Consumer Trends in the Fish & Seafood Market in the UK

  • March 2012
  • -
  • Canadean Ltd
  • -
  • 101 pages

Synopsis

This report provides the results for the Fish & Seafood market in the UK from Canadean’s unique, highly detailed and proprietary survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.

Summary

Why was the report written?
Marketers in the Fish & Seafood market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Fish & Seafood market they account for and which consumer trends drive their behavior.

What is the current market landscape and what is changing?
Low consumer confidence in the UK has affected consumption of most CPG products, including Fish & Seafood Since the global financial crisis of 2008–2009 the retail market has been characterized by an increased amount of discount and own-brand products. Fish & Seafood are not considered essential items and therefore consumption patterns have been comparatively affected. However, health trends such as the consumption of Omega 3 oils may boost consumption of some types of Fish & Seafood, particularly among children and women.

What are the key drivers behind recent market changes?
Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Scope

Consumer survey data for the following specific categories: the Ambient Fish & Seafood, Dried Fish & Seafood, Fresh Fish & Seafood (counter), Frozen Fish & Seafood, Raw Packaged Fish & Seafood - processed pieces and Raw Packaged Fish & Seafood - whole cuts markets.

Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

Volume shares in 2011 for brands and private label sales tracked by the survey.

Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.

Reasons To Buy

Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets

Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the “size of the prize” when targeting these consumer trends in each category covered.

Key Highlights

Older Consumers eat Fish & Seafood disproportionately, with a 37% share of the total market by value despite accounting for 29% of the population. Having the largest share of the market and consuming at an above average rate makes them the most important age group in the market.

Males account for a 57% value share of the Raw Packaged Fish & Seafood – processed pieces market in the UK, despite accounting for only 49% of the population. Marketers should keep these gender differences in mind when developing products and campaigns for the Raw Packaged Fish & Seafood – processed pieces market.

While the UK has a developed private label market, private label penetration is relatively low in the Frozen Fish & Seafood category, where only 25% of the volume of products distributed are private label. Outside of the two leading brands, the rest of this market is fragmented, leaving room for private label to grow.

.The top 2 retailers in UK dominate the Fish & Seafood market with 51.3% share, by volume. Establishing effective relationships with these retailers will therefore be vital.

Companies Mentioned

Lidl, M&S, Sainsbury's, Morrisons, Iceland, Tesco, Asda, Waitrose Co-Op, Somerfield, Aldi

Table Of Contents

Table of Contents
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children’s behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Fish and Seafood Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Ambient Fish and Seafood
2.2.2 Dried Fish and Seafood
2.2.3 Fresh Fish and Seafood (counter)
2.2.4 Frozen Fish and Seafood
2.2.5 Raw Packaged Fish and Seafood - processed pieces
2.2.6 Raw Packaged Fish and Seafood - whole cuts
2.3 Behavioral Trends and Market Value
2.3.1 Ambient Fish and Seafood
2.3.2 Dried Fish and Seafood
2.3.3 Fresh Fish and Seafood (counter)
2.3.4 Frozen Fish and Seafood
2.3.5 Raw Packaged Fish and Seafood - processed pieces
2.3.6 Raw Packaged Fish and Seafood - whole cuts
3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Ambient Fish and Seafood
3.1.2 Dried Fish and Seafood
3.1.3 Fresh Fish and Seafood (counter)
3.1.4 Frozen Fish and Seafood
3.1.5 Raw Packaged Fish and Seafood - processed pieces
3.1.6 Raw Packaged Fish and Seafood - whole cuts
3.2 Consumer Profiles by Product Category
3.2.1 Ambient Fish and Seafood
3.2.2 Dried Fish and Seafood
3.2.3 Fresh Fish and Seafood (counter)
3.2.4 Frozen Fish and Seafood
3.2.5 Raw Packaged Fish and Seafood - processed pieces
3.2.6 Raw Packaged Fish and Seafood - whole cuts
4 Brand vs. Private Label Choices
4.1 Brand vs. Private Label Volume Share
4.1.1 By Category
4.2 Fish and Seafood Brand Choice and Private Label Shares
4.2.1 Ambient Fish and Seafood
4.2.2 Dried Fish and Seafood
4.2.3 Fresh Fish and Seafood (counter)
4.2.4 Frozen Fish and Seafood
4.2.5 Raw Packaged Fish and Seafood - processed pieces
4.2.6 Raw Packaged Fish and Seafood - whole cuts
5 The Share of Consumers Influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Fish and Seafood
5.1.2 Ambient Fish and Seafood
5.1.3 Dried Fish and Seafood
5.1.4 Fresh Fish and Seafood (counter)
5.1.5 Frozen Fish and Seafood
5.1.6 Raw Packaged Fish and Seafood - processed pieces
5.1.7 Raw Packaged Fish and Seafood - whole cuts
6 Consumption Impact: Market Valuation
6.1 Fish and Seafood Value Impact of Consumer Consumption Behavior
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Fish and Seafood Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Fish and Seafood Volume Impact of Consumer Behavior Trends
6.3.1 Share by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category
7 Retailer Choice, Switching and Category Share
7.1 Retailer Volume Share
7.1.1 Retailer Volume Share in Fish and Seafood
7.2 Retailer Volume Share by Category
7.2.1 Retail Share by Volume - Ambient Fish and Seafood
7.2.2 Retail Share by Volume - Dried Fish and Seafood
7.2.3 Retail Share by Volume - Fresh Fish and Seafood (counter)
7.2.4 Retail Share by Volume - Frozen Fish and Seafood
7.2.5 Retail Share by Volume - Raw Packaged Fish and Seafood - processed pieces
7.2.6 Retail Share by Volume - Raw Packaged Fish and Seafood - whole cuts
7.3 Levels of Retailer Switching in the Last Six Months
7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
7.3.2 Aldi Switching Analysis
7.3.3 Asda Switching Analysis
7.3.4 Co-Op/Somerfield Switching Analysis
7.3.5 Iceland Switching Analysis
7.3.6 Lidl Switching Analysis
7.3.7 MandS Switching Analysis
7.3.8 Morrisons Switching Analysis
7.3.9 Sainsbury's Switching Analysis
7.3.10 Tesco Switching Analysis
7.3.11 Waitrose Switching Analysis
7.3.12 Other Switching Analysis
7.4 Profiles of End-Consumers of Fish and Seafood, by Retailer Used
7.4.1 Asda
7.4.2 Co-Op/Somerfield
7.4.3 Iceland
7.4.4 Lidl
7.4.5 MandS
7.4.6 Morrisons
7.4.7 Sainsbury's
7.4.8 Tesco
7.4.9 Waitrose
7.4.10 Other
8 Appendix
8.1 About Canadean
8.2 Disclaimer


List of Tables
Table 1: Volume Units for the Fish and Seafood Market
Table 2: Foreign Exchange Rate - GBP Vs. US$, 2011
Table 3: United Kingdom Survey Respondent Profile (weighted), 2011
Table 4: United Kingdom Fish and Seafood Value Share (%), by Age Groups, 2011
Table 5: United Kingdom Fish and Seafood Value Share (%), by Gender, 2011
Table 6: United Kingdom Fish and Seafood Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: United Kingdom Fish and Seafood Value Share (%) by Education Level Achieved Groups, 2011
Table 8: United Kingdom Fish and Seafood Value Share (%) by Wealth Groups, 2011
Table 9: United Kingdom Fish and Seafood Value Share (%) by Busy Lives Groups, 2011
Table 10: United Kingdom Ambient Fish and Seafood Consumer Group Share (% market value), 2011
Table 11: United Kingdom Dried Fish and Seafood Consumer Group Share (% market value), 2011
Table 12: United Kingdom Fresh Fish and Seafood (counter) Consumer Group Share (% market value), 2011
Table 13: United Kingdom Frozen Fish and Seafood Consumer Group Share (% market value), 2011
Table 14: United Kingdom Raw Packaged Fish and Seafood - processed pieces Consumer Group Share (% market value), 2011
Table 15: United Kingdom Raw Packaged Fish and Seafood - whole cuts Consumer Group Share (% market value), 2011
Table 16: United Kingdom Total Ambient Fish and Seafood Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2011
Table 17: United Kingdom Total Dried Fish and Seafood Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2011
Table 18: United Kingdom Total Fresh Fish and Seafood (counter) Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2011
Table 19: United Kingdom Total Frozen Fish and Seafood Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2011
Table 20: United Kingdom Total Raw Packaged Fish and Seafood - processed pieces Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2011
Table 21: United Kingdom Total Raw Packaged Fish and Seafood - whole cuts Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2011
Table 22: United Kingdom Ambient Fish and Seafood Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 23: United Kingdom Ambient Fish and Seafood Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 24: United Kingdom Dried Fish and Seafood Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 25: United Kingdom Dried Fish and Seafood Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 26: United Kingdom Fresh Fish and Seafood (counter) Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 27: United Kingdom Fresh Fish and Seafood (counter) Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 28: United Kingdom Frozen Fish and Seafood Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 29: United Kingdom Frozen Fish and Seafood Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 30: United Kingdom Raw Packaged Fish and Seafood - processed pieces Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 31: United Kingdom Raw Packaged Fish and Seafood - processed pieces Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 32: United Kingdom Raw Packaged Fish and Seafood - whole cuts Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 33: United Kingdom Raw Packaged Fish and Seafood - whole cuts Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 34: United Kingdom Ambient Fish and Seafood Consumer Profiles (% consumers by sub-group), 2011
Table 35: United Kingdom Dried Fish and Seafood Consumer Profiles (% consumers by sub-group), 2011
Table 36: United Kingdom Fresh Fish and Seafood (counter) Consumer Profiles (% consumers by sub-group), 2011
Table 37: United Kingdom Frozen Fish and Seafood Consumer Profiles (% consumers by sub-group), 2011
Table 38: United Kingdom Raw Packaged Fish and Seafood - processed pieces Consumer Profiles (% consumers by sub-group), 2011
Table 39: United Kingdom Raw Packaged Fish and Seafood - whole cuts Consumer Profiles (% consumers by sub-group), 2011
Table 40: United Kingdom Fish and Seafood Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Table 41: United Kingdom Ambient Fish and Seafood Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 42: United Kingdom Dried Fish and Seafood Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 43: United Kingdom Fresh Fish and Seafood (counter) Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 44: United Kingdom Frozen Fish and Seafood Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 45: United Kingdom Raw Packaged Fish and Seafood - processed pieces Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 46: United Kingdom Raw Packaged Fish and Seafood - whole cuts Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 47: United Kingdom, Overall Fish and Seafood: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 48: United Kingdom, Ambient Fish and Seafood: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 49: United Kingdom, Dried Fish and Seafood: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 50: United Kingdom, Fresh Fish and Seafood (counter): Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 51: United Kingdom, Frozen Fish and Seafood: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 52: United Kingdom, Raw Packaged Fish and Seafood - processed pieces: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 53: United Kingdom, Raw Packaged Fish and Seafood - whole cuts: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 54: United Kingdom Fish and Seafood Market Value (Pound Sterling million), by Category, 2011
Table 55: United Kingdom Fish and Seafood Market Value (US$ million), by Category, 2011
Table 56: United Kingdom Fish and Seafood Market Volume (Kg m), by Category, 2011
Table 57: United Kingdom Fish and Seafood Market Share (US$ million), by Category, 2011
Table 58: United Kingdom Fish and Seafood Expenditure Per Capita (Pound Sterling), by Category, 2011
Table 59: United Kingdom Fish and Seafood Expenditure Per Capita (US$), by Category, 2011
Table 60: United Kingdom Fish and Seafood Expenditure Per Household (Pound Sterling), by Category
Table 61: United Kingdom Fish and Seafood Expenditure Per Household (US$), by Category
Table 62: United Kingdom Fish and Seafood Market Volume Share (Kg m), by Category, 2011
Table 63: United Kingdom Fish and Seafood Consumption Per Capita (Kg m / Population m), by Category, 2011
Table 64: United Kingdom Fish and Seafood Consumption Per Household (Kg m / Households m), by Category, 2011
Table 65: United Kingdom Fish and Seafood Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
Table 66: United Kingdom Ambient Fish and Seafood Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 67: United Kingdom Dried Fish and Seafood Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 68: United Kingdom Fresh Fish and Seafood (counter) Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 69: United Kingdom Frozen Fish and Seafood Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 70: United Kingdom Raw Packaged Fish and Seafood - processed pieces Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 71: United Kingdom Raw Packaged Fish and Seafood - whole cuts Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 72: United Kingdom Switchers to Aldi for their Fish and Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 73: United Kingdom Switchers From Aldi for their Fish and Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 74: United Kingdom Switchers to Asda for their Fish and Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 75: United Kingdom Switchers From Asda for their Fish and Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 76: United Kingdom Switchers to Co-Op/Somerfield for their Fish and Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 77: United Kingdom Switchers From Co-Op/Somerfield for their Fish and Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 78: United Kingdom Switchers to Iceland for their Fish and Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 79: United Kingdom Switchers From Iceland for their Fish and Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 80: United Kingdom Switchers to Lidl for their Fish and Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 81: United Kingdom Switchers From Lidl for their Fish and Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 82: United Kingdom Switchers to MandS for their Fish and Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 83: United Kingdom Switchers From MandS for their Fish and Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 84: United Kingdom Switchers to Morrisons for their Fish and Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 85: United Kingdom Switchers From Morrisons for their Fish and Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 86: United Kingdom Switchers to Sainsbury's for their Fish and Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 87: United Kingdom Switchers From Sainsbury's for their Fish and Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 88: United Kingdom Switchers to Tesco for their Fish and Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 89: United Kingdom Switchers From Tesco for their Fish and Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 90: United Kingdom Switchers to Waitrose for their Fish and Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 91: United Kingdom Switchers From Waitrose for their Fish and Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 92: United Kingdom Switchers to Other for their Fish and Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 93: United Kingdom Switchers From Other for their Fish and Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 94: United Kingdom Profile of Fish and Seafood Consumers Whose Goods Mainly Come From Asda (% by Subgroup, as tracked by the Survey), 2011
Table 95: United Kingdom Profile of Fish and Seafood Consumers Whose Goods Mainly Come From Co-Op/Somerfield (% by Subgroup, as tracked by the Survey), 2011
Table 96: United Kingdom Profile of Fish and Seafood Consumers Whose Goods Mainly Come From Iceland (% by Subgroup, as tracked by the Survey), 2011
Table 97: United Kingdom Profile of Fish and Seafood Consumers Whose Goods Mainly Come From Lidl (% by Subgroup, as tracked by the Survey), 2011
Table 98: United Kingdom Profile of Fish and Seafood Consumers Whose Goods Mainly Come From MandS (% by Subgroup, as tracked by the Survey), 2011
Table 99: United Kingdom Profile of Fish and Seafood Consumers Whose Goods Mainly Come From Morrisons (% by Subgroup, as tracked by the Survey), 2011
Table 100: United Kingdom Profile of Fish and Seafood Consumers Whose Goods Mainly Come From Sainsbury's (% by Subgroup, as tracked by the Survey), 2011
Table 101: United Kingdom Profile of Fish and Seafood Consumers Whose Goods Mainly Come From Tesco (% by Subgroup, as tracked by the Survey), 2011
Table 102: United Kingdom Profile of Fish and Seafood Consumers Whose Goods Mainly Come From Waitrose (% by Subgroup, as tracked by the Survey), 2011
Table 103: United Kingdom Profile of Fish and Seafood Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011


List of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: United Kingdom Fish and Seafood Value Share (%), by Age Groups, 2011
Figure 3: United Kingdom Fish and Seafood Value Share (%), by Gender, 2011
Figure 4: United Kingdom Fish and Seafood Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: United Kingdom Fish and Seafood Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: United Kingdom Fish and Seafood Value Share (%) by Wealth Groups, 2011
Figure 7: United Kingdom Fish and Seafood Value Share (%) by Busy Lives Groups, 2011
Figure 8: United Kingdom Ambient Fish and Seafood Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: United Kingdom Ambient Fish and Seafood Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: United Kingdom Dried Fish and Seafood Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: United Kingdom Dried Fish and Seafood Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: United Kingdom Fresh Fish and Seafood (counter) Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: United Kingdom Fresh Fish and Seafood (counter) Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: United Kingdom Frozen Fish and Seafood Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 15: United Kingdom Frozen Fish and Seafood Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 16: United Kingdom Raw Packaged Fish and Seafood - processed pieces Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 17: United Kingdom Raw Packaged Fish and Seafood - processed pieces Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 18: United Kingdom Raw Packaged Fish and Seafood - whole cuts Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 19: United Kingdom Raw Packaged Fish and Seafood - whole cuts Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 20: United Kingdom Fish and Seafood Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Figure 21: United Kingdom Fish and Seafood Market Share (US$ million), by Category, 2011
Figure 22: United Kingdom Fish and Seafood Expenditure Per Capita (US$), by Category, 2011
Figure 23: United Kingdom Fish and Seafood Expenditure Per Household (US$), by Category
Figure 24: United Kingdom Fish and Seafood Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
Figure 25: United Kingdom Ambient Fish and Seafood Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 26: United Kingdom Dried Fish and Seafood Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 27: United Kingdom Fresh Fish and Seafood (counter) Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 28: United Kingdom Frozen Fish and Seafood Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 29: United Kingdom Raw Packaged Fish and Seafood - processed pieces Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 30: United Kingdom Raw Packaged Fish and Seafood - whole cuts Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 31: United Kingdom People Who Have Switched Retailer for their Fish and Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011

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