Global Market Prospects for Beer Firms

  • April 2012
  • -
  • Euromonitor International

As beer volume growth is projection to continue to be driven by developing industries, industry players will need to focus on extending their geographic reach, whilst in sluggish mature industry s they have to look to maximise value. This global briefing analyses how industry player strategies are evolving and what are the opportunities for beer industry players in the future.

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Euromonitor International's global briefing offers an insight into to the size and shape of the Alcoholic Drinks industry in both the off-trade and the on-trade, it highlights buzz topics, emerging geographies, categories and trends as well as pressing market issues and white spaces. It identifies the leading industry players and brands by total volume, offers strategic analysis of key factors influencing the industry - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Projections illustrate how the industry is set to change and criteria for success.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: indsutry size (historic and projections ), market shares, brand shares and distribution channel figures .

Reasons to Buy This Report

* Gain in-depth understanding of the Alcoholic Drinks industry ;

* Identify areas of growth and understand key dynamics ;

* Get a full overview of the competitive landscape, the industry ’s major players and leading brands;

* Anticipate market change with 5 year forecasts .

Table Of Contents

Global Prospects for Beer Firms

April 2012
Introduction
Market Overview
Competitive Landscape
Growth Prospects
Corporate Responses and Opportunities
Conclusions

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