Future Growth Potential of Mobile Money in Russia: Market Profile

• Publication date: April 2012

Synopsis The report provides top-level market analysis, information and insights, including: • In-depth analysis of mobile money opportunities in Russia • A comprehensive and country-specific analysis of market attractiveness, covering the key trends, drivers and challenges • Detailed mobile money market sizing and forecasts for 2011–2016 including volume, value and average transaction size Summary ...

Synopsis

The report provides top-level market analysis, information and insights, including:
• In-depth analysis of mobile money opportunities in Russia
• A comprehensive and country-specific analysis of market attractiveness, covering the key trends, drivers and challenges
• Detailed mobile money market sizing and forecasts for 2011–2016 including volume, value and average transaction size

Summary

Mobile payment service launches by leading banks and telecom operators, a growing mobile-internet subscriber base and a new electronic payments law passed in 2011 are some of the factors driving the growth of the mobile money market in Russia. Operators are concentrating on making contactless mobile payment service available to users in line with the NFC standard.

All three leading mobile operators in Russia, Megafon, MTS and Vimpelcom, have collaborated to provide users with common access to each other’s mobile payment services. This initiative will provide the required convenience for users, and will facilitate greater infrastructure interoperatability.

While SMS-based mobile banking is still very popular, its share is expected to decline to make way for mobile banking applications. While banks and operators are focusing on mobile banking applications for iPhone, Windows, and Android platforms, BRICdata expects operators to incorporate a broader set of functionalities in their mobile banking applications.

The key challenges in the mobile payments market are the high cost of mobile data plans, the high rate of commission charged by mobile operators on every transaction and lack of full-scale mobile banking applications with banks only offering a limited set of functionalities to users. Despite these challenges, the outlook of the market is positive with users increasingly depending on their mobile devices for the payment of bills and balance checks. With the greater availability of contactless mobile payments, mobile-based banking will be an imperative service over the forecast period.


Scope

• This report provides an extensive analysis of the mobile money market in Russia
• It provides current and forecast market size for the mobile money market in Russia
• It offers a detailed analysis of business, infrastructure, technology and consumer trends driving the growth of the mobile money market in Russia
• The report highlights the key challenges faced by the mobile money market
• It provides case examples of key mobile payment vendors offering mobile payment services
• The report details the new services launched by mobile banking operators in Russia
• It also provides insights into the future of the mobile money market and upcoming trends shaping the growth of the market in Russia

Reasons To Buy

• Gain in-depth insight into the mobile money market in Russia
• Take informed decisions and formulate effective technical and marketing strategies based on the report’s detailed market insights on the mobile money market
• Understand the key consumer, business and economic trends within the mobile money market in Russia
• Gain insight on the growth strategies adopted by key mobile payment service providers

Payment Processing Industry in Russian Federation

Table of Contents
1 Executive Summary
2 Mobile Money Market Attractiveness of BRIC Nations
2.1 Key Competitors, Business Models and Success Factors in the Mobile Money Ecosystem
2.1.1 Key competitors and business models
2.1.2 Critical success factors
2.2 Benchmarking of Mobile Money Market Environment in BRIC Nations
2.2.1 Relative positioning of emerging markets with regards to the adoption of mobile money
2.2.2 Market attractiveness benchmarking in BRIC
2.3 Market Size and Future Prospects of Mobile Money in BRIC nations
2.3.1 Benchmarking market size in value terms by financial services
2.3.2 Benchmarking Market Size by Volume of Transaction and Average Transaction Size
3 Mobile Money Opportunities in Russia
3.1 Introduction to Mobile Money in Russia
3.2 Mobile Money Market Size and Forecasts 2011-2016
3.2.1 Market size by value
3.2.2 Market size by volume and average transaction size
3.2.3 Market size by financial services
3.3 Key Drivers of Mobile Money in Russia
3.3.1 Regulatory drivers
3.3.2 Business and technology drivers
3.3.3 Consumer drivers
3.4 Key Trends
3.4.1 Business trends
3.4.2 Infrastructure and technology trends
3.4.3 Consumer trends
3.5 Challenges
3.6 Mobile Banking Regulations in Russia
3.7 Mobile Banking Services Launched in Russia
3.7.1 Telecom operators
3.7.2 Leading banks investing in providing mobile banking functionality to users
3.8 Case Examples
3.8.1 Though a deferred move, PayPal enters the Russian Market
3.9 Future of Mobile Money in Russia
4 Appendix
4.1 About BRICdata
4.2 Definitions
4.2.1 Areas of expertise
4.3 Methodology
4.4 Disclaimer


List of Tables
Table 1: Value Proposition and Competitive Positioning in Mobile Money Market
Table 2: Mobile Payment Development in Russia Based on Scope of Services Offered
Table 3: Key Drivers of Russian Mobile Money Market
Table 4: NFC Initiatives Undertaken by Leading Russian Operators
Table 5: Mobile Banking Services Offered by Leading Russian Telecom Operators
Table 6: Mobile Banking Services Offered by Leading Russian Banks
Table 7: BRICdata Mobile Money Definitions


List of Figures
Figure 1: Mobile Money Value Chain – Key Competitors and Business Models
Figure 2: Mobile Money Market Evolution – Target Customer vs Market Penetration and ROI
Figure 3: Relative Positioning of Emerging Markets – Mobile Payment Adoption and Maturity
Figure 4: Attractiveness of BRIC Countries – Mobile Penetration vs Access to Financial Services
Figure 5: Relative Positioning of BRIC – Market Competitiveness vs Regulatory Readiness
Figure 6: Mobile Money Market Potential in BRIC – Breakdown by Key Financial Services, 2016
Figure 7: Mobile Money Market by Volume of Transaction and Average Transaction Size, 2011–2016
Figure 8: Russian Mobile Money Market Size by Value, 2011–2016
Figure 9: Russian Mobile Money Market Size by Volume and Avg. Transaction Size, 2011–2016
Figure 10: Russian Mobile Money Market Size by Financial Services, 2016
Figure 11: Usage of Mobile Internet in Russia