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This research report presents shipment volume and value forecast and recent quarter review of the Greater China notebook PC industry. The report includes shipment volume and value, ASP, manufacturer volume ranking, shipment by assembly level, shipment by price point, and product mix analysis. The content of this report is based on primary data obtained through interviews with notebook PC makers. The report finds that the Greater China notebook PC industry's shipment volume in the fourth quarter of 2014 topped around 37.6 million units, down 1.0% sequentially and 6% year-on-year. In anticipation of the peak seasonal demand in Europe and North America toward year-end, notebook PCs were shipped in advance to those regional markets in the third quarter of 2014. Hence, the industry's shipment volume declined in the fourth quarter of 2014 as the inventory level at distribution-end remained high and PC branded vendors were more conservative when placing orders. In the first quarter of 2015, the European and US markets are in the inventory clearance phase following the end of seasonal sales period. Coupled with the depreciation of Taiwanese dollars, Taiwanese PC brands tend to be more cautious about their overseas inventory management. As a result, it is predicted that the industry will see over 10% sequential decline in the first quarter of 2015.
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