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Global Housewraps Industry

  • July 2014
  • -
  • Global Industry Analysts
  • -
  • 89 pages

This report analyzes the North American market for Housewraps in US$ Million by the following Segments: Perforated Housewraps, and Non-Perforated Housewraps. The report provides separate comprehensive analytics for the US and Canada. Annual estimates and forecasts are provided for the period 2013 through 2020. Also, a seven-year historic analysis is provided for this market. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 39 companies including many key and niche players such as -

Alpha Pro Tech, Ltd.
CS Fabric International Corporation
Dow Building Solutions
Intertape Polymer Group
Owens Corning

Table Of Contents

Global Housewraps Industry



I. INTRODUCTION, METHODOLOGY and PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation and Reporting Level I-2
Quantitative Techniques and Analytics I-3
Product Definitions and Scope of Study I-3
Perforated Housewraps I-3
Non-Perforated Housewraps I-3


II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW II-1
A Quick Primer II-1
Market Traits II-2
Climatic Extremes Offer a Strong Business Case for Housewraps II-2
Impact of 2007-2009 Economic Recession in Retrospect II-3
Construction Activity Nosedives in the US between 2007-2009 II-3
Construction Industry in North America During 2007-2009
Economic Recession - Bitter Statistical Facts II-4
Table 1: Housing Starts in the United States (2006-2009):
Yearly Breakdown of Number of Housing Starts (In ‘000 Units)
(includes corresponding Graph/Chart) II-4

Table 2: Housing Starts in Canada (2007-2009): Yearly
Breakdown of Number of Housing Starts (in ‘000 Units)
(includes corresponding Graph/Chart) II-5

Table 3: Building Permits in the US (2007-2009) (In '000s)
(includes corresponding Graph/Chart) II-5
Market Remains Volatile in 2010 and 2011 II-5
North American Market for Housewraps Posts Healthy Recovery in
2012 II-6
Table 4: Housing Starts in the United States (2011and2012):
Yearly Breakdown of Number of Housing Starts (In ‘000 Units)
(includes corresponding Graph/Chart) II-7

Table 5: Housing Starts in Canada (2011-2012) (in ‘000 Units)
(includes corresponding Graph/Chart) II-7
Fading Fiscal Cliff Concerns in the US to Spruce Up the Market II-8
Table 6: US Revisions of Debt Ceiling Limit (In US$ Billion)
for the Years 2002-2014 II-8

Table 7: GDP Growth Rates in % (2012-2015) for United States
and Canada (includes corresponding Graph/Chart) II-9
Outlook II-9

2. TRENDS, GROWTH DRIVERS and ISSUES II-10
Focus on Energy Efficient Buildings Throws the Spotlight on
Housewraps II-10
IRC and IBC Code Offers Impetus to Growth II-10
Building Renovations and Remodeling - A Key Revenue Contributor II-11
Widespread Consumer Awareness: A Crucible for Success II-11
Making the Right Choice II-11
Housewraps Grow in Prominence as Air Barriers II-12
The Market Faces the Heat of Product Substitution II-12
Optimism Prevails Over Challenges Confronted II-12
Manufacturers Forced to Innovate II-13
Product Innovation Keeps Consumer Interests Sufficiently Kindled II-13
Drainable Housewraps - One of the Fastest Growing Housewraps
Type II-13
Innovations Leads to the Advent of Liquid Housewraps II-14
Housewraps with Coatings to Neutralize Surfactants II-14
Demand Drivers in a Capsule: A Recapitulation II-14

3. PRODUCT OVERVIEW II-15
Weather Resistive Barriers: An Indispensable Part of Modern
Architecture II-15
Housewraps Vs Building Papers: A Comparison II-15
Housewraps: A Definition II-16
Advantages of Housewraps II-16
Weather Resistance II-16
Moisture and Water Resistance II-17
Air Retarders II-18
UV Resistance II-18
Types of Housewraps II-19
Perforated Housewraps II-19
Non-Perforated Housewraps II-19
Right Wrap: Making the Right Choice II-19

4. RECENT INDUSTRY ACTIVITY II-20
Innovative Designs Signs a Contractual Agreement with Lindus
Construction II-20
Kimberly-Clark Rolls Out Revolutionary House Wrap II-20
Fortifiber® Unveils WeatherSmart® Commercial Housewrap II-20
DuPont Introduces Industry First Tyvek Thermawrap R5.0
Insulating Housewrap II-20
Shurtape Unveils HW 300 Housewrap Tape II-20
Benjamin Obdyke Unviels HydroGap® Drainable Housewrap II-20

5. FOCUS ON SELECT PLAYERS II-21
Alpha Pro Tech, Ltd. II-21
CS Fabric International Corporation II-21
Dow Building Solutions II-21
E. I. DuPont De Nemours And Company II-21
Intertape Polymer Group II-22
Owens Corning II-22
Pactiv Corporation II-22
Polymer Group, Inc. II-23
Raven Industries, Inc. II-23
Specialty Coating and Laminating, LLC II-23
The Fortifiber Building Systems Group II-23

6. MARKET PERSPECTIVE II-24
Table 8: North American Recent Past, Current and Future Analysis
for Housewraps by Country - US and Canadian Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2013 through 2020 (includes corresponding
Graph/Chart) II-24

Table 9: North American Historic Review for Housewraps by
Country - US and Canadian Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2006 through
2012 (includes corresponding Graph/Chart) II-25

Table 10: North American 15-Year Perspective for Housewraps by
Country - Percentage Breakdown of Dollar Sales for US and
Canadian Markets for Years 2006, 2014 and 2020 (includes
corresponding Graph/Chart) II-26

Table 11: North American Recent Past, Current and Future
Analysis for Perforated Housewraps by Country - US and
Canadian Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2013 through 2020 (includes
corresponding Graph/Chart) II-27

Table 12: North American Historic Review for Perforated
Housewraps by Country - US and Canadian Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2006 through 2012 (includes corresponding Graph/Chart) II-28

Table 13: North American 15-Year Perspective for Perforated
Housewraps by Country - Percentage Breakdown of Dollar Sales
for US and Canadian Markets for Years 2006, 2014 and 2020
(includes corresponding Graph/Chart) II-29

Table 14: North American Recent Past, Current and Future
Analysis for Non-Perforated Housewraps by Country - US and
Canadian Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2013 through 2020 (includes
corresponding Graph/Chart) II-30

Table 15: North American Historic Review for Non-Perforated
Housewraps by Country - US and Canadian Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2006 through 2012 (includes corresponding Graph/Chart) II-31

Table 16: North American 15-Year Perspective for
Non-Perforated Housewraps by Country - Percentage Breakdown of
Dollar Sales for US and Canadian Markets for Years 2006, 2014 and
2020 (includes corresponding Graph/Chart) II-32

7. THE UNITED STATES II-33
A.Market Analysis II-33
Outlook II-33
Market Overview II-33
Construction Market in the US: A Review II-33
Table 17: Residential Construction Sector in the US
(2011-2013): Number of Housing Starts by Type -
Single-Family Units and Multi-Family Units (in ‘000s)
(includes corresponding Graph/Chart) II-34

Table 18: Residential Construction Sector in the US
(2011-2013) Annual Growth in Building Permits in the US
(2011-2013) (In %) (includes corresponding Graph/Chart) II-34

Table 19: US Market for Housewraps (2013): Percentage
Market Share Breakdown of Distribution Channels - Building
Products Dealers, Hardware Stores and Lumber Yards, Home
Improvement Stores and Home Centers and Others (includes
corresponding Graph/Chart) II-35
B. Market Analysis II-36
Table 20: US Recent Past, Current and Future Analysis for
Housewraps by Product Segment - Perforated Housewrap and
Non-Perforated Housewrap Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2013 through
2020 (includes corresponding Graph/Chart) II-36

Table 21: US Historic Review for Housewraps by Product
Segment - Perforated Housewrap and Non-Perforated Housewrap
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2006 through 2012 (includes
corresponding Graph/Chart) II-37

Table 22: US 15-Year Perspective for Housewraps by Product
Segment - Percentage Breakdown of Dollar Sales for
Perforated Housewrap and Non-Perforated Housewrap Markets
for Years 2006, 2014 and 2020 (includes corresponding
Graph/Chart) II-38

8. CANADA II-39
A.Market Analysis II-39
Outlook II-39
Recovery in the Housing Market in Early 2014 to Spur Demand
for Housewraps II-39
B.Market Analytics II-40
Table 23: Canadian Recent Past, Current and Future Analysis
for Housewraps by Product Segment - Perforated Housewrap and
Non-Perforated Housewrap Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2013 through
2020 (includes corresponding Graph/Chart) II-40

Table 24: Canadian Historic Review for Housewraps by Product
Segment - Perforated Housewrap and Non-Perforated Housewrap
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2006 through 2012 (includes
corresponding Graph/Chart) II-41

Table 25: Canadian 15-Year Perspective for Housewraps by
Product Segment - Percentage Breakdown of Dollar Sales for
Perforated Housewrap and Non-Perforated Housewrap Markets
for Years 2006, 2014 and 2020 (includes corresponding
Graph/Chart) II-42


III. COMPETITIVE LANDSCAPE

Total Companies Profiled: 39 (including Divisions/Subsidiaries - 42)

The United States (31)
Canada (9)
Europe (1)
- Rest of Europe (1)
Asia-Pacific (Excluding Japan) (1)

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