Underwear, Nightwear and Swimwear in Hungary

• Publication date: April 2012

Underwear, nightwear and swimwear did not feel the effects of the crisis in 2009 in Hungary. That year was still driven by the swing of 2008, when manufacturing pre-orders were made by the brands for the whole of 2009. Then in 2010, volume sales suddenly dropped by 5% and in 2011 by a further 3%; however, current value sales grew by 1% and 3%, respectively. These changes led to the growth of the average unit price from HuF2, 144 in 2009 to HuF2, ...

Underwear, nightwear and swimwear did not feel the effects of the crisis in 2009 in Hungary. That year was still driven by the swing of 2008, when manufacturing pre-orders were made by the brands for the whole of 2009. Then in 2010, volume sales suddenly dropped by 5% and in 2011 by a further 3%; however, current value sales grew by 1% and 3%, respectively. These changes led to the growth of the average unit price from HuF2, 144 in 2009 to HuF2, 267 in 2010 and to HuF2, 424 in 2011.

Euromonitor International's Underwear, Nightwear and Swimwear in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Nightwear, Swimwear, Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Underwear, Nightwear and Swimwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Underwear Industry in Hungary

UNDERWEAR, NIGHTWEAR AND SWIMWEAR IN HUNGARY
Euromonitor International
April 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Underwear, Nightwear and Swimwear by Category: Volume 2006-2011
Table 2 Sales of Underwear, Nightwear and Swimwear by Category: Value 2006-2011
Table 3 Sales of Underwear, Nightwear and Swimwear by Category: % Volume Growth 2006-2011
Table 4 Sales of Underwear, Nightwear and Swimwear by Category: % Value Growth 2006-2011
Table 5 Sales of Men's Underwear, Nightwear and Swimwear: Volume 2006-2011
Table 6 Sales of Men's Underwear, Nightwear and Swimwear: Value 2006-2011
Table 7 Sales of Men's Underwear, Nightwear and Swimwear: % Volume Growth 2006-2011
Table 8 Sales of Men's Underwear, Nightwear and Swimwear: % Value Growth 2006-2011
Table 9 Sales of Women's Underwear, Nightwear and Swimwear: Volume 2006-2011
Table 10 Sales of Women's Underwear, Nightwear and Swimwear: Value 2006-2011
Table 11 Sales of Women's Underwear, Nightwear and Swimwear: % Volume Growth 2006-2011
Table 12 Sales of Women's Underwear, Nightwear and Swimwear: % Value Growth 2006-2011
Table 13 Underwear, Nightwear and Swimwear Company Shares 2007-2011
Table 14 Underwear, Nightwear and Swimwear Brand Shares 2008-2011
Table 15 Sales of Men's Underwear, Nightwear and Swimwear by Distribution Format: % Analysis 2006-2011
Table 16 Sales of Women's Underwear, Nightwear and Swimwear by Distribution Format: % Analysis 2006-2011
Table 17 Forecast Sales of Underwear, Nightwear and Swimwear by Category: Volume 2011-2016
Table 18 Forecast Sales of Underwear, Nightwear and Swimwear by Category: Value 2011-2016
Table 19 Forecast Sales of Underwear, Nightwear and Swimwear by Category: % Volume Growth 2011-2016
Table 20 Forecast Sales of Underwear, Nightwear and Swimwear by Category: % Value Growth 2011-2016
Table 21 Forecast Sales of Men's Underwear, Nightwear and Swimwear: Volume 2011-2016
Table 22 Forecast Sales of Men's Underwear, Nightwear and Swimwear: Value 2011-2016
Table 23 Forecast Sales of Men's Underwear, Nightwear and Swimwear: % Volume Growth 2011-2016
Table 24 Forecast Sales of Men's Underwear, Nightwear and Swimwear: % Value Growth 2011-2016
Table 25 Forecast Sales of Women's Underwear, Nightwear and Swimwear: Volume 2011-2016
Table 26 Forecast Sales of Women's Underwear, Nightwear and Swimwear: Value 2011-2016
Table 27 Forecast Sales of Women's Underwear, Nightwear and Swimwear: % Volume Growth 2011-2016
Table 28 Forecast Sales of Women's Underwear, Nightwear and Swimwear: % Value Growth 2011-2016
Adidas Budapest Kft in Apparel (hungary)
Strategic Direction
Key Facts
Summary 1 adidas Budapest Kft: Key Facts
Summary 2 adidas Budapest Kft: Operational Indicators
Company Background
Chart 1 adidas Budapest Kft: adidas in Budapest
Production
Competitive Positioning
Summary 3 adidas Budapest Kft: Competitive Position 2011
Internet Strategy
H&m Ruházati Kiskereskedelmi Kft in Apparel (hungary)
Strategic Direction
Key Facts
Summary 4 H&M Ruházati Kiskereskedelmi Kft: Key Facts
Summary 5 H&M Ruházati Kiskereskedelmi Kft: Operational Indicators
Company Background
Chart 2 H&M Ruházati Kiskereskedelmi Kft: H&M in Budapest
Production
Competitive Positioning
Summary 6 H&M Ruházati Kiskereskedelmi Kft: Competitive Position 2011
Internet Strategy
Magistral-young Kft in Apparel (hungary)
Strategic Direction
Key Facts
Summary 7 Magistral-Young Kft: Key Facts
Summary 8 Magistral-Young Kft: Operational Indicators
Company Background
Production
Summary 9 Magistral-Young Kft: Production Statistics 2011
Competitive Positioning
Summary 10 Magistral-Young Kft: Competitive Position 2011
Internet Strategy
Triumph Kft in Apparel (hungary)
Strategic Direction
Key Facts
Summary 11 Triumph Kft: Key Facts
Summary 12 Triumph Kft: Operational Indicators
Company Background
Production
Summary 13 Triumph Kft: Production Statistics 2011
Competitive Positioning
Summary 14 Triumph Kft: Competitive Position 2011
Internet Strategy
Executive Summary
Weak Purchasing Power of Consumers
Competition From Second-hand Apparel Is Strenghtening
High-quality Assortment Is the Last Resort of Local Apparel Brands
Hypermarkets and Supermarkets Dominate
Players Expect Moderate Growth in 2012
Key Trends and Developments
Rejuvenation of Apparel Brands
Rising Costs and Weak Local Currency Lead To Growing Prices
Multibrand Sports Apparel Players Threaten the Position of Monobrand Stores
Online Used for Promotion-seeking and Price Comparison But Not for Shopping
Distribution Landscape in Change After the Crisis
Slowly Wakening Style- and Fashion-consciousness in Hungary
Market Data
Table 29 Sales of Apparel by Category: Volume 2006-2011
Table 30 Sales of Apparel by Category: Value 2006-2011
Table 31 Sales of Apparel by Category: % Volume Growth 2006-2011
Table 32 Sales of Apparel by Category: % Value Growth 2006-2011
Table 33 Apparel Company Shares 2007-2011
Table 34 Apparel Brand Shares 2008-2011
Table 35 Sales of Apparel by Distribution Format: % Analysis 2006-2011
Table 36 Sales of Apparel by Category and Distribution Format: % Analysis 2011
Table 37 Sales of Clothing by Category and Distribution Format: % Analysis 2011
Table 38 Forecast Sales of Apparel by Category: Volume 2011-2016
Table 39 Forecast Sales of Apparel by Category: Value 2011-2016
Table 40 Forecast Sales of Apparel by Category: % Volume Growth 2011-2016
Table 41 Forecast Sales of Apparel by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 15 Research Sources