Table of Contents
In 2014, wine saw a 3% rise in total volume sales, higher than that in 2013, which slightly declined. This is mainly because many wine companies adjusted their product portfolios to adapt to the market changes, though the economic downturn and the anti-extravagance campaign still existed. On one hand, due to a serious decline in the premium wine, more mid-end products were promoted and achieved good results. On the other hand, some companies chose to broaden their product line into more...
Euromonitor International's Wine in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Wine market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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