Unilever Group Market Analysis in Hot Drinks (World)

  • June 2014
  • -
  • Euromonitor International
  • -
  • 41 pages

The industry player is confident that it can grow its revenue by developing its core Lipton brand globally and exploring its white spaces. However, it could be a challenge to improve its position in the overall hot drinks industry without a major take over, as Nestlé has strong leadership in coffee, which is Unilever’s weak spot.

Euromonitor International’s Firms Profile offers detailed strategic analysis of the firm ’s business, examining its performance in the Hot Drinks market . The report examines market shares by region and segment, product developments, industry and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: indsutry size (historic and projections ), market shares, brand shares and distribution channel figures .

Reasons to Buy This Report

* Gain in-depth understanding of the Hot Drinks industry ;

* Identify areas of growth and understand key dynamics ;

* Get a full overview of the competitive landscape, the industry ’s major players and leading brands;

* Anticipate market change with 5 year forecasts .

Table Of Contents

Unilever Group in Hot Drinks (World)

April 2012
Scope of the Report
Strategic Evaluation
Competitive Positioning
Market Assessment
Tea Growth Opportunities
Coffee Growth Opportunities
Brand Strategy
Operations
Recommendations

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