Consumer Trends Market Overview in Specialty Rice

• Publication date: March 2012

This conference presentation from Rice Trade Outlook 2012 considers how current consumer mega-trends identified by TrendSights model can influence and provide opportunities for the innovation and industry ing of specialty rice varieties.While specialty rice varieties represent only a small proportion of the overall rice category, their intrinsic proprties meet a number of consumer demands and expectat...

This conference presentation from Rice Trade Outlook 2012 considers how current consumer mega-trends identified by TrendSights model can influence and provide opportunities for the innovation and industry ing of specialty rice varieties.

While specialty rice varieties represent only a small proportion of the overall rice category, their intrinsic proprties meet a number of consumer demands and expectations, and as such offer many exciting opportunities for the innovation and industry ing of new products in this space.Discover which key consumer trends apply to specialty rice.Understand how to tailor innovation and maketing to meet consumer expectations.Analyse current product launch activity within the rice segment and understand where opportunities exist.Eight out of 10 consumers believe that diet and nutrition are important for creating a feeling of wellbeing. Specialty rice varieties are ideally placed to fulfill this consumer demand for healthy, wholesome products, but current innovation trends fall short of the mark.Two thirds of consumers enjoy making new things to eat or trying different foods and two out of five consumers say that their taste in food has changed as a result of exposure to foods from other cultures, revealing opportunities to launch new specialty rice products targeted at this group of curious consumers.63% of consumers say that environmental and ethical considerations are important whan deciding which products or services to puchase, but the number of product pipelne of organic and fair-trade rice remains very rare.What are the opportunities for positioning specialty rice varieties within the premium tier?How can I make the most of the healthy and wholesome properties of specialty rice varities?How can I industry organic or fair-trade rice products?

Consumer Trends Industry