The Eastern European Tire Industry from 2011 to 2015

• Publication date: April 2012

All of the Eastern European countries within this section witnessed large levels of pre-recessionary Gross Domestic Product output and will continue to demonstrate consistent growth. Eastern Europe is renowned for its harsh winters, and the usage of winter tires is compulsory in most countries in the region, with Poland, Slovakia, and Hungary being notable exceptions...

All of the Eastern European countries within this section witnessed large levels of pre-recessionary Gross Domestic Product output and will continue to demonstrate consistent growth. Eastern Europe is renowned for its harsh winters, and the usage of winter tires is compulsory in most countries in the region, with Poland, Slovakia, and Hungary being notable exceptionsAchieve revenue growth by understanding the projection sales performance of tires by country and adjusting business development plans accordingly.Uncover new distribution opportunities for your products by identifying which types of retailers are most successful in each country and why.Improve your product mix and hence sales by gaining insight into what types of tire, winter or summer, are proving popular, by country and region.Decide which developing technologies will enhance your forward strategy by understanding the hot topics of today’s tire market .Develop new strategies to counteract the influx of budget tires into Europe by understanding where they are most popular and why.The varying economic natures of Eastern Europe make this area a potentially large investment opportunity for manufacturers. That said, the number of tires sold in countries such as Bulgaria and Romania continue to fall as consumers tend to seek out the cheapest possible tires.Motorists tend to buy tires from specialists in Eastern Europe, as there is a distinct lack of awareness of the benefits of better quality tires. This gap in the industry could provide an ideal opportunity for mid-range manufacturersThe vehicle parc in this area has been steadily increasing in recent years, meaning that demand for tires will continue to rise.What events will have the largest impact on the European tire market by 2015 and why?Which countries have the highest penetration by winter tires and how was this achieved?Which countries are most susceptible to the black industry for tires?What are the consumer behaviors regarding retailer and tire brand selection, in the European tire industry, by country?What are the industry shares of the key supply chain for tires, by country?

Global Tire Industry

OVERVIEW
•Introduction
•Summary
- Concluding Statement
MARKET SIZE
•Czech Republic
- Volume
- Value
- Industry Share
- Consumer Behaviors
•Slovakia
- Volume
- Value
- Industry Share
- Consumer Behaviors
•Poland
- Volume
- Value
- Industry Share
- Consumer Behaviors
•Hungary
- Volume
- Value
- Industry Share
- Consumer Behaviors
•Bulgaria
- Volume
- Value
- Industry Share
- Consumer Behaviors
•Ukraine
- Volume
- Value
- Industry Share
•Romania
- Volume
- Value
- Industry Share
- Consumer Behaviors
MARKET FORECAST
•Czech Republic
- Volume
- Value
- Industry Share
- Consumer Behaviors
•Slovakia
- Volume
- Value
- Industry Share
- Consumer Behaviors
•Poland
- Volume
- Value
- Industry Share
•Hungary
- Volume
- Value
- Industry Share
- Consumer Behaviors
•Bulgaria
- Volume
- Value
- Industry Share
- Consumer Behaviors
•Ukraine
- Volume
- Value
- Industry Share
•Romania
- Volume
- Value
- Industry Share
- Consumer Behaviors
APPENDIX
•Definitions
•Methodology
•Further reading
•Ask the analyst
•Datamonitor's Global Automotive Proposition
- Component Insight reports
- Channel Insight reports
- Strategic Insight reports
- Consumer Insight reports
- Databases
•Disclaimer

TABLES
•Table: Gross Domestic Product Growth
•Table: Industry Growth
•Table: Industry Volume ('000s)
•Table: Industry Value (€m)
•Table: Distribution Channels 2011
•Table: Czech Republic Snapshot
•Table: Distribution Channel Volume and Value 2011
•Table: Slovakia Snapshot
•Table: Industry Share by Distribution Channel in Slovakia, 2011
•Table: Poland Snapshot
•Table: Distribution Channel Volume and Value 2011
•Table: Hungary Snapshot
•Table: Distribution Volume and Value 2011
•Table: Hungary Industry for Tires by Type 2011
•Table: Bulgaria Snapshot
•Table: Industry Share by Distribution Channel in Bulgaria, 2011
•Table: Ukraine Snapshot
•Table: Industry Share by Distribution Channel in Ukraine, 2011
•Table: Romania Snapshot
•Table: Industry Share by Distribution Channel in Romania, 2011
•Table: Czech Snapshot
•Table: Industry Share by Distribution Channel in the Czech Republic, 2015
•Table: Slovakia Snapshot
•Table: Industry Share by Distribution Channel in Slovakia, 2015
•Table: Poland Snapshot
•Table: Industry Share by Distribution Channel in Poland, 2015
•Table: Hungary Snapshot
•Table: Industry Share by Distribution Channel in Hungary, 2015
•Table: Bulgaria Snapshot
•Table: Industry Share by Distribution Channel in Bulgaria, 2015
•Table: Ukraine Snapshot
•Table: Industry Share by Distribution Channel in Ukraine, 2015
•Table: Romania Snapshot
•Table: Industry Share by Distribution Channel in Romania, 2015

FIGURES
•Figure: Gross Domestic Product Growth (%) and Tire Industry Volume in the Czech Republic 2005–11
•Figure: Tire Industry Value in the Czech Republic 2007–11
•Figure: Tire Distribution Channels in the Czech Republic 2011
•Figure: Tire Spend per Car 2007–10
•Figure: Average Tire Price per Car 2007–11
•Figure: Rubber Prices Versus Czech Industry Value
•Figure: Gross Domestic Product Growth (%) and Tire Industry Volume in Slovakia 2005–11
•Figure: Tire Industry Value in Slovakia 2007–11
•Figure: Tire Distribution Channels in Slovakia in 2011
•Figure: Spend per Car 2007 and 2009
•Figure: Average Tire Price per Car 2007–11
•Figure: Rubber Prices Versus Slovakia Industry Value
•Figure: Gross Domestic Product Growth and Tire Industry Volume in Poland 2005–11
•Figure: Poland Tire Industry Value 2007–11
•Figure: Rubber Prices Versus Poland Industry Value
•Figure: Tire Distribution Channels in Poland 2011
•Figure: Tire Spend per Car 2007–10
•Figure: Gross Domestic Product Growth and Tire Industry Volume in Hungary 2007–11
•Figure: Tire Industry Value in Hungary 2007–11
•Figure: Tire Distribution Channels in Hungary 2011
•Figure: Tire Spend per Car 2007–10
•Figure: Average Tire Price per Car 2007–11
•Figure: Rubber Prices Versus Hungary Industry Value
•Figure: Gross Domestic Product Growth (%) and Tire Industry Volume in Bulgaria 2005–11
•Figure: Tire Industry Value in Bulgaria 2007–11
•Figure: Tire Distribution Channels in Bulgaria in 2011
•Figure: Average Tire Price per Car 2007–11
•Figure: Rubber Prices Versus Bulgaria Industry Value
•Figure: Gross Domestic Product Growth (%) and Tire Industry Volume in Ukraine 2005–11
•Figure: Ukraine Tire Industry Value 2007–11
•Figure: Tire Distribution Channels in Ukraine in 2011
•Figure: Gross Domestic Product Growth (%) and Tire Industry Volume in Romania 2005–11
•Figure: Tire Industry Value in Romania 2007–11
•Figure: Tire Distribution Channels in Romania in 2011
•Figure: Average Tire Price per Car 2007–11
•Figure: Rubber Prices Versus Romania Industry Value
•Figure: Gross Domestic Product Growth (%) and Tire Industry Volume in the Czech Republic 2012–15
•Figure: Tire Industry Value in the Czech Republic 2012–15
•Figure: Average Tire Price per Car 2012–15
•Figure: Gross Domestic Product Growth (%) and Tire Industry Volume in Slovakia 2012–15
•Figure: Tire Industry Value in Slovakia 2012–15
•Figure: Average Tire Price per Car 2012–15
•Figure: Gross Domestic Product Growth (%) and Tire Industry Volume in Poland 2012–15
•Figure: Poland Tire Industry Value 2012–15
•Figure: Tire Distribution Channels in Poland 2015
•Figure: Gross Domestic Product Growth (%) and Tire Industry Volume in Hungary 2012–15
•Figure: Tire Industry Value in Hungary 2012–15
•Figure: Average Tire Price per Car 2012–15
•Figure: Gross Domestic Product Growth (%) and Tire Industry Volume in Bulgaria 2012–15
•Figure: Tire Industry Value in Bulgaria 2012–15
•Figure: Average Tire Price per Car 2012–15
•Figure: Gross Domestic Product Growth (%) and Tire Industry Volume in Ukraine, 2012–15
•Figure: Ukraine Tire Industry Value 2012–15
•Figure: Tire Distribution Channels in Ukraine 2015
•Figure: Gross Domestic Product Growth (%) and Tire Industry Volume in Romania 2012–15
•Figure: Tire Industry Value in Romania 2012–15
•Figure: Average Tire Price per Car 2012–15

Companies mentioned
CMS Energy Corporation, Hutchison 3G UK Limited, Schindler Holding Ltd.