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Jeans in Australia

  • March 2017
  • -
  • Euromonitor International
  • -
  • 28 pages

Summary

Table of Contents

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The athleisure trend showed no signs of slowing in 2016, impacting sales of jeans as consumers continued to opt for activewear in non-athletic settings. Women have been the main drivers of this trend, with brand, style and fashion playing a key role in purchasing decisions. Furthermore, consumers have become more likely to dress for comfort, with yoga pants and leggings continuing to deliver strong growth. Despite this, jeans recorded current value growth of 2% in 2016 thanks to its positioning...

Euromonitor International’s Jeans in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Jeans market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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