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Cider/Perry in Turkey

  • June 2016
  • -
  • Euromonitor International
  • -
  • 30 pages

Cider/perry demonstrated low total volume growth of 1% in 2015, a major slowdown from the review period CAGR of 9%. The underperformance of the travel and tourism industry in Turkey towards the end of the review period was the main reason for the slower growth recorded in the category in 2015. Another significant reason for the slower volume growth registered in cider/perry in 2015 was the two excise tax increases levied on the entire alcoholic drinks market in 2015, first in January and then ag...

Euromonitor International’s Cider/Perry in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Cider/Perry market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Cider/Perry in Turkey
CIDER/PERRY IN TURKEY
Euromonitor International
June 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Cider/Perry: Total Volume 2010-2015
Table 2 Sales of Cider/Perry: Total Value 2010-2015
Table 3 Sales of Cider/Perry: % Total Volume Growth 2010-2015
Table 4 Sales of Cider/Perry: % Total Value Growth 2010-2015
Table 5 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2010-2015
Table 6 Sales of Cider/Perry by Off-trade vs On-trade: Value 2010-2015
Table 7 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 8 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2010-2015
Table 9 GBO Company Shares of Cider/Perry: % Total Volume 2011-2015
Table 10 NBO Company Shares of Cider/Perry: % Total Volume 2011-2015
Table 11 LBN Brand Shares of Cider/Perry: % Total Volume 2012-2015
Table 12 Production, Imports and Exports of Cider/Perry: Total Volume 2009-2014
Table 13 Imports of Cider/Perry by Country of Origin: Total Volume 2009-2014
Table 14 Imports of Cider/Perry by Country of Origin: Total Value 2009-2014
Table 15 Forecast Sales of Cider/Perry: Total Volume 2015-2020
Table 16 Forecast Sales of Cider/Perry: Total Value 2015-2020
Table 17 Forecast Sales of Cider/Perry: % Total Volume Growth 2015-2020
Table 18 Forecast Sales of Cider/Perry: % Total Value Growth 2015-2020
Kavaklidere Saraplari As in Alcoholic Drinks (turkey)
Strategic Direction
Key Facts
Summary 1 Kavaklidere Saraplari AS: Key Facts
Competitive Positioning
Summary 2 Kavaklidere Saraplari AS: Competitive Position 2015
Executive Summary
Alcoholic Drinks Demonstrated Total Volume Decline in 2015
Rising Excise Taxes and Underperformance of Tourism Industry Negatively Affect Sales
Efes Pilsen Remained To Be the Leader
Modern Grocery Retailers Continues To Steal Share From Traditional Grocery Retailers
Alcoholic Drinks Is Expected To Demonstrate Positive Total Volume Growth by 2020
Key Trends and Developments
Macroeconomic Deterioration Negatively Affects the Alcoholic Drinks Market
Rising Excise Taxes Represent A Major Obstacle To Positive Sales Growth in Alcoholic Drinks
Food/drink/tobacco Specialists Losing Share To the Modern Grocery Retailers
Key New Product Launches
Summary 3 Key New Product Developments 2015
Market Background
Legislation
Taxation and Duty Levies
Summary 4 Taxation and Duty Levies on Alcoholic Drinks 2015
Table 19 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories2015
Table 20 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
Table 21 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2015
Table 22 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015
Table 23 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2015
Table 24 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015
Table 25 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2015
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 26 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
Market Data
Table 27 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 28 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 29 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 30 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Table 31 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
Table 32 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
Table 33 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
Table 34 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
Table 35 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
Table 36 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
Table 37 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
Table 38 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 39 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 40 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 41 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Definitions
Published Data Comparisons
Sources
Summary 5 Research Sources












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