The Greater China Notebook PC Industry, 1Q 2014

  • March 2014
  • -
  • Market Intelligence & Consulting Institute
  • -
  • 33 pages

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This research report presents shipment volume and value forecast and recent quarter review of the Greater China notebook PC industry. The report includes shipment volume and value, ASP, manufacturer volume ranking, shipment by assembly level, shipment by price point, and product mix analysis. The content of this report is based on primary data obtained through interviews with notebook PC makers. The report finds that the Greater China notebook PC industry's shipment volume in the fourth quarter of 2014 continued to grow at a steadily pace at 6% compared to the previous quarter. This is mainly ascribed to seasonal promotions in Europe and United States and the ahead-of-schedule commercial replacement demand resulted from the end of support for Windows XP in 2014. With smartphones and tablets continuing to divert consumer spending, shipment volume of the Greater China notebook PC industry is projected to see the deepest decline ever in the first quarter of 2014 and pick up steadily in the second quarter of 2014 and onwards. And as brand orders are to become increasingly concentrated, the combined share of Quanta and Compal, two leading notebook PC contract manufacturers, is anticipated to rise to nearly 60% in 2014.

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