanwhile, children's breakfast cereals and a part of family breakfast cereals, two products that used to recede due to the saturation of their targets, recovered in 2010 and 2011. This phenomenon was also present in other mature industry s such as France according to a local manufacturer, but not in Southern Europe where the...
Euromonitor International's Breakfast Cereals in Belgium report offers a comprehensive guide to the size and shape of the industry at a national level. It provides the latest retail sales data from 2006 to 2010, allowing you to identify the segments driving growth. It identifies the leading firms, the leading brands and offers strategic analysis of key factors influencing the industry - be they new product developments, distribution or pricing issues. Projections to 2015 illustrate how the industry is set to change.
Product coverage: Hot Cereals, RTE Cereals.
Data coverage: indsutry size (historic and projections ), market shares, brand shares and distribution channel figures .
Reasons to Buy This Report
* Gain in-depth understanding of the Breakfast Cereals industry ;
* Identify areas of growth and understand key dynamics ;
* Get a full overview of the competitive landscape, the industry ’s major players and leading brands;
* Anticipate market change with 5 year forecasts .
Breakfast And Cereal Industry in Belgium
BREAKFAST CEREALS IN BELGIUM
November 2011
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Data table 1 Sales of Breakfast Cereals by Segment : Volume from 2006 to 2011
Data table 2 Sales of Breakfast Cereals by Segment : Value from 2006 to 2011
Data table 3 Sales of Breakfast Cereals by Segment : % Volume Growth from 2006 to 2011
Data table 4 Sales of Breakfast Cereals by Segment : % Value Growth from 2006 to 2011
Data table 5 Breakfast Cereals Market Shares from 2006 to 2010
Data table 6 Breakfast Cereals Brand Shares from 2007 to 2010
Data table 7 Sales of Breakfast Cereals by Distribution Format: % Analysis from 2006 to 2011
Data table 8 Projection Sales of Breakfast Cereals by Segment : Volume from 2011 to 2016
Data table 9 Projection Sales of Breakfast Cereals by Segment : Value from 2011 to 2016
Data table 10 Projection Sales of Breakfast Cereals by Segment : % Volume Growth from 2011 to 2016
Data table 11 Projection Sales of Breakfast Cereals by Segment : % Value Growth from 2011 to 2016
Executive Summary
Slow Recovery for Packaged Food
the Market Is Losing One of Its Boosters: Health and Wellness
Brands Begin To Falter Against Private Label Products
Supermarkets Clearly Emerge From An Increasingly Tough Battle in Grocery Retailing
Modest Growth Anticipated
Key Trends and Developments
Local Economy Performs Better Than Packaged Food Sales
Health and Wellness Is Losing Its Appeal
Home Cooking Is the Trend Rather Than Going Out for Dinner
Hurried Consumers Urgently Need Meal Solutions
Retailing and Competitive Landscape Increasingly Tough for Brands
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Data table 12 Foodservice Sales of Packaged Food by Segment : Volume from 2006 to 2011
Data table 13 Foodservice Sales of Packaged Food by Segment : % Volume Growth from 2006 to 2011
Data table 14 Projection Foodservice Sales of Packaged Food by Segment : Volume from 2011 to 2016
Data table 15 Projection Foodservice Sales of Packaged Food by Segment : % Volume Growth from 2011 to 2016
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Data table 16 Sales of Impulse and Indulgence Products by Segment : Volume from 2006 to 2011
Data table 17 Sales of Impulse and Indulgence Products by Segment : Value from 2006 to 2011
Data table 18 Sales of Impulse and Indulgence Products by Segment : % Volume Growth from 2006 to 2011
Data table 19 Sales of Impulse and Indulgence Products by Segment : % Value Growth from 2006 to 2011
Data table 20 Market Shares of Impulse and Indulgence Products from 2006 to 2010
Data table 21 Brand Shares of Impulse and Indulgence Products from 2007 to 2010
Data table 22 Projection Sales of Impulse and Indulgence Products by Segment : Volume from 2011 to 2016
Data table 23 Projection Sales of Impulse and Indulgence Products by Segment : Value from 2011 to 2016
Data table 24 Projection Sales of Impulse and Indulgence Products by Segment : % Volume Growth from 2011 to 2016
Data table 25 Projection Sales of Impulse and Indulgence Products by Segment : % Value Growth from 2011 to 2016
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Data table 26 Sales of Nutrition/Staples by Segment : Volume from 2006 to 2011
Data table 27 Sales of Nutrition/Staples by Segment : Value from 2006 to 2011
Data table 28 Sales of Nutrition/Staples by Segment : % Volume Growth from 2006 to 2011
Data table 29 Sales of Nutrition/Staples by Segment : % Value Growth from 2006 to 2011
Data table 30 Market Shares of Nutrition/Staples from 2006 to 2010
Data table 31 Brand Shares of Nutrition/Staples from 2007 to 2010
Data table 32 Projection Sales of Nutrition/Staples by Segment : Volume from 2011 to 2016
Data table 33 Projection Sales of Nutrition/Staples by Segment : Value from 2011 to 2016
Data table 34 Projection Sales of Nutrition/Staples by Segment : % Volume Growth from 2011 to 2016
Data table 35 Projection Sales of Nutrition/Staples by Segment : % Value Growth from 2011 to 2016
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Data table 36 Sales of Meal Solutions by Segment : Volume from 2006 to 2011
Data table 37 Sales of Meal Solutions by Segment : Value from 2006 to 2011
Data table 38 Sales of Meal Solutions by Segment : % Volume Growth from 2006 to 2011
Data table 39 Sales of Meal Solutions by Segment : % Value Growth from 2006 to 2011
Data table 40 Market Shares of Meal Solutions from 2006 to 2010
Data table 41 Brand Shares of Meal Solutions from 2007 to 2010
Data table 42 Projection Sales of Meal Solutions by Segment : Volume from 2011 to 2016
Data table 43 Projection Sales of Meal Solutions by Segment : Value from 2011 to 2016
Data table 44 Projection Sales of Meal Solutions by Segment : % Volume Growth from 2011 to 2016
Data table 45 Projection Sales of Meal Solutions by Segment : % Value Growth from 2011 to 2016
Market Data
Data table 46 Sales of Packaged Food by Segment : Volume from 2006 to 2011
Data table 47 Sales of Packaged Food by Segment : Value from 2006 to 2011
Data table 48 Sales of Packaged Food by Segment : % Volume Growth from 2006 to 2011
Data table 49 Sales of Packaged Food by Segment : % Value Growth from 2006 to 2011
Data table 50 GBO Shares of Packaged Food from 2006 to 2010
Data table 51 NBO Shares of Packaged Food from 2006 to 2010
Data table 52 NBO Brand Shares of Packaged Food from 2007 to 2010
Data table 53 Penetration of Private Label by Segment from 2006 to 2011
Data table 54 Sales of Packaged Food by Distribution Format: % Analysis from 2006 to 2011
Data table 55 Sales of Packaged Food by Segment and Distribution Format: % Analysis 2011
Data table 56 Projection Sales of Packaged Food by Segment : Volume from 2011 to 2016
Data table 57 Projection Sales of Packaged Food by Segment : Value from 2011 to 2016
Data table 58 Projection Sales of Packaged Food by Segment : % Volume Growth from 2011 to 2016
Data table 59 Projection Sales of Packaged Food by Segment : % Value Growth from 2011 to 2016
Sources
Summary 1 Research Sources
