Beverage Industry: Resource Scarcity: Consumer and Innovation Trends

• Publication date: April 2012

Population growth, the grow ing consumption power of the developing world, and scarcity of natural resources, combine to intensify pressure on critical resources such as water, energy (notably fossil fuels), and land. Market will play a central role in enabling consumers to reduce environmental footprints by developing products that meet their core needs, but also conserve resources....

Population growth, the grow ing consumption power of the developing world, and scarcity of natural resources, combine to intensify pressure on critical resources such as water, energy (notably fossil fuels), and land. Market will play a central role in enabling consumers to reduce environmental footprints by developing products that meet their core needs, but also conserve resources.Pinpoint the best industry ing and innovation 'platforms' that can be employed to entice new product trial. See how they relate to 'on-trend' examplesAccess a unique blend of consumer and innovation insight to understand consumer attitudes to resource scarcity and what this means for the futureTrend overview and segment specific analysis covering food, non-alcoholic drinks, alcoholic drinks, personal care, household care, packaging and retailDespite the issue of resource scarcity, consumers continue to be wasteful. Just under a third of consumers say that they regularly have to throw away food and drinks that have gone past their use-by date.Packaging is the most visible way which consumers judge attitudes. 48 percent of consumers believe food and drinks come in too much packaging. Most consumers know nothing of firms ’ resourcefulness in the supply chain but packaging is visible and therefore often on what judgements are made.A water shortage is already posing a significant challenge to agriculture. Two thirds of the world’s agricultural output are from countries experiencing drought. Going forward, finding ways to address this will be crucial.How do consumer view resource scarcity? How does the market view resource scarcity?How does the issue of resource scarcity differ by segment ?How important are sustainable issues to consumers? Where does it rank overall?What are the most innovative solutions to resource scarcity? How are brands tailoring products and industry ing?What are the future implications of resource scarcity?

Beverage Industry

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Companies mentioned
General Mills, Inc.