Synopsis
• This report provides the results for the Beer, Cider & Pre-mixed Spirits market in India, from Canadean’s unique, highly detailed and proprietary online survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.

• Its coverage includes, but is not limited to, consumption behaviours, the extent to which consumer trends influence their consumption and the value of the market these trends influence, and brand and private label choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.

Summary
• Marketers in the Beer, Cider & Pre-mixed Spirits market in India face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.

• This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Beer, Cider & Pre-mixed Spirits market in India they account for and which consumer trends drive their behaviour.

Scope
• Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.

• The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

Reasons To Buy
• The data provided allows marketers to track consumer behaviour through to its actual value impact on a product market. Unique in the market, this provides readers with a highly detailed data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviours.


• Consumer survey data for the following specific categories: Lager, Beer and Ale, Flavoured Alcoholic Beverages, Cider, and Low Alcohol Beer & Lager.

• Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

• Brand and private label penetration among consumers in 2011 as tracked by the survey.

Table Of Contents

Table of Contents
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children’s behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Beer, Cider and Pre-mixed Spirits Market Value
2.1.1 Age Groups
2.1.2 Education Achieved Groups
2.1.3 Wealth Groups
2.1.4 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Beer and Ale
2.2.2 Flavoured Alcoholic Beverages
2.2.3 Lager
2.3 Behavioral Trends and Market Value
2.3.1 Beer and Ale
2.3.2 Flavoured Alcoholic Beverages
2.3.3 Lager
3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Beer and Ale
3.1.2 Cider
3.1.3 Flavoured Alcoholic Beverages
3.1.4 Lager
3.1.5 Low Alcohol Beer and Lager
3.2 Consumer Profiles by Product Category
3.2.1 Beer and Ale
3.2.2 Flavoured Alcoholic Beverages
3.2.3 Lager
4 Brand vs. Private Label Uptake
4.1 Brand vs. Private Label Consumer Penetration
4.1.1 By Category
4.2 Beer, Cider and Pre-mixed Spirits Brand Choice and Private Label Consumer Penetration
4.2.1 Beer and Ale
4.2.2 Cider
4.2.3 Flavoured Alcoholic Beverages
4.2.4 Lager
4.2.5 Low Alcohol Beer and Lager
5 The Share of Consumers Influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Beer, Cider and Pre-mixed Spirits
5.1.2 Beer and Ale
5.1.3 Cider
5.1.4 Flavoured Alcoholic Beverages
5.1.5 Lager
5.1.6 Low Alcohol Beer and Lager
6 Consumption Impact: Market Valuation
6.1 Beer, Cider and Pre-mixed Spirits Value Impact of Consumer Consumption Behavior
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Beer, Cider and Pre-mixed Spirits Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Beer, Cider and Pre-mixed Spirits Volume Impact of Consumer Behavior Trends
6.3.1 Share by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category
7 Appendix
7.1 About Canadean
7.2 Disclaimer


List of Tables
Table 1: Volume Units for the Beer, Cider and Pre-Mixed Spirits Market
Table 2: Foreign Exchange Rate - INR Vs. US$, 2011
Table 3: India Survey Respondent Profile (weighted), 2011
Table 4: India Beer, Cider and Pre-mixed Spirits Value Share (%), by Age Groups, 2011
Table 5: India Beer, Cider and Pre-mixed Spirits Value Share (%) by Education Level Achieved Groups, 2011
Table 6: India Beer, Cider and Pre-mixed Spirits Value Share (%) by Wealth Groups, 2011
Table 7: India Beer, Cider and Pre-mixed Spirits Value Share (%) by Busy Lives Groups, 2011
Table 8: India Beer and Ale Consumer Group Share (% market value), 2011
Table 9: India Flavoured Alcoholic Beverages Consumer Group Share (% market value), 2011
Table 10: India Lager Consumer Group Share (% market value), 2011
Table 11: India Total Beer and Ale Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2011
Table 12: India Total Flavoured Alcoholic Beverages Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2011
Table 13: India Total Lager Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2011
Table 14: India Beer and Ale Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 15: India Cider Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 16: India Flavoured Alcoholic Beverages Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 17: India Lager Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 18: India Low Alcohol Beer and Lager Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 19: India Beer and Ale Consumer Profiles (% consumers by sub-group), 2011
Table 20: India Flavoured Alcoholic Beverages Consumer Profiles (% consumers by sub-group), 2011
Table 21: India Lager Consumer Profiles (% consumers by sub-group), 2011
Table 22: India Beer, Cider and Pre-mixed Spirits Private Label Consumer Penetration (% Consumers Using), by Category, 2011
Table 23: India Beer and Ale Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
Table 24: India Cider Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
Table 25: India Flavoured Alcoholic Beverages Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
Table 26: India Lager Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
Table 27: India Low Alcohol Beer and Lager Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
Table 28: India, Overall Beer, Cider and Pre-mixed Spirits: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 29: India, Beer and Ale: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 30: India, Cider: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 31: India, Flavoured Alcoholic Beverages: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 32: India, Lager: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 33: India, Low Alcohol Beer and Lager: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 34: India Beer, Cider and Pre-mixed Spirits Market Value (Indian Rupee million), by Category, 2011
Table 35: India Beer, Cider and Pre-mixed Spirits Market Value (US$ millions), by Category, 2011
Table 36: India Beer, Cider and Pre-mixed Spirits Market Volume (Ltrs m), by Category, 2011
Table 37: India Beer, Cider and Pre-mixed Spirits Market Share (US$ millions), by Category, 2011
Table 38: India Beer, Cider and Pre-mixed Spirits Expenditure Per Capita (Indian Rupee), by Category, 2011
Table 39: India Beer, Cider and Pre-mixed Spirits Expenditure Per Capita (US$), by Category, 2011
Table 40: India Beer, Cider and Pre-mixed Spirits Expenditure Per Household (Indian Rupee), by Category
Table 41: India Beer, Cider and Pre-mixed Spirits Expenditure Per Household (US$), by Category
Table 42: India Beer, Cider and Pre-mixed Spirits Market Volume Share (Ltrs m), by Category, 2011
Table 43: India Beer, Cider and Pre-mixed Spirits Consumption Per Capita (Ltrs m / Population m), by Category, 2011
Table 44: India Beer, Cider and Pre-mixed Spirits Consumption Per Household (Ltrs m / Households m), by Category, 2011


List of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: India Beer, Cider and Pre-mixed Spirits Value Share (%), by Age Groups, 2011
Figure 3: India Beer, Cider and Pre-mixed Spirits Value Share (%) by Education Level Achieved Groups, 2011
Figure 4: India Beer, Cider and Pre-mixed Spirits Value Share (%) by Wealth Groups, 2011
Figure 5: India Beer, Cider and Pre-mixed Spirits Value Share (%) by Busy Lives Groups, 2011
Figure 6: India Beer and Ale Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 7: India Cider Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 8: India Flavoured Alcoholic Beverages Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: India Lager Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 10: India Low Alcohol Beer and Lager Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: India Beer, Cider and Pre-mixed Spirits Market Share (US$ millions), by Category, 2011
Figure 12: India Beer, Cider and Pre-mixed Spirits Expenditure Per Capita (US$), by Category, 2011
Figure 13: India Beer, Cider and Pre-mixed Spirits Expenditure Per Household (US$), by Category

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