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China TV Drama Industry Report,2013-2016

  • October 2013
  • -
  • Research In China
  • -
  • 101 pages

In recent years, a series of favorable policies issued by the Chinese government in finance, intellectual property protection and culture industries stimulate the rapid expansion of Chinese TV drama market.By H1 2013, there had been seven Chinese listed companies engaged in television production and distribution. In 2008-2012, their TV drama revenue grew at over 30%; by the CAGR of TV drama revenue, New Culture (88.67%), Enlight Media (81.63%) and Huace (61.26%) ranked the top three.

In 2012, five ones of these seven listed companies gained the gross margin of 40% or more. In point of gross margin, the top three companies were Huayi Brothers (56.02%), Huace (55.74%) and Hualu Baina (44.90%).

In the future, with the increase of Chinese TV drama platforms, the demand for high-quality dramas will go up, and the value of such dramas will rise. Prominent dramas will be the focal point that all platforms compete for.

The report consists of the following aspects:

- Overview of China TV drama Industry (including industrial chain, business models, profit models, relevant policies, television channels, TV advertising industry, online video industry, etc.)
- Chinese TV drama market (including status quo, supply and demand, revenue, export, prospect, etc.)
- Chinese TV drama production, distribution and broadcast markets (including status quo, competitive patterns, comparison between listed companies, TV stations, network broadcasting, etc.)
- The market of introduced TV dramas by China (including policies, status quo, competitive patterns, etc.)
- Operating performance, revenue structure, gross margin, TV drama business, competitive advantages, development strategies and prospect of major Chinese TV drama producers (including Huace, Huayi Brothers, HaiRun, etc.)

In 2012, 612 TV dramas were launched in China, rising by 50 ones year on year; 19,659 episodes were issued, representing a year-on-year increase of 2,941 ones. Meanwhile, 506 TV dramas made in China (accounting for 82.68%) were published, up 37 ones year on year; 17,703 episodes were released, with a year-on-year growth of 18.48%. The length of each TV drama made in China ascended from 27.58 episodes in 2006 to 34.99 episodes in 2012 averagely.

In 2012, the transaction value of TV dramas made in China jumped by 44.74% year on year to RMB11 billion, of which RMB8 billion sourced from broadcast copyright trading and RMB3 billion from network copyright trading. In 2011-2012, the transaction value increased significantly mainly because of the growing number of higher-priced classic dramas.

Table Of Contents

China TV Drama Industry Report,2013-2016
1 Overview of China TV Drama Industry
1.1 Definition and Industry Chain
1.1.1 Definition
1.1.2 Industry Chain
1.2 Business Model
1.2.1 Production Mode
1.2.2 Sales Mode
1.3 Profit Model

2 Development Environments of China TV Drama Industry
2.1 Related Policies
2.1.1 Policies and Regulations
2.1.2 Regulatory System
2.2 TV and Number of Subscribers
2.2.1 Ownership of TV Sets
2.2.2 Number of Subscribers
2.3 TV Channels and Ratings
2.3.1 TV Channels
2.3.2 TV Ratings
2.4 TV Advertising Industry
2.5 Radio and Television Industry
2.6 Online Video Industry

3 Chinese TV Drama Market
3.1 Status Quo
3.1.1 TV Drama Broadcasting and Ratings
3.1.2 Enterprises
3.2 Supply and Demand
3.2.1 Production
3.2.2 Circulation
3.2.3 Broadcast Amount
3.3 Industry Revenue
3.3.1 Transaction Volume
3.3.2 Single Episode Price
3.4 Export
3.5 Prospect
3.5.1 Highest TV Drama Broadcast Proportion and Ratings
3.5.2 High Advertising Profits of TV Dramas
3.5.3 Fierce Competition between TV Stations
3.5.4 Demand in New Media Market Increases
3.5.5 Fusion of Telecommunications Network, TV and Radio Network and the Internet Raises TV Drama Broadcast Platforms
3.5.6 Huge Development Space of Overseas Markets

4 Chinese TV Drama Production and Distribution Market
4.1 Status Quo
4.2 Competition Pattern
4.2.1 Overall Market
4.2.2 Regional Competition
4.2.3 Competition between Enterprises
4.3 Comparison between Listed Companies
4.4 Dramas Made by Video Websites
4.4.1 Status Quo
4.4.2 Competition Pattern

5 Chinese TV Drama Broadcast Market
5.1 Status Quo
5.2 TV Station Broadcast
5.3 Network Broadcast
5.4 Competition Pattern
5.4.1 Competition between TV Stations
5.4.2 Competition between Video Websites

6 Market of Introduced TV Dramas by China
6.1 Policies
6.2 Status Quo
6.3 Competition between Introduced TV Dramas and China-made TV Dramas
6.4 Market Pattern

7 Major Chinese TV Drama Producers
7.1 Huace
7.1.1 Profile
7.1.2 Operating Performance
7.1.3 Revenue Structure
7.1.4 Gross Margin
7.1.5 TV Drama Business
7.1.6 Competitive Advantage
7.1.7 Development Strategy
7.1.8 Prospect
7.2 Huayi Brothers
7.2.1 Profile
7.2.2 Operating Performance
7.2.3 Revenue Structure
7.2.4 Gross Margin
7.2.5 TV Drama Business
7.2.6 Competitive Advantage
7.2.7 Development Strategy
7.2.8 Prospect
7.3 HaiRun
7.3.1 Profile
7.3.2 Operating Performance
7.3.3 TV Drama Business
7.3.4 Competitive Advantage
7.3.5 Development Strategy
7.4 Hualu Baina
7.4.1 Profile
7.4.2 Operating Performance
7.4.3 Revenue Structure
7.4.4 Gross Margin
7.4.5 TV Drama Business
7.4.6 Sales Mode
7.4.7 Competitive Advantage
7.4.8 Development Strategy
7.4.9 Prospect
7.5 New Culture
7.5.1 Profile
7.5.2 Operating Performance
7.5.3 Revenue Structure
7.5.4 Gross Margin
7.5.5 Top Five Suppliers and Clients
7.5.6 TV Drama Business
7.5.7 Competitive Advantage
7.5.8 Development Strategy
7.5.9 Prospect
7.6 Enlight Media
7.6.1 Profile
7.6.2 Operating Performance
7.6.3 Revenue Structure
7.6.4 Gross Margin
7.6.5 Prospect
7.7 CCTV
7.7.1 Profile
7.7.2 China Television Media Co., Ltd. (CTV)
7.7.2.1 Profile
7.7.2.2 Revenue
7.7.2.3 TV Drama Business
7.7.3 Chinese International Television Corporation (CITVC)
7.7.4 China Teleplay Production Center Co., Ltd. (CTPC)
7.8 Hunan Broadcasting System
7.8.1 Profile
7.8.2 Subsidiaries
7.8.3 Hunan TV and Broadcast Intermediary Co., Ltd.
7.8.3.1 Profile
7.8.3.2 Operating Performance
7.8.3.3 TV Drama Business

Companies Mentioned

Huace
Huayi Brothers
HaiRun
Hualu Baina
New Culture
Enlight Media
CCTV
China Television Media Co., Ltd. (CTV)
Chinese International Television Corporation (CITVC)
Hunan TV and Broadcast Intermediary Co., Ltd.
China Teleplay Production Center Co., Ltd. (CTPC)
Hunan TV and Broadcast Intermediary Co., Ltd.

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