TechNavio’s analysts forecast the Global Social Customer Relationship Management (CRM) Software market to grow at a CAGR of 28.4 percent over the period 2011–2015. One of the key factors contributing to this market growth is the increasing importance of customer experience management. The Global Social CRM Software market has also been witnessing the increased adoption of social CRM software in small and medium-sized enterprises. However, increasing complexity in effective adoption of the software could pose a challenge to the growth of this market.

TechNavio’s report, the Global Social Customer Relationship Management Software Market 2011–2015, has been prepared based on an in-depth analysis of the market with inputs from industry experts. The report covers the Americas, and the EMEA and APAC regions; it also covers the Global Social CRM Software market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors dominating this market space include Jive Software Inc., Salesforce.com Inc., and Lithium Technologies Inc.

Key questions answered in this report:
What will the market size be in 2015 and at what rate will it grow?
What key trends is this market subject to?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the opportunities and threats faced by each of these key vendors?
What are the strengths and weaknesses of each of these key vendors?

Table Of Contents

01. Executive Summary
02. Introduction
03. Market Coverage
04. Market Landscape
05. Geographical Segmentation
06. Key Leading Countries
07. Vendor Landscape
08. Buying Criteria
09. Market Growth Drivers
10. Drivers and their Impact
11. Market Challenges
12. Impact of Drivers and Challenges
13. Market Trends
14. Key Vendor Analysis
14.1 Jive Software Inc.
14.2 Salesforce.com Inc.
14.3 Lithium Technologies Inc.
15. Other Reports in this Series

List of Exhibits:
Exhibit 1: Global Social Customer Relationship Management Software Market 2011-2015 (US$ billion)
Exhibit 2: Global Social Customer Relationship Management Software Market by Business Type 2011 and 2015
Exhibit 3: Global Social Customer Relationship Management Software Market by Geographical Segmentation 2011

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