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Breakfast & Cereal

Summary

Table of Contents

  • Publication date: March 2012
Keywords : granola bar, breakfast cereal, Breakfast

This Packaged Facts report examines the $5.7 billion U.S. retail market for food bars, classified into two categories: cereal/granola bars and energy/nutrition bars. Food bars have been making noise in the marketplace recently, posting double-digit growth rates for successful product types. Reasons for this surge include a wave of new product launches, increased sophistication in marketing bars to different consumer sets, and conti...

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Breakfast And Cereal Industry in the United States : Latest Reports

Kellogg Co in Packaged Food (World)

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Breakfast And Cereal Industry in the United States : Latest Downloads

Breakfast Sector Brief

  • Industry report
  • May 2013
  • 8 pages

... Of 36 million; essentially flat to 2011. hot cereal saw increases as well, growing by one percent in dollars for sales of $16 million on unit activity of seven million; again flat to the previous year ...


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