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Wine in China, Euromonitor International

  • June 2015
  • -
  • Euromonitor International
  • -
  • 48 pages

In 2014, wine saw a 3% rise in total volume sales, higher than that in 2013, which slightly declined. This is mainly because many wine companies adjusted their product portfolios to adapt to the market changes, though the economic downturn and the anti-extravagance campaign still existed. On one hand, due to a serious decline in the premium wine, more mid-end products were promoted and achieved good results. On the other hand, some companies chose to broaden their product line into more...

Euromonitor International's Wine in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wine market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Wine in China, Euromonitor International
WINE IN CHINA
Euromonitor International
June 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Wine by Category: Total Volume 2009-2014
Table 2 Sales of Wine by Category: Total Value 2009-2014
Table 3 Sales of Wine by Category: % Total Volume Growth 2009-2014
Table 4 Sales of Wine by Category: % Total Value Growth 2009-2014
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2009-2014
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2009-2014
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2009-2014
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2009-2014
Table 10 Sales of Still White Wine by Price Segment: % Off-trade Volume 2009-2014
Table 11 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2009-2014
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2009-2014
Table 13 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2009-2014
Table 14 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2009-2014
Table 15 Sales of Still Rose Wine by Grape/Varietal Type: % Total Volume 2009-2014
Table 16 GBO Company Shares of Still Light Grape Wine: % Total Volume 2010-2014
Table 17 NBO Company Shares of Still Light Grape Wine: % Total Volume 2010-2014
Table 18 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2011-2014
Table 19 GBO Company Shares of Champagne: % Total Volume 2010-2014
Table 20 NBO Company Shares of Champagne: % Total Volume 2010-2014
Table 21 LBN Brand Shares of Champagne: % Total Volume 2011-2014
Table 22 GBO Company Shares of Other Sparkling Wine: % Total Volume 2010-2014
Table 23 NBO Company Shares of Other Sparkling Wine: % Total Volume 2010-2014
Table 24 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2011-2014
Table 25 GBO Company Shares of Non-grape Wine: % Total Volume 2010-2014
Table 26 NBO Company Shares of Non-grape Wine: % Total Volume 2010-2014
Table 27 LBN Brand Shares of Non-grape Wine: % Total Volume 2011-2014
Table 28 Production, Imports and Exports of Wine: Total Volume 2008-2013
Table 29 Imports of Wine by Country of Origin: Total Volume 2008-2013
Table 30 Imports of Wine by Country of Origin: Total Value 2008-2013
Table 31 Exports of Wine by Country of Destination: Total Volume 2008-2013
Table 32 Exports of Wine by Country of Destination: Total Value 2008-2013
Table 33 Forecast Sales of Wine by Category: Total Volume 2014-2019
Table 34 Forecast Sales of Wine by Category: Total Value 2014-2019
Table 35 Forecast Sales of Wine by Category: % Total Volume Growth 2014-2019
Table 36 Forecast Sales of Wine by Category: % Total Value Growth 2014-2019
Zhejiang Guyue Longshan Shaoxing Wine Co Ltd in Alcoholic Drinks (china)
Strategic Direction
Key Facts
Summary 1 Zhejiang Guyue Longshan Shaoxing Wine Co Ltd: Key Facts
Summary 2 Zhejiang Guyue Longshan Shaoxing Wine Co Ltd: Operational Indicators
Competitive Positioning
Summary 3 Zhejiang Guyue Longshan Shaoxing Wine Co Ltd: Competitive Position 2014
Executive Summary
Volume Sales of Alcoholic Drinks Are Not Impressive in 2014
Rtds/high-strength Premixes Increases Dramatically
Domestic Companies Continue Playing A Leading Role in 2014
Internet Retailing Becomes Increasingly Important
Steady But Slower Growth Is Expected in the Forecast Period
Key Trends and Developments
Anti-extravagance Campaign Continues Having A Significant Effect on the Market
Manufacturers Take Efforts To Develop New Products, in Response To Market Changes
E-commerce Plays A More Important Role
Manufacturers Retain A Strong Focus on Largely Unexploited Market Niche Targeting Female Consumers
Territory Key Trends and Developments
East China
Mid China
North and Northeast China
Northwest China
South China
Southwest China
Market Background
Legislation
Table 37 Number of On-trade Establishments by Type 2009-2014
Taxation and Duty Levies
Table 38 Taxation and Duty Levies on Alcoholic Drinks 2014
Table 39 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2014
Table 40 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2014
Table 41 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2014
Table 42 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2014
Table 43 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2014
Table 44 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2014
Table 45 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2014
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Summary 4 Key New Product Developments 2014
Market Indicators
Table 46 Retail Consumer Expenditure on Alcoholic Drinks 2009-2014
Market Data
Table 47 Sales of Alcoholic Drinks by Category: Total Volume 2009-2014
Table 48 Sales of Alcoholic Drinks by Category: Total Value 2009-2014
Table 49 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2009-2014
Table 50 Sales of Alcoholic Drinks by Category: % Total Value Growth 2009-2014
Table 51 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2014
Table 52 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2014
Table 53 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2014
Table 54 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2014
Table 55 Sales of Alcoholic Drinks by Region: Total Volume 2009-2014
Table 56 Sales of Alcoholic Drinks by Region: Total Value 2009-2014
Table 57 Sales of Alcoholic Drinks by Region: % Total Volume Growth 2009-2014
Table 58 Sales of Alcoholic Drinks by Region: % Total Value Growth 2009-2014
Table 59 GBO Company Shares of Alcoholic Drinks: % Total Volume 2010-2014
Table 60 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2009-2014
Table 61 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2014
Table 62 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 63 Forecast Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 64 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 65 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Table 66 Forecast Sales of Alcoholic Drinks by Region: Total Volume 2014-2019
Table 67 Forecast Sales of Alcoholic Drinks by Region: Total Value 2014-2019
Table 68 Forecast Sales of Alcoholic Drinks by Region: % Total Volume Growth 2014-2019
Table 69 Forecast Sales of Alcoholic Drinks by Region: % Total Value Growth 2014-2019
Definitions
Published Data Comparisons
Sources
Summary 5 Research Sources












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