Mainstreaming is the word of the day in sports nutrition. As the popularity of products continues to grow among non-hardcore workout demographics, more mass retailers are offering assortments in an attempt to cash in on the fast-growing category. Sports nutrition is helping itself by increasing investment in advertising and certification. Programmes such as the National Sanitary Foundation’s NSF Certified for Sport are helping erase the common view of the category as consisting of dangerous or...
Euromonitor International's Sports Nutrition in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Non-Protein Products, Protein Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Sports Nutrition market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.