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IntelliNews - Polish Tourism, Hotels & Restaurants Report - April 2013

  • April 2013
  • -
  • Emerging Markets Direct Media Holdings
  • -
  • 22 pages

The Polish tourism industry benefited from the organisation of Euro 2012 championship last year. The number of foreign tourists visiting Poland in 2012 was the highest in five years, while the spending of foreign tourists reached the highest level since 2000. The total spending of foreign visitors in Poland during the Euro 2012 alone totalled PLN 1bn (EUR 247.7mn). However, we note that the effect of the sports event upon revenues in the tourism sector were not limited to boosting sales in June alone, but also rose the foreign visitors’ interest in Poland and extended the tourism season to September and October, thus allowing the sector to record higher revenues even in Q4.

In 2012, the total contribution of the travel and tourism sector to the GDP reached PLN 80.4bn (EUR 19.2bn), or 5% of GDP, up from PLN 75.9bn in 2011, according to estimates of the World Travel & Tourism Council.

The domestic tourism recovered in 2012, after the 12.7% y/y decline in 2011, both in terms of short-term and long-term travels, according to official statistics. The number of outbound long tourist trips also increased by an impressive 70.9% y/y to 9.4mn in 2012, thus recovering from the 16.7% y/y decline in 2011.

The activity in hotels, restaurants and catering sector recorded positive y/y performance in 2012, mainly on the back of the one-off sports event and the expansion of large players, but overall customers maintained cautious consumer behaviour and the situation is unlikely to change abruptly in the short run.

Accordingly, smaller players will continue to struggle to survive, facing negative effects from the shrinking disposable income of consumers, while large players move on with expansion.

Table Of Contents

IntelliNews - Polish Tourism, Hotels and Restaurants Report - April 2013
Executive summary

Market overview
Total contribution of tourism sector to GDP reaches x% in 2012
HoReCa market inches up x% y/y to PLN 23bn in 2012-study
Euro 2012 boosts tourism companies' revenues in 2012
Foreign tourists' spending in Poland during Euro 2012 reaches PLN 1bn
Number of tourists visiting Poland in 2012 - highest in five years
Outbound tourist trips rise y/y in 2012
Domestic tourism recovers in 2012
Airports' traffic grows xx.x% y/y last year
Foreign tourists boost spending on apartments, summer cottages in 2012

Hotels
Hospitality market grows in 2012
Number of hotel guests rises x.x% y/y in Jan-Sep 2012
Independent hotels still account for largest market share, despite accelerated growth dynamics of chain hotels
Hotel expansion dynamics to predictably slow down in 2013, yet segment remains attractive
Accor's Orbis reports x.x% y/y increase of revenues in 2012
DeSilva to expand across country this year
Hilton to open four hotels in 2013, to further enlarge network in Poland in 2014
Motel One to expand chain to xx units by 2015
Gromada hotel operator mulls selling unprofitable units, seeks partner for new projects
Bachleda Hotel acquires Mercure Kasprowy hotel from Orbis for PLN 56.4mn

Restaurants
Restaurant market expected to remain stagnant in 2013
AmRest reports strong revenue growth in 2012, driven by chain expansion
McDonald's expands at accelerated pace in 2012 ..
Sfinks reports improving profitability in Q4/2012, reveals expansion plans for 2013
Dominos Pizza starts opening in shopping centres, to reach 35 units by 2014
Subway to expand chain to 100 units in 2013
US-based restaurant chain Charley's enters Poland

Travel agencies
Revenues of travel agencies rise xx.x% y/y in 2012
Travel agencies sector consolidates in 2012, but debt level remains high
Tour operator TUI estimates PLN 600mn revenues in 2012

Resorts and Spas
Number of spas advances to xxx in 2012
Slovak TMR mulls investing in ski resort in Poland



List of Tables

Table 1 Travel and Tourism Sector- Selective indicators in 2012-2013f
Table 2 Number of outbound tourism and tourist trips in 2007-2012 (monthly, mn)
Table 3 Number of domestic tourist long trips in 2002-2012 (monthly, mn)
Table 4 Number of domestic tourist short trips in 2002-2012 (monthly, mn)
Table 5 Foreigners' expenditures in Poland, by accommodation (USD mn), three quarters of 2009-2012
Table 6 Foreigner's expenditures by purpose (USD mn), three quarters of 2009-2012
Table 7 Number of accommodation establishments by type in 2004-2011 (annual)
Table 8 Hotel accommodation- Selective indicators in 2003-2012 (unit thou)
Table 9 Major hotel projects scheduled for delivery in 2013-2014
Table 10 Number of catering establishment by type in 2003-2011 (annual, thou units)
Table 11 Number of indebted tourist agencies, Feb 2010 - Feb 2013
Table 12 Major travel agencies in Poland by total operating revenues (latest reported year, PLN thou, individual)



List of Figures

Figure 1 Total contribution of travelandtourism to GDP in 2007-2013f (PLN bn)
Figure 2 Direct contribution of travelandtourism to GDP in 2007-2013f (PLN bn)
Figure 3 Foreign tourist arrivals to Poland in 2009-2015f (annual, mn persons, y/y)
Figure 4 Total number of domestic tourist trips in 2007-2012 (annual, mn)
Figure 5 Passenger traffic in regular, charter flights at Polish airports in 2009-2013f (mn passengers, y/y)
Figure 6 Foreign tourists' spending in Poland in 2009-2015f (annual, USD bn)
Figure 8 Number of rooms in hotels in 2007-2012 (annual, y/y)
Figure 9 Number of hotels in 2005-2012 (thou)
Figure 10 Number of hotels in major Polish cities in 2008-2012 (annual)
Figure 11 Total hotel guests in Poland in 2003-2012 (thou guests, y/y)
Figure 12 Structure of hotel visitors in 2003-2012 (% of total visitors)
Figure 13 Major Polish hotel chains by no. of hotels in 2012
Figure 14 Major international hotel chains in Poland by no. of hotels in 2012
Figure 15 Revenues from catering activities in 2003-2011 (annual, PLN mn)
Figure 16 Number of catering establishments by ownership in 2003-2011 (annual)

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