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Underwear, Nightwear and Swimwear in Australia

  • June 2013
  • -
  • Euromonitor International
  • -
  • 46 pages

The so-called “lipstick effect” was certainly evident in the underwear, nightwear and swimwear category in 2012, with sales of women’s underwear emerging as a permissible – even necessary – luxury during times of economic uncertainty. Women’s underwear recorded 3% retail value growth from 2% volume growth from the prior year, with a range of designer offerings from mass merchandisers and celebrity endorsements through apparel specialist retailers serving to drive sales within the category.

Euromonitor International's Underwear, Nightwear and Swimwear in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Nightwear, Swimwear, Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?

* Get a detailed picture of the Underwear, Nightwear and Swimwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Underwear, Nightwear and Swimwear in Australia
UNDERWEAR, NIGHTWEAR AND SWIMWEAR IN AUSTRALIA
Euromonitor International
June 2013


LIST OF CONTENTS AND TABLES


Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Underwear, Nightwear and Swimwear by Category: Volume 2007-2012
Table 2 Sales of Underwear, Nightwear and Swimwear by Category: Value 2007-2012
Table 3 Sales of Underwear, Nightwear and Swimwear by Category: % Volume Growth 2007-2012
Table 4 Sales of Underwear, Nightwear and Swimwear by Category: % Value Growth 2007-2012
Table 5 Sales of Men's Underwear, Nightwear and Swimwear: Volume 2007-2012
Table 6 Sales of Men's Underwear, Nightwear and Swimwear: Value 2007-2012
Table 7 Sales of Men's Underwear, Nightwear and Swimwear: % Volume Growth 2007-2012
Table 8 Sales of Men's Underwear, Nightwear and Swimwear: % Value Growth 2007-2012
Table 9 Sales of Women's Underwear, Nightwear and Swimwear: Volume 2007-2012
Table 10 Sales of Women's Underwear, Nightwear and Swimwear: Value 2007-2012
Table 11 Sales of Women's Underwear, Nightwear and Swimwear: % Volume Growth 2007-2012
Table 12 Sales of Women's Underwear, Nightwear and Swimwear: % Value Growth 2007-2012
Table 13 Underwear, Nightwear and Swimwear Company Shares 2008-2012
Table 14 Underwear, Nightwear and Swimwear Brand Shares 2009-2012
Table 15 Forecast Sales of Underwear, Nightwear and Swimwear by Category: Volume 2012-2017
Table 16 Forecast Sales of Underwear, Nightwear and Swimwear by Category: Value 2012-2017
Table 17 Forecast Sales of Underwear, Nightwear and Swimwear by Category: % Volume Growth 2012-2017
Table 18 Forecast Sales of Underwear, Nightwear and Swimwear by Category: % Value Growth 2012-2017
Table 19 Forecast Sales of Men's Underwear, Nightwear and Swimwear: Volume 2012-2017
Table 20 Forecast Sales of Men's Underwear, Nightwear and Swimwear: Value 2012-2017
Table 21 Forecast Sales of Men's Underwear, Nightwear and Swimwear: % Volume Growth 2012-2017
Table 22 Forecast Sales of Men's Underwear, Nightwear and Swimwear: % Value Growth 2012-2017
Table 23 Forecast Sales of Women's Underwear, Nightwear and Swimwear: Volume 2012-2017
Table 24 Forecast Sales of Women's Underwear, Nightwear and Swimwear: Value 2012-2017
Table 25 Forecast Sales of Women's Underwear, Nightwear and Swimwear: % Volume Growth 2012-2017
Table 26 Forecast Sales of Women's Underwear, Nightwear and Swimwear: % Value Growth 2012-2017
Billabong International Ltd in Apparel (australia)
Strategic Direction
Key Facts
Summary 1 Billabong International Ltd: Key Facts
Summary 2 Billabong International Ltd: Operational Indicators for the year ended 30 June
Company Background
Chart 1 Billabong International Ltd: Billabong in Pitt Street Mall, Sydney
Production
Competitive Positioning
Summary 3 Billabong International Ltd: Competitive Position 2012
Internet Strategy
Country Road Ltd in Apparel (australia)
Strategic Direction
Key Facts
Summary 4 Country Road Ltd: Key Facts
Summary 5 Country Road Ltd: Operational Indicators for the year ended 30 June
Company Background
Chart 2 Country Road Ltd: Country Road in Pitt Street Mall, Sydney
Production
Competitive Positioning
Summary 6 Country Road Ltd: Competitive Position 2012
Internet Strategy
Pacific Brands Ltd in Apparel (australia)
Strategic Direction
Key Facts
Summary 7 Pacific Brands Ltd: Key Facts
Summary 8 Pacific Brands Ltd: Operational Indicators
Company Background
Chart 3 Pacific Brands Ltd: Bonds in Myer, Pitt Street Mall, Sydney
Production
Competitive Positioning
Summary 9 Pacific Brands Ltd: Competitive Position 2012
Internet Strategy
Premier Investments Ltd in Apparel (australia)
Strategic Direction
Key Facts
Summary 10 Premier Investments Ltd: Key Facts
Summary 11 Premier Investments Ltd: Operational Indicators
Company Background
Chart 4 Premier Investments Ltd: Jay Jays in Broadway Shopping Centre, Sydney
Production
Competitive Positioning
Summary 12 Premier Investments Ltd: Competitive Position 2012
Internet Strategy
Specialty Fashion Group Ltd in Apparel (australia)
Strategic Direction
Key Facts
Summary 13 Specialty Fashion Group Ltd: Key Facts
Summary 14 Specialty Fashion Group Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 15 Specialty Fashion Group Ltd: Competitive Position 2012
Internet Strategy
Executive Summary
Rocky Road for Retail Due To Downturn in Consumer Sentiment
Local Retailers Jump on Board the E-commerce Bandwagon
Standout Performances for Both Domestic and International Retailers in 2012
Value-conscious Consumer Behaviour Is Reflected in Distribution Channel Choices
Apparel Sales Growth Is Likely To Remain Sluggish Over the Forecast Period
Key Trends and Developments
Australia's Economic Strength Is Attractive for New International Apparel Entrants
Soaring Heights for the Australian Dollar and Its Impact on Consumer Spending
After A Slow Start Australian Consumers Now Embrace E-commerce
A Tale of Two Department Stores: Apparel Channel Distribution Put Into Perspective
Market Data
Table 27 Sales of Apparel by Category: Volume 2007-2012
Table 28 Sales of Apparel by Category: Value 2007-2012
Table 29 Sales of Apparel by Category: % Volume Growth 2007-2012
Table 30 Sales of Apparel by Category: % Value Growth 2007-2012
Table 31 Apparel Company Shares 2008-2012
Table 32 Apparel Brand Shares 2009-2012
Table 33 Sales of Apparel by Distribution Format: % Analysis 2007-2012
Table 34 Sales of Apparel by Category and Distribution Format: % Analysis 2012
Table 35 Forecast Sales of Apparel by Category: Volume 2012-2017
Table 36 Forecast Sales of Apparel by Category: Value 2012-2017
Table 37 Forecast Sales of Apparel by Category: % Volume Growth 2012-2017
Table 38 Forecast Sales of Apparel by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 16 Research Sources












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