Going natural: Firms are altering product lines to adapt to consumers' preference for a natural style

African-American Hair Product Manufacturing

Going natural

Products in the African-American Hair Product Manufacturing market include various shampoos, conditioners and relaxers industry ed and created specifically for African-Americans. Because these basic personal care items are essential, the recession only briefly hindered the market 's growth. As companies continue to adapt to changing consumer preferences – which include a shift toward organic ingredients and natural hairstyles bereft of chemical treatments – market size will continue to climb.

This market makes hair products that are specifically created to treat, maintain and style African-American hair. Market products include shampoo and conditioner, styling products, moisturizing products and hair dye.

This report covers the scope, size, disposition and growth of the market including the key sensitivities and success factors. The report also provides a 5 year market forecasts and growth ratio (CAGR). The last part of the report includes data and information related to the competitive landscape. Key industry players are profiled along with a market share analysis. .

Table Of Contents

TABLE OF CONTENTS

ABOUT THIS INDUSTRY
Industry Definition
Main Activities
Similar Market
Additional Resources

INDUSTRY AT A GLANCE

8. INDUSTRY PERFORMANCE
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

PRODUCTS and MARKETS
Supply Chain
Products and Services
Market Dynamics
Major Industries
International Trade
Business Locations

COMPETITIVE LANDSCAPE
Market Share Concentration
Key Success Factors
Cost Analysis Benchmarks
Competitive Landscape
Barriers to Entry
Industry Globalization

MAJOR COMPANIES

OPERATING CONDITIONS
Capital Intensity
Technology and Systems
Revenue Volatility
Regulation and Policy
Industry Support

2. KEY MARKET DATA
Industry Data
Annual Change
Key Ratios

JARGON and GLOSSARY

MAJOR COMPANIES

Unilever

L'Oreal USA, Inc.

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