The Western European Tire Industry from 2011 to 2015

• Publication date: April 2012

The economic situation has had an impact on the tire industry in Western Europe, with tire sales dropping during the tough economic climate of 2009. There is the potential for a rise in the value of the Western European tire industry by manufacturers and retailers as well as premium and mid-range tires.Achieve revenue growth by understanding the projection sales ...

The economic situation has had an impact on the tire industry in Western Europe, with tire sales dropping during the tough economic climate of 2009. There is the potential for a rise in the value of the Western European tire industry by manufacturers and retailers as well as premium and mid-range tires.Achieve revenue growth by understanding the projection sales performance of tires by country and adjusting business development plans accordingly.Uncover new distribution opportunities for your products by identifying which types of retailers are most successful in each country and why.Improve your product mix and hence sales by gaining insight into what types of tire, winter or summer, are proving popular, by country and region.Decide which developing technologies will enhance your forward strategy by understanding the hot topics of today’s tire market .Develop new strategies to counteract the influx of budget tires into Europe by understanding where they are most popular and why.New tire labeling legislation, due to be introduced in November 2012, will have a profound effect on the European tire industry as it speaks to the core concerns of consumers: cost, quality, and safety.Tire specialists are the preferred distribution outlet in all Western European countries and this is not expected to change by 2015. In each country over 50% of sales are made through these channels, except in Switzerland, which recorded 46% of sales in 2011.Winter tire opportunities had been explored in the Alpine regions of Switzerland and Austria and so sales of winter tires were not able to maintain the tire industry s in these countries throughout the recession. Volume fell by 14% and 12% respectively. In the Netherlands and Belgium, the recovery was more rapid as these sales buoyed the industry .What events will have the largest impact on the European tire market by 2015 and why?Which countries have the highest penetration by winter tires and how was this achieved?What is the average annual spend by consumers on tires, by country?What are the consumer behaviors regarding retailer and tire brand selection in the European tire industry, by country?What are the industry shares of the key supply chain for tires, by country?

Tire Industry in Austria

OVERVIEW
•Introduction
•Summary
MARKET SIZE
•Austria
- Volume
- Value
- Industry Share
- Consumer Behaviors
•Switzerland
- Volume
- Value
- Industry Share
- Consumer Behaviors
•Netherlands
- Volume
- Value
- Industry Share
- Consumer Behaviors
•Belgium
- Volume
- Value
- Industry Share
- Consumer Behaviors
MARKET FORECAST
•Austria
- Volume
- Value
- Industry Share
•Switzerland
- Volume
- Value
- Industry Share
•Netherlands
- Volume
- Value
- Industry Share
- Consumer Behaviors
•Belgium
- Volume
- Value
- Industry Share
- Consumer Behaviors
APPENDIX
•Definitions
•Methodology
•Further reading
•Ask the analyst
•Datamonitor's Global Automotive Proposition
- Component Insight reports
- Channel Insight reports
- Strategic Insight reports
- Consumer Insight reports
- Databases
•Disclaimer

TABLES
•Table: Western EUR pe breakdown
•Table: Austria Snapshot
•Table: Distribution Channel Volume and Value 2011
•Table: Switzerland Snapshot
•Table: Distribution Channel Volume and Value 2011
•Table: Netherlands Snapshot
•Table: Distribution Channel Volume and value 2011
•Table: Netherlands Industry for Tires by Type 2011
•Table: Belgium Snapshot
•Table: Distribution Channel Volume and Value
•Table: Belgium Industry for Tires, by Type, 2011
•Table: Austria Snapshot
•Table: Industry Share by Distribution Channel in Austria, 2015
•Table: Switzerland Snapshot
•Table: Industry Share by Distribution Channel in Switzerland, 2015
•Table: Netherlands Snapshot
•Table: Industry Share by Distribution Channel in the Netherlands, 2015
•Table: Belgium Snapshot
•Table: Industry Share by Distribution Channel in Belgium, 2011

FIGURES
•Figure: Rubber Prices Versus Austria Industry Value
•Figure: Austria Gross Domestic Product and Tire Industry Volume Austria 2005–11
•Figure: Rubber Prices Versus Austria Industry Value
•Figure: Tire Distribution Channels in Austria 2011
•Figure: Spend per Car 2007–10
•Figure: Gross Domestic Product Growth and Tire Industry Volume in Switzerland 2005–11
•Figure: Rubber Prices Versus Switzerland Industry Value
•Figure: Tire Distribution Channels in Switzerland 2011
•Figure: Spend per Car 2007–11
•Figure: Gross Domestic Product Growth and Tire Industry Volume in Netherlands 2007–11
•Figure: Tire Industry Value Netherlands 2007–11
•Figure: Tire Spend per Car in the Netherlands 2007–11
•Figure: Price per Tire in the Netherlands 2007–11
•Figure: Rubber Prices Versus Netherlands Industry Value
•Figure: Tire Distribution Channels in the Netherlands 2011
•Figure: Gross Domestic Product Growth and Tire Industry Volume in Belgium 2007–11
•Figure: Tire Industry Value in Belgium 2007–11
•Figure: Spend per Car in Belgium 2007–09
•Figure: Price per Tire in Belgium 2007–11
•Figure: Rubber Prices Versus Belgium Industry Value
•Figure: Tire Distribution Channels in Belgium 2011
•Figure: Gross Domestic Product Growth (%) and Tire Industry Volume in Austria 2012–15
•Figure: Tire Industry Value 2012–15
•Figure: Tire Distribution Channels in Austria 2015
•Figure: Gross Domestic Product Growth (%) and Tire Industry Volume in Switzerland 2012–15
•Figure: Tire Industry Value 2012–15
•Figure: Tire Distribution Channels in Switzerland 2015
•Figure: Gross Domestic Product Growth (%) and Tire Industry Volume in the Netherlands 2012–15
•Figure: Tire Industry Value in the Netherlands 2012–15
•Figure: Price per Tire in the Netherlands 2012–15
•Figure: Tire Distribution Channels in the Netherlands 2015
•Figure: Gross Domestic Product Growth (%) and Tire Industry Volume in Belgium 2012–15
•Figure: Tire Industry Value in Belgium 2012–15
•Figure: Tire Industry Value in Belgium 2012–15

Companies mentioned
CMS Energy Corporation, Hutchison 3G UK Limited