Unilever Group in Hot Drinks (World)

  • June 2014
  • -
  • Euromonitor International
  • -
  • 41 pages

Thanks to strong performances of tea in emerging markets, Unilever continues to be a driving force in hot drinks. However, as both developed and emerging countries move toward premiumisation, the company must start exploring both mass and premium opportunities.

Euromonitor International’s Unilever Group in Hot Drinks (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Hot Drinks industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Unilever Group in Hot Drinks (World)
Unilever Group in Hot Drinks (World)
Euromonitor International
June 2014
Scope of the Report
Strategic Evaluation
Competitive Positioning
Market Assessment
Tea Growth Opportunities
Brand Strategy
Operations
Recommendations

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