Consumer Trends Industry: SMART Packaging Innovation: The impact on food safety and waste

• Publication date: March 2012

As the issue of food waste becomes a bigger political issue, SMART packaging, including active and intelligent packaging will unquestionably play a larger role in its reduction. This future-focused market research report looks at where the issue of SMART packaging and food waste is heading, and the implications for those in the packaging arena.Enhance credibility...

As the issue of food waste becomes a bigger political issue, SMART packaging, including active and intelligent packaging will unquestionably play a larger role in its reduction. This future-focused market research report looks at where the issue of SMART packaging and food waste is heading, and the implications for those in the packaging arena.Enhance credibility during sales pitches with a focused and wide ranging analysis delivering clear insights and good perspectives on a complex subjectStimulate ideation and invigorate brands identifying how SMART packaging can tap into underlying consumers trends to reduce food wasteEnhance your industry positioning and concept development efforts and reduce risk for product pipelne and increase the chances of successWith food prices rising there is a growing consumer need for packaging to keep food in good condition for longer.SMART, active and intelligent packaging has however to date, been focused on retailer-benefits, namely: spoilage reduction and extending shelf-life.In the future expect it to be more consumer focused: delivering enhanced freshness and better information to elevate product quality for consumers.What is SMART packaging and how is it defined?What are the key consumer trends that are driving SMART packaging in food waste reduction?What is the future of SMART packaging technology?How viable an option is SMART metering of food usage though networked home appliances?

Consumer Trends Industry