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Analysis of the Brazilian Total Telecommunications Services Market

  • October 2014
  • 70 pages
  • Frost & Sullivan
Report ID: 840215


Table of Contents

Revenue Growing Below Inflation Indicates a Consolidation Trend

Executive Summary

• In terms of revenue, the Brazilian telecommunications services market decreased % in 2013, reaching $ billion.
• In terms of lines in service (LIS), the Brazilian telecommunications services market grew % in 2013, reaching million.
• The factors positively affecting this market are the pay TV service operations and fixed broadband, growing high above the overall market, due to the low penetration rate.
• Pay TV growth was concentrated on satellite television. América Móvil and DIRECTV Inc. (SKY) had the highest net additions; Oi and GVT also grew considerably in 2013.
• Other factors for growth are the intensifying competition, service bundles, implementation of 4G (LTE) mobile networks, and the expansion of 3G networks.
• However, new regulations for fixed telephony, high tax burden for telecom services, and spectrum limitation for mobile broadband are restraints for the market growth.
• The competitive structure of the market is consolidated into major groups: Telefónica S.A.; América Móvil; Oi S.A.; TIM Participações S.A. (TIM); SKY, and GVT.
• The 3 largest groups—Telefonica, América Móvil, and Oi S.A—have a strong presence in all residential, small and medium business (SMB), and corporate segments.
• However, most of Telefonica’s growth came from its mobile operations, whereas most of América Móvil’s growth came from its residential operations.
• Oi, in contrast, until August 2013 had a strategy to grow revenues in both areas in an effort to increase higher-value customers in Pay TV services and postpaid mobile services.
• This strategy was revised after September 2013, and Oi’s focus shifted to the prepaid mobile services and pay TV growth was reduced until year-end due to changes in the
satellite infrastructure provider, and restriction of sales to its current subscriber base.
• In 2012, TIM became a competitor in the fixed broadband market, leveraged by the new fiber network in São Paulo and Rio de Janeiro, ending 2013 with subscribers.
• Another competitor that recently entered the broadband market is SKY, which increased its subscriber to in 2013.

CEO’s Perspective

Industry consolidation is likely to continue in Brazil due to fierce competition and decreasing margins.
Technological cycles are increasingly shorter. 3G+, 4G, FTTH, and Wi-Fi are leading to rational CAPEX decisions.
Pay TV is the service driving most of the revenue growth in the market, and this is likely to continue in next years.
Besides cable and DSL, alternatives for broadband coverage, such as LTE and Ka band, will also drive growth.
A tougher regulatory environment is expected, both in terms of tariff cost regulation and quality of service.

Key Questions This Study Will Answer

Is the market growing, how long will it continue to grow, and at what rate?
Which telecommunications services present the highest growth opportunities from 2014 to 2019?
What are the trends in the market, regarding technology, competition, consumer demands, and the economy?
What are the most important regulatory issues affecting telecommunications services in Brazil?
What are the main industry challenges that operators will face until 2019?
How are revenue and LIS divided among the residential, SMB, and corporate segments?
How are the residential, SMB, and corporate segments performing?

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