The EU estimates that just over 40% of all food waste is generated by households or consumers. This market research report examines how elements of food packaging can be optimized to reduce consumer waste, ranging from branding, on pack storage instructions/messages, and the pack design itself.Achieve packaging differentiation by identifying how food packagers are tapping into underlying consumers trends to reduce food wasteStimulate ideation and invigorate brands by learning from best practice examples from fresh produceEnhance your industry positioning and concept development efforts and reduce risk for product pipelne According to Datamonitor research, approximately one in four consumers in Europe claim they regularly throw food waste away because it has past its use by date. Consumers need better education into use by dates.Freshness is a key determinant of consumer purchase behavior and is the key factor consumers are looking for from their food packaging. This market research report examines how product freshness can be enhanced and better communicated to consumers through packaging.What are the key consumer drivers of food waste?Which consumer group is wasting food?Which is a bigger concern for consumers food waste or packaging waste?What is the optimal balance between reducing food waste and reducing packaging waste?What packaging strategies can be implemented to reduce food waste?

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