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Apparel in the Czech Republic

  • July 2013
  • -
  • Euromonitor International
  • -
  • 106 pages

In 2012 Czech consumers struggled with further weakening purchasing power, which encouraged them to carefully manage their household budgets. Czechs were willing to reduce their spending on apparel, although they did not want to give up shopping for such products. They therefore opted for cheaper brands, often private label, and looked for opportunities to buy clothing at attractive discounts. The situation is not expected to improve fast, with a pessimistic GDP forecast for 2013 and an...

Euromonitor International's Apparel in Czech Republic report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Clothing, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Apparel market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Apparel in the Czech Republic
APPAREL IN THE CZECH REPUBLIC
Euromonitor International
July 2013

LIST OF CONTENTS AND TABLES

Executive Summary
Value for Money Becomes A Requirement in Apparel
No Noticeable New Entrants To the Apparel Market in 2012
Increasing Popularity of Discount Websites
New Ways of Attracting Customers
Apparel Future Performance Linked To the Speed of Economic Recovery
Key Trends and Developments
Pricing in Apparel
Internet Retailing Continues To Grow
Demographic Factors Remain Unfavourable for Apparel
Changes in Dress Code Affected by Lifestyles
Market Data
Table 1 Sales of Apparel by Category: Volume 2007-2012
Table 2 Sales of Apparel by Category: Value 2007-2012
Table 3 Sales of Apparel by Category: % Volume Growth 2007-2012
Table 4 Sales of Apparel by Category: % Value Growth 2007-2012
Table 5 Apparel Company Shares 2008-2012
Table 6 Apparel Brand Shares 2009-2012
Table 7 Sales of Apparel by Distribution Format: % Analysis 2007-2012
Table 8 Sales of Apparel by Category and Distribution Format: % Analysis 2012
Table 9 Forecast Sales of Apparel by Category: Volume 2012-2017
Table 10 Forecast Sales of Apparel by Category: Value 2012-2017
Table 11 Forecast Sales of Apparel by Category: % Volume Growth 2012-2017
Table 12 Forecast Sales of Apparel by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 1 Research Sources
Adidas Cr Sro in Apparel (czech Republic)
Strategic Direction
Key Facts
Summary 2 adidas CR sro: Key Facts
Summary 3 adidas CR sro: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 adidas CR sro: Competitive Position 2012
Internet Strategy
Bata As in Apparel (czech Republic)
Strategic Direction
Key Facts
Summary 5 Bata AS: Key Facts
Summary 6 Bata AS: Operational Indicators
Company Background
Chart 1 Bata AS: Bata in Prague
Production
Summary 7 Bata AS: Production Statistics 2012 )*
Competitive Positioning
Summary 8 Bata AS: Competitive Position 2012
Internet Strategy
Blazek Praha As in Apparel (czech Republic)
Strategic Direction
Key Facts
Summary 9 Blazek Praha AS: Key Facts
Summary 10 Blazek Praha AS: Operational Indicators
Company Background
Chart 2 Blazek Praha AS: Blazek in
Production
Competitive Positioning
Summary 11 Blazek Praha AS: Competitive Position 2012
Internet Strategy
Litex Air Sro in Apparel (czech Republic)
Strategic Direction
Key Facts
Summary 12 Litex Air sro: Key Facts
Summary 13 Litex Air sro: Operational Indicators
Company Background
Chart 3 Litex Air sro: Litex in Brno
Production
Competitive Positioning
Summary 14 Litex Air sro: Competitive Position 2012
Internet Strategy
Nike Retail BV in Apparel (czech Republic)
Strategic Direction
Key Facts
Summary 15 Nike Retail BV: Key Facts
Summary 16 Nike Retail BV: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 17 Nike Retail BV: Competitive Position 2012
Internet Strategy
Odevni Podnik As Prostejov in Apparel (czech Republic)
Strategic Direction
Key Facts
Summary 18 Odevni Podnik AS: Key Facts
Summary 19 Odevni Podnik AS: Operational Indicators
Company Background
Chart 4 Odevni Podnik AS: OP Prostejov in Brno
Production
Summary 20 Odevni Podnik AS: Production Statistics 2012)*
Competitive Positioning
Summary 21 OP Prostejov AS: Competitive Position 2012
Internet Strategy
Tesco Stores Cr As in Apparel (czech Republic)
Strategic Direction
Key Facts
Summary 22 Tesco Stores CR AS: Key Facts
Summary 23 Tesco Stores CR AS: Operational Indicators*
Company Background
Production
Competitive Positioning
Summary 24 Tesco Stores CR AS: Competitive Position 2012
Internet Strategy
Vesna As in Apparel (czech Republic)
Strategic Direction
Key Facts
Summary 25 Vesna AS: Key Facts
Summary 26 Vesna AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 27 Vesna AS: Competitive Position 2012
Internet Strategy
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 13 Sales of Childrenswear by Category: Volume 2007-2012
Table 14 Sales of Childrenswear by Category: Value 2007-2012
Table 15 Sales of Childrenswear by Category: % Volume Growth 2007-2012
Table 16 Sales of Childrenswear by Category: % Value Growth 2007-2012
Table 17 Childrenswear Company Shares 2008-2012
Table 18 Childrenswear Brand Shares 2009-2012
Table 19 Forecast Sales of Childrenswear by Category: Volume 2012-2017
Table 20 Forecast Sales of Childrenswear by Category: Value 2012-2017
Table 21 Forecast Sales of Childrenswear by Category: % Volume Growth 2012-2017
Table 22 Forecast Sales of Childrenswear by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 23 Sales of Clothing Accessories by Category: Volume 2007-2012
Table 24 Sales of Clothing Accessories by Category: Value 2007-2012
Table 25 Sales of Clothing Accessories by Category: % Volume Growth 2007-2012
Table 26 Sales of Clothing Accessories by Category: % Value Growth 2007-2012
Table 27 Clothing Accessories Company Shares 2008-2012
Table 28 Clothing Accessories Brand Shares 2009-2012
Table 29 Forecast Sales of Clothing Accessories by Category: Volume 2012-2017
Table 30 Forecast Sales of Clothing Accessories by Category: Value 2012-2017
Table 31 Forecast Sales of Clothing Accessories by Category: % Volume Growth 2012-2017
Table 32 Forecast Sales of Clothing Accessories by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 33 Sales of Men's Outerwear: Volume 2007-2012
Table 34 Sales of Men's Outerwear: Value 2007-2012
Table 35 Sales of Men's Outerwear: % Volume Growth 2007-2012
Table 36 Sales of Men's Outerwear: % Value Growth 2007-2012
Table 37 Men's Outerwear Company Shares 2008-2012
Table 38 Men's Outerwear Brand Shares 2009-2012
Table 39 Forecast Sales of Men's Outerwear: Volume 2012-2017
Table 40 Forecast Sales of Men's Outerwear: Value 2012-2017
Table 41 Forecast Sales of Men's Outerwear: % Volume Growth 2012-2017
Table 42 Forecast Sales of Men's Outerwear: % Value Growth 2012-2017
Table 43 Apparel Size Chart for Men: Zara
Table 44 Apparel Size Chart for Men: HandM
Table 45 Apparel Size Chart for Men: Marks and Spencer
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 46 Sales of Women's Outerwear: Volume 2007-2012
Table 47 Sales of Women's Outerwear: Value 2007-2012
Table 48 Sales of Women's Outerwear: % Volume Growth 2007-2012
Table 49 Sales of Women's Outerwear: % Value Growth 2007-2012
Table 50 Women's Outerwear Company Shares 2008-2012
Table 51 Women's Outerwear Brand Shares 2009-2012
Table 52 Forecast Sales of Women's Outerwear: Volume 2012-2017
Table 53 Forecast Sales of Women's Outerwear: Value 2012-2017
Table 54 Forecast Sales of Women's Outerwear: % Volume Growth 2012-2017
Table 55 Forecast Sales of Women's Outerwear: % Value Growth 2012-2017
Table 56 Apparel Size Chart for Women: Zara
Table 57 Apparel Size Chart for Women: HandM
Table 58 Apparel Size Chart for Women: Marks and Spencer
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Summary 28 Jeans by Price Platform 2012
Table 59 Sales of Jeans: Volume 2007-2012
Table 60 Sales of Jeans: Value 2007-2012
Table 61 Sales of Jeans: % Volume Growth 2007-2012
Table 62 Sales of Jeans: % Value Growth 2007-2012
Table 63 Sales of Men's Jeans: Volume 2007-2012
Table 64 Sales of Men's Jeans: Value 2007-2012
Table 65 Sales of Men's Jeans: % Volume Growth 2007-2012
Table 66 Sales of Men's Jeans: % Value Growth 2007-2012
Table 67 Sales of Women's Jeans: Volume 2007-2012
Table 68 Sales of Women's Jeans: Value 2007-2012
Table 69 Sales of Women's Jeans: % Volume Growth 2007-2012
Table 70 Sales of Women's Jeans: % Value Growth 2007-2012
Table 71 Jeans Company Shares 2008-2012
Table 72 Jeans Brand Shares 2009-2012
Table 73 Forecast Sales of Jeans: Volume 2012-2017
Table 74 Forecast Sales of Jeans: Value 2012-2017
Table 75 Forecast Sales of Jeans: % Volume Growth 2012-2017
Table 76 Forecast Sales of Jeans: % Value Growth 2012-2017
Table 77 Forecast Sales of Men's Jeans: Volume 2012-2017
Table 78 Forecast Sales of Men's Jeans: Value 2012-2017
Table 79 Forecast Sales of Men's Jeans: % Volume Growth 2012-2017
Table 80 Forecast Sales of Men's Jeans: % Value Growth 2012-2017
Table 81 Forecast Sales of Women's Jeans: Volume 2012-2017
Table 82 Forecast Sales of Women's Jeans: Value 2012-2017
Table 83 Forecast Sales of Women's Jeans: % Volume Growth 2012-2017
Table 84 Forecast Sales of Women's Jeans: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 85 Sales of Underwear, Nightwear and Swimwear by Category: Volume 2007-2012
Table 86 Sales of Underwear, Nightwear and Swimwear by Category: Value 2007-2012
Table 87 Sales of Underwear, Nightwear and Swimwear by Category: % Volume Growth 2007-2012
Table 88 Sales of Underwear, Nightwear and Swimwear by Category: % Value Growth 2007-2012
Table 89 Sales of Men's Underwear, Nightwear and Swimwear: Volume 2007-2012
Table 90 Sales of Men's Underwear, Nightwear and Swimwear: Value 2007-2012
Table 91 Sales of Men's Underwear, Nightwear and Swimwear: % Volume Growth 2007-2012
Table 92 Sales of Men's Underwear, Nightwear and Swimwear: % Value Growth 2007-2012
Table 93 Sales of Women's Underwear, Nightwear and Swimwear: Volume 2007-2012
Table 94 Sales of Women's Underwear, Nightwear and Swimwear: Value 2007-2012
Table 95 Sales of Women's Underwear, Nightwear and Swimwear: % Volume Growth 2007-2012
Table 96 Sales of Women's Underwear, Nightwear and Swimwear: % Value Growth 2007-2012
Table 97 Underwear, Nightwear and Swimwear Company Shares 2008-2012
Table 98 Underwear, Nightwear and Swimwear Brand Shares 2009-2012
Table 99 Forecast Sales of Underwear, Nightwear and Swimwear by Category: Volume 2012-2017
Table 100 Forecast Sales of Underwear, Nightwear and Swimwear by Category: Value 2012-2017
Table 101 Forecast Sales of Underwear, Nightwear and Swimwear by Category: % Volume Growth 2012-2017
Table 102 Forecast Sales of Underwear, Nightwear and Swimwear by Category: % Value Growth 2012-2017
Table 103 Forecast Sales of Men's Underwear, Nightwear and Swimwear: Volume 2012-2017
Table 104 Forecast Sales of Men's Underwear, Nightwear and Swimwear: Value 2012-2017
Table 105 Forecast Sales of Men's Underwear, Nightwear and Swimwear: % Volume Growth 2012-2017
Table 106 Forecast Sales of Men's Underwear, Nightwear and Swimwear: % Value Growth 2012-2017
Table 107 Forecast Sales of Women's Underwear, Nightwear and Swimwear: Volume 2012-2017
Table 108 Forecast Sales of Women's Underwear, Nightwear and Swimwear: Value 2012-2017
Table 109 Forecast Sales of Women's Underwear, Nightwear and Swimwear: % Volume Growth 2012-2017
Table 110 Forecast Sales of Women's Underwear, Nightwear and Swimwear: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 111 Sales of Hosiery by Category: Volume 2007-2012
Table 112 Sales of Hosiery by Category: Value 2007-2012
Table 113 Sales of Hosiery by Category: % Volume Growth 2007-2012
Table 114 Sales of Hosiery by Category: % Value Growth 2007-2012
Table 115 Hosiery Company Shares 2008-2012
Table 116 Hosiery Brand Shares 2009-2012
Table 117 Forecast Sales of Hosiery by Category: Volume 2012-2017
Table 118 Forecast Sales of Hosiery by Category: Value 2012-2017
Table 119 Forecast Sales of Hosiery by Category: % Volume Growth 2012-2017
Table 120 Forecast Sales of Hosiery by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 121 Sales of Footwear by Category: Volume 2007-2012
Table 122 Sales of Footwear by Category: Value 2007-2012
Table 123 Sales of Footwear by Category: % Volume Growth 2007-2012
Table 124 Sales of Footwear by Category: % Value Growth 2007-2012
Table 125 Footwear Company Shares 2008-2012
Table 126 Footwear Brand Shares 2009-2012
Table 127 Sales of Footwear by Distribution Format: % Analysis 2007-2012
Table 128 Forecast Sales of Footwear by Category: Volume 2012-2017
Table 129 Forecast Sales of Footwear by Category: Value 2012-2017
Table 130 Forecast Sales of Footwear by Category: % Volume Growth 2012-2017
Table 131 Forecast Sales of Footwear by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 132 Sales of Sportswear: Value 2007-2012
Table 133 Sales of Sportswear: % Value Growth 2007-2012
Table 134 Sportswear Company Shares 2008-2012
Table 135 Sportswear Brand Shares 2009-2012
Table 136 Sales of Sportswear by Distribution Format: % Analysis 2007-2012
Table 137 Forecast Sales of Sportswear: Value 2012-2017
Table 138 Forecast Sales of Sportswear: % Value Growth 2012-2017












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