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Wine in Turkey

  • June 2016
  • -
  • Euromonitor International
  • -
  • 42 pages

During 2015, growth in wine continued to be restrained by the negative factors influencing Turkey’s overall alcoholic drinks market, such as twice yearly increases in excise taxes and bans on the marketing and promotion of all alcoholic drinks. However, wine still managed to demonstrate positive total volume growth of 2% in 2015, a rate of growth which was slightly higher than the total volume CAGR of 1% registered over the entire review period. Due to the relatively low alcohol content of still...

Euromonitor International’s Wine in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wine market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Wine in Turkey
WINE IN TURKEY
Euromonitor International
June 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Wine by Category: Total Volume 2010-2015
Table 2 Sales of Wine by Category: Total Value 2010-2015
Table 3 Sales of Wine by Category: % Total Volume Growth 2010-2015
Table 4 Sales of Wine by Category: % Total Value Growth 2010-2015
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2010-2015
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2010-2015
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2010-2015
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2010-2015
Table 10 Sales of Still White Wine by Price Segment: % Off-trade Volume 2010-2015
Table 11 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2010-2015
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2010-2015
Table 13 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2010-2015
Table 14 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2010-2015
Table 15 Sales of Still Rose Wine by Grape/Varietal Type: % Total Volume 2010-2015
Table 16 GBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015
Table 17 NBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015
Table 18 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2012-2015
Table 19 GBO Company Shares of Champagne: % Total Volume 2011-2015
Table 20 NBO Company Shares of Champagne: % Total Volume 2011-2015
Table 21 LBN Brand Shares of Champagne: % Total Volume 2012-2015
Table 22 GBO Company Shares of Other Sparkling Wine: % Total Volume 2011-2015
Table 23 NBO Company Shares of Other Sparkling Wine: % Total Volume 2011-2015
Table 24 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2012-2015
Table 25 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2011-2015
Table 26 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2011-2015
Table 27 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2012-2015
Table 28 Production, Imports and Exports of Wine: Total Volume 2009-2014
Table 29 Imports of Wine by Country of Origin: Total Volume 2009-2014
Table 30 Imports of Wine by Country of Origin: Total Value 2009-2014
Table 31 Exports of Wine by Country of Destination: Total Volume 2009-2014
Table 32 Exports of Wine by Country of Destination: Total Value 2009-2014
Table 33 Forecast Sales of Wine by Category: Total Volume 2015-2020
Table 34 Forecast Sales of Wine by Category: Total Value 2015-2020
Table 35 Forecast Sales of Wine by Category: % Total Volume Growth 2015-2020
Table 36 Forecast Sales of Wine by Category: % Total Value Growth 2015-2020
Kavaklidere Saraplari As in Alcoholic Drinks (turkey)
Strategic Direction
Key Facts
Summary 1 Kavaklidere Saraplari AS: Key Facts
Competitive Positioning
Summary 2 Kavaklidere Saraplari AS: Competitive Position 2015
Mey Içki San Ve Tic As in Alcoholic Drinks (turkey)
Strategic Direction
Key Facts
Summary 3 Mey Içki San ve Tic AS: Key Facts
Competitive Positioning
Summary 4 Mey Içki San ve Tic AS: Competitive Position 2015
Executive Summary
Alcoholic Drinks Demonstrated Total Volume Decline in 2015
Rising Excise Taxes and Underperformance of Tourism Industry Negatively Affect Sales
Efes Pilsen Remained To Be the Leader
Modern Grocery Retailers Continues To Steal Share From Traditional Grocery Retailers
Alcoholic Drinks Is Expected To Demonstrate Positive Total Volume Growth by 2020
Key Trends and Developments
Macroeconomic Deterioration Negatively Affects the Alcoholic Drinks Market
Rising Excise Taxes Represent A Major Obstacle To Positive Sales Growth in Alcoholic Drinks
Food/drink/tobacco Specialists Losing Share To the Modern Grocery Retailers
Key New Product Launches
Summary 5 Key New Product Developments 2015
Market Background
Legislation
Taxation and Duty Levies
Summary 6 Taxation and Duty Levies on Alcoholic Drinks 2015
Table 37 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories2015
Table 38 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
Table 39 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2015
Table 40 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015
Table 41 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2015
Table 42 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015
Table 43 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2015
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 44 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
Market Data
Table 45 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 46 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 47 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 48 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Table 49 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
Table 50 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
Table 51 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
Table 52 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
Table 53 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
Table 54 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
Table 55 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
Table 56 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 57 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 58 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 59 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Definitions
Published Data Comparisons
Sources
Summary 7 Research Sources












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