Footwear in Hungary, Euromonitor International

• Publication date: April 2012

Footwear current value sales declined by 1% in 2011 to reach HuF106 billion. In terms of volume, there were 21,874 pairs of shoes sold in 2011, an 8% drop from 2010. Women’s and men’s non-sport footwear are the largest segments holding 41% and 25% volume share, respectively. Women’s sports footwear is responsible for 11%, men’s sports footwear for 10% and children’s footwear for 13%. Euromonitor International's Footwear in Hungar...

Footwear current value sales declined by 1% in 2011 to reach HuF106 billion. In terms of volume, there were 21,874 pairs of shoes sold in 2011, an 8% drop from 2010. Women’s and men’s non-sport footwear are the largest segments holding 41% and 25% volume share, respectively. Women’s sports footwear is responsible for 11%, men’s sports footwear for 10% and children’s footwear for 13%.

Euromonitor International's Footwear in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Children's Footwear, Men's Footwear, Women's Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Footwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Footwear Industry in Hungary

FOOTWEAR IN HUNGARY
Euromonitor International
April 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Footwear by Category: Volume 2006-2011
Table 2 Sales of Footwear by Category: Value 2006-2011
Table 3 Sales of Footwear by Category: % Volume Growth 2006-2011
Table 4 Sales of Footwear by Category: % Value Growth 2006-2011
Table 5 Footwear Company Shares 2007-2011
Table 6 Footwear Brand Shares 2008-2011
Table 7 Sales of Footwear by Distribution Format: % Analysis 2006-2011
Table 8 Forecast Sales of Footwear by Category: Volume 2011-2016
Table 9 Forecast Sales of Footwear by Category: Value 2011-2016
Table 10 Forecast Sales of Footwear by Category: % Volume Growth 2011-2016
Table 11 Forecast Sales of Footwear by Category: % Value Growth 2011-2016
Adidas Budapest Kft in Apparel (hungary)
Strategic Direction
Key Facts
Summary 1 adidas Budapest Kft: Key Facts
Summary 2 adidas Budapest Kft: Operational Indicators
Company Background
Chart 1 adidas Budapest Kft: adidas in Budapest
Production
Competitive Positioning
Summary 3 adidas Budapest Kft: Competitive Position 2011
Internet Strategy
Nike Magyarország Kft in Apparel (hungary)
Strategic Direction
Key Facts
Summary 4 Nike Magyarország Kft: Key Facts
Summary 5 Nike Magyarország Kft: Operational Indicators
Company Background
Chart 2 Nike Magyarország Kft: Nike in Budapest
Production
Competitive Positioning
Summary 6 Nike Magyarország Kft: Competitive Position 2011
Internet Strategy
Executive Summary
Weak Purchasing Power of Consumers
Competition From Second-hand Apparel Is Strenghtening
High-quality Assortment Is the Last Resort of Local Apparel Brands
Hypermarkets and Supermarkets Dominate
Players Expect Moderate Growth in 2012
Key Trends and Developments
Rejuvenation of Apparel Brands
Rising Costs and Weak Local Currency Lead To Growing Prices
Multibrand Sports Apparel Players Threaten the Position of Monobrand Stores
Online Used for Promotion-seeking and Price Comparison But Not for Shopping
Distribution Landscape in Change After the Crisis
Slowly Wakening Style- and Fashion-consciousness in Hungary
Market Data
Table 12 Sales of Apparel by Category: Volume 2006-2011
Table 13 Sales of Apparel by Category: Value 2006-2011
Table 14 Sales of Apparel by Category: % Volume Growth 2006-2011
Table 15 Sales of Apparel by Category: % Value Growth 2006-2011
Table 16 Apparel Company Shares 2007-2011
Table 17 Apparel Brand Shares 2008-2011
Table 18 Sales of Apparel by Distribution Format: % Analysis 2006-2011
Table 19 Sales of Apparel by Category and Distribution Format: % Analysis 2011
Table 20 Sales of Clothing by Category and Distribution Format: % Analysis 2011
Table 21 Forecast Sales of Apparel by Category: Volume 2011-2016
Table 22 Forecast Sales of Apparel by Category: Value 2011-2016
Table 23 Forecast Sales of Apparel by Category: % Volume Growth 2011-2016
Table 24 Forecast Sales of Apparel by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 7 Research Sources