Business Travel Accommodation Trends in 2012: Survey Brief

  • April 2012
  • -
  • World Market Intelligence Ltd
  • -
  • 30 pages

Synopsis

• The report is based on primary survey research of more than 2,000 industry professionals who travelled at least once over a three month period. The research was conducted by WMI using its premium consumer panels.
• This report provides the reader with a definitive analysis of the outlook for the business travel sector and explores how opportunities and demand are set to change in 2012.
• This report forecasts details trends in business travel.

Summary

Business Travel Accommodation Trends in 2012: Survey Brief' is the result of an extensive multi-industry survey drawn from WMI's exclusive panel of global business travelers. The report also benchmarks the types of hotels business travelers choose and identifies preferred modes of hotel selection. Survey results have been presented and analyzed based on travel frequency, age, gender and company turnover.

Scope

The report grants access to the opinions and strategies of corporate executives and employees and examines their intentions related to the popular hotel types, finest destinations and preferred modes of hotel selection.


Reasons to buy

• Identify popular hotel types, preferred modes of hotel selection for research to allocate marketing resources for better return on investment.

Table Of Contents

1 Introduction
1.1 What Is This Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Survey Respondents
2 Trends in Business Travel
2.1 Expected Hotel Types
2.1.1 Expected hotel types - analysis by travel frequency
2.1.2 Expected hotel type - analysis by gender
2.1.3 Popular hotel types - analysis by age
2.1.4 Popular hotel types - analysis by company turnover
2.2 Finest Hotel Destinations
2.2.1 Finest hotel destinations - analysis by travel frequency
2.2.2 Finest hotel destinations - analysis by company turnover
2.3 Preferred Methods of Hotel Selection
2.3.1 Preferred methods of hotel selection - analysis by travel frequency
2.3.2 Preferred methods of hotel selection - analysis by age
2.3.3 Preferred methods of hotel selection - analysis by company turnover
3 Appendix
3.1 Methodology
3.2 Contact Us
3.3 About World Market Intelligence
3.4 Disclaimer


List of Tables

Table 1: Total Global Hotel Industry Business Traveler's Survey Respondents by Industry Type (%)
Table 2: Respondents: Travel Frequency in 2011(%)
Table 3: Respondents: Gender (%), 2011
Table 4: Respondents: Age (%), 2011
Table 5: Respondents: Occupational Group (%), 2011
Table 6: Respondents: Company Turnover (%), 2011
Table 7: Expected Hotel Types: All Respondents (%), 2012
Table 8: Expected Hotel Types by Travel Frequency (%), 2012
Table 9: Expected Hotel Types by Gender (%), 2012
Table 10: Expected Hotel Types by Age (%), 2012
Table 11: Expected Hotel Types by Company Turnover (%), 2012
Table 12: Finest Hotel Destinations: All Respondents (%), 2012
Table 13: Finest Hotel Destinations by Travel Frequency (%), 2012
Table 14: Finest Hotel Destinations by Company Turnover (%)
Table 15: Preferred Methods of Hotel Selection: All Respondents (%), 2011-2012
Table 16: Preferred Methods of Hotel Selection by Travel Frequency (%), 2011-2012
Table 17: Preferred Methods of Hotel Selection by Age (%), 2011-2012
Table 18: Preferred Methods of Hotel Selection by Company Turnover (%), 2011-2012


List of Figures

Figure 1: Expected Hotel Types: All Respondents (%), 2012
Figure 2: Expected Hotel Types by Travel Frequency (%), 2012
Figure 3: Popular Hotel Types by Gender (%), 2012
Figure 4: Expected Hotel Types by Age (%), 2012
Figure 5: Expected Hotel Types by Company Turnover (%), 2012
Figure 6: Finest Hotel Destinations: All Respondents (%), 2012
Figure 7: Finest Hotel Destinations by Travel Frequency (%), 2012
Figure 8: Finest Hotel Destinations by Company Turnover (%)
Figure 9: Preferred Methods of Hotel Selection: All Respondents (%), 2011-2012
Figure 10: Preferred Methods of Hotel Selection by Travel Frequency (%), 2011-2012
Figure 11: Preferred Methods of Hotel Selection by Age (%), 2011-2012
Figure 12: Preferred Methods of Hotel Selection by Company Turnover (%), 2011-2012

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