1. Market Research
  2. > Hardware and Electronic Equipment
  3. > Consumer Electronics
  4. > Portable Devices Market Trends
  5. > Apple`s Product Strategy and Its implications for the New iPad Launch and Subsequent Industry Development

Apple's third-generation iPad, dubbed the new iPad, was officially hit the market on March 8 in Taiwan. Compared to the iPad 2, the new iPad advances in its technical specs including panel resolutions, camera lens, graphics performance and network communications technology as well as more Apple's software applications. With the improved technical specs, the new iPad, however, is still priced at under US$499. This report provides insight into the implications of Apple's high-resolution-display targeting strategy for the tablet industry as a whole.

Table Of Contents

Apple`s Product Strategy and Its implications for the New iPad Launch and Subsequent Industry Development
Table of Contents
1.Apple Sustains Its Product Strategy: Selling Better Quality Products at Similar Prices
2. Hardware-led Content Services Create Long-term Advantages
2.1 High Resolution Panels Increasing Barriers to Entry for Other Manufacturers
2.2 High Specs Hardware Designed for Application Differentiation
2.3 Possible Unification of Macs and iOS to Help Provide Consistent User Experiences
3.The Two-product Line Strategy Lower Barriers to Purchase for iPad Buyers
4. Conclusion
4.1 Apple Marches into Home Video Market with High Resolution iPad and iCloud Service
4.2 Apple's Possible Adoption of Multiple Product Strategy Expected to Help Enlarge Its Market Share

List of Topics
- The meanings of Apple's product strategy behind the new generation iPad launch
- Impact of Apple's product strategy on the tablet industry
- Product spec comparison of the Apple iPad 2 and new iPad
- Companies and organizations analyzed or mentioned in the report include: Amazon, Apple

View This Report »

Find all the market research you need - instantly, in one place.

+1.2 Million Research Documents & Statistics +200,000 Trusted Public Sources 350 Industries With Global Coverage

24/7 Customer Support

Talk to Louis

+1 718 618 4302

Purchase Reports From Reputable Market Research Publishers

Global USB Flash Drives Industry

Global USB Flash Drives Industry

  • $ 4 500
  • Industry report
  • March 2015
  • by Global Industry Analysts

This report analyzes the worldwide markets for USB Flash Drives in Thousand Units. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and ...

World Mobile Gaming Industry

World Mobile Gaming Industry

  • $ 4 950
  • Industry report
  • February 2015
  • by Global Industry Analysts

This report analyzes the worldwide markets for Mobile Gaming in US$ Million by the following Product Segments: Tablet, and Smartphone. The report provides separate comprehensive analytics for the US, Canada, ...

Key Trends Observed from Apple's New Products and Applications in 2014

Key Trends Observed from Apple's New Products and Applications in 2014

  • $ 600
  • Industry report
  • November 2014
  • by Market Intelligence & Consulting Institute

In 2014 Apple has released its iPhone 6, iPhone 6 Plus, iPad Air 2, iPad mini 3 and Apple Watch alongside with corresponding application services including Apple Pay. This report examines the changes in ...


ReportLinker is an award-winning market research solution that finds, filters and organizes the latest industry data so you get all the market research you need - quickly, in one place.