Channel Metrics: Consumer Distribution Trends in UK Health / Hospital Cash Plans is the most detailed and up-to-date guide to distribution trends in health and hospital cash plans in the UK available on a published basis. It analyses: how consumers acquire this product - e.g. online, telephone, post or in person; from whom they acquire it - e.g. direct from the provider, through financial advisers or affinity schemes; and how often they acquire it - i.e. how many consumers acquired it in 2011, either for the first time or by switching provider instead of renewing or carrying on with an existing product. Findings from this survey, which represents trends in 2011, are compared with those from 2005, 2007 and 2009 to show trends over time.

Generic and specific distribution channels covered by this Channel Metrics briefing are as follows:

Direct sales

Aggregators and financial advisers

Not-for-profit affinity groups
of which
Charities
Educational institutions
Professional or trade associations
Sports organisations
Trade unions

Financial partners
of which
Banks or building societies
Credit card issuers

Non-financial commercial partners
of which
Cashback websites
Catalogue or other retailers
Electricity, gas or water companies
Football or other sports clubs
Loyalty schemes
Magazines, newspapers or other media
Supermarkets

Worksite

Channel Metrics: Consumer Distribution Trends in UK Health / Hospital Cash Plans is based on the results of an online survey of 1,000 consumers undertaken during November and December 2011.

Table Of Contents

TABLE OF CONTENTS

0.0 EXECUTIVE SUMMARY . 3
1.0 INTRODUCTION . 4
Research rationale 4
A number of motivating factors underpin the Channel Metrics report and series of briefings 4
Updating the results from previous surveys 4
Analysis of consumers making an active distribution choice . 4
Analysis of consumers purchasing or taking out financial services in prior years . 4
Analysis of distribution interfaces and distribution channels 4
Expanding upon the results from previous surveys . 5
Finaccord . 7
Channel Metrics briefings . 7
Car and home . 7
Niche insurance 7
Life and health 7
Banking products 7
Professional services 7
Other UK consumer research publications . 7
UK affinity and partnership marketing publications 8
2.0 SURVEY FINDINGS 9
Introduction 9
Option for customised data analysis . 9
Switching rates and brand new sales: 2011 . 10
Distribution interfaces used in 2011 compared to previous years . 11
Distribution channels used in 2011 compared to previous years 13
Overview 13
Detailed analysis 15
3.0 APPENDIX . 18
Research sample and mechanics . 18
Research methodology and structure . 20

LIST OF GRAPHICS / TABLES
0.0 EXECUTIVE SUMMARY . 3
1.0 INTRODUCTION . 4
The financial services distribution universe: distribution channels and distribution interfaces . 6
2.0 SURVEY FINDINGS 9
% of consumers switching provider or acquiring a health / hospital cash plan for the first time, 2011 10
Analysis of distribution interfaces used for acquiring health / hospital cash plans, 2011, 2009, 2007, 2005 and all previous years . 12
Analysis of distribution interfaces used for acquiring health / hospital cash plans, 2011, 2009, 2007, 2005 and all previous years (data) . 13
Analysis of distribution channels used for acquiring health / hospital cash plans, 2011, 2009, 2007, 2005 and all previous years . 14
Analysis of distribution channels used for acquiring health / hospital cash plans, 2011, 2009, 2007, 2005 and all previous years (data) . 15
Comparison of main distribution channels used for acquiring health / hospital cash plans, 2011 and all previous years . 16
Detailed analysis of distribution channels used for acquiring health / hospital cash plans, 2011, 2009, 2007, 2005 and all previous years (data) 17
3.0 APPENDIX . 18
Sample breakdown by age group, household income band and geographical location . 19

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