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Unilever Group in Hot Drinks (World)

  • June 2015
  • -
  • Euromonitor International
  • -
  • 46 pages

Unilever’s hot drinks business is focused on tea, in which it continues to lead the global market comfortably. Present only in coffee in India, Unilever could consider exploring other opportunities in ASEAN. Expansion via T2 and Tea Fusion gave Unilever a new avenue to grow the premium category, despite challenges from companies like Teekanne and Starbucks. With the influx of healthy beverages, tea companies are looking to market premium tea concepts to attract consumers and drive value growth.

Euromonitor International’s Unilever Group in Hot Drinks (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Hot Drinks industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Unilever Group in Hot Drinks (World)
Unilever Group in Hot Drinks (World)
Euromonitor International
June 2015
Introduction
Strategic Evaluation
Competitive Positioning
Market Assessment
Tea Growth Opportunities
Tea Growth O pportunities
Brand Strategy
Operations
Recommendations

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