Consumer Trends in the Soft Drinks Market in France

  • March 2012
  • -
  • Canadean Ltd
  • -
  • 113 pages

Synopsis
• This report provides the results for the Soft Drinks market in France, from Canadean’s unique, highly detailed and proprietary online survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.

• Its coverage includes, but is not limited to, consumption behaviours, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.

Summary
• Marketers in the Soft Drinks market in France face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.

• This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Soft Drinks market in France they account for and which consumer trends drive their behaviour.

Scope
• Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.

• The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

Reasons To Buy
• The data provided allows marketers to track consumer behaviour through to its actual value impact on a product market. Unique in the market, this provides readers with a highly detailed data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviours.


• Consumer survey data for the following specific categories: Bottled Water, Sparkling Soft Drinks, Concentrates, Functional Drinks, Smoothies, Juices, and Ready To Drink Tea & Coffee.

• Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

• Brand and private label penetration among consumers in 2011 as tracked by the survey.

• Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011

Table Of Contents

Table of Contents
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children’s behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Soft Drinks Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Bottled Water
2.2.2 Concentrates
2.2.3 Functional Drinks
2.2.4 Juices
2.2.5 Ready to Drink Tea and Coffee
2.2.6 Smoothies
2.2.7 Sparkling Soft Drinks
2.3 Behavioral Trends and Market Value
2.3.1 Bottled Water
2.3.2 Concentrates
2.3.3 Functional Drinks
2.3.4 Juices
2.3.5 Ready to Drink Tea and Coffee
2.3.6 Smoothies
2.3.7 Sparkling Soft Drinks
3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Bottled Water
3.1.2 Concentrates
3.1.3 Functional Drinks
3.1.4 Juices
3.1.5 Ready to Drink Tea and Coffee
3.1.6 Smoothies
3.1.7 Sparkling Soft Drinks
3.2 Consumer Profiles by Product Category
3.2.1 Bottled Water
3.2.2 Concentrates
3.2.3 Functional Drinks
3.2.4 Juices
3.2.5 Ready to Drink Tea and Coffee
3.2.6 Smoothies
3.2.7 Sparkling Soft Drinks
4 Brand vs. Private Label Uptake
4.1 Brand vs. Private Label Consumer Penetration
4.1.1 By Category
4.2 Soft Drinks Brand Choice and Private Label Consumer Penetration
4.2.1 Bottled Water
4.2.2 Concentrates
4.2.3 Functional Drinks
4.2.4 Juices
4.2.5 Ready to Drink Tea and Coffee
4.2.6 Smoothies
4.2.7 Sparkling Soft Drinks
5 The Share of Consumers Influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Soft Drinks
5.1.2 Bottled Water
5.1.3 Concentrates
5.1.4 Functional Drinks
5.1.5 Juices
5.1.6 Ready to Drink Tea and Coffee
5.1.7 Smoothies
5.1.8 Sparkling Soft Drinks
6 Consumption Impact: Market Valuation
6.1 Soft Drinks Value Impact of Consumer Consumption Behavior
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Soft Drinks Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Soft Drinks Volume Impact of Consumer Behavior Trends
6.3.1 Share by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category
7 Retailer Choice, Switching and Category Share
7.1 Survey-tracked Retailer Shares by Volume
7.1.1 France Soft Drinks Survey-tracked Retailer Shares by Volume
7.2 Survey-tracked Retailer Shares by Volume by Category
7.2.1 France Bottled Water Survey-tracked Retailer Shares by Volume
7.2.2 France Concentrates Survey-tracked Retailer Shares by Volume
7.2.3 France Functional Drinks Survey-tracked Retailer Shares by Volume
7.2.4 France Juices Survey-tracked Retailer Shares by Volume
7.2.5 France Ready to Drink Tea and Coffee Survey-tracked Retailer Shares by Volume
7.2.6 France Smoothies Survey-tracked Retailer Shares by Volume
7.2.7 France Sparkling Soft Drinks Survey-tracked Retailer Shares by Volume
7.3 Levels of Retailer Switching in the Last Six Months
7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
7.3.2 Auchan Switching Analysis
7.3.3 Carrefour Switching Analysis
7.3.4 Casino Switching Analysis
7.3.5 Cora Switching Analysis
7.3.6 ITM (Intermarche) Switching Analysis
7.3.7 Leclerc Switching Analysis
7.3.8 Metro Group Switching Analysis
7.3.9 Monoprix Switching Analysis
7.3.10 Schwarz Group Switching Analysis
7.3.11 Systeme U Switching Analysis
7.3.12 Other Switching Analysis
7.4 Profiles of End-Consumers of Soft Drinks, by Retailer Used
7.4.1 Aldi
7.4.2 Auchan
7.4.3 Carrefour
7.4.4 Casino
7.4.5 Cora
7.4.6 Francap
7.4.7 ITM (Intermarche)
7.4.8 Leclerc
7.4.9 Louis Delhaize
7.4.10 Metro Group
7.4.11 Monoprix
7.4.12 Schwarz Group
7.4.13 Systeme U
7.4.14 Other
8 Appendix
8.1 About Canadean
8.2 Disclaimer


List of Tables
Table 1: Volume Units for the Soft Drinks Market
Table 2: Foreign Exchange Rate - Euro Vs. US$, 2011
Table 3: France Survey Respondent Profile (weighted), 2011
Table 4: France Soft Drinks Value Share (%), by Age Groups, 2011
Table 5: France Soft Drinks Value Share (%), by Gender, 2011
Table 6: France Soft Drinks Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: France Soft Drinks Value Share (%) by Education Level Achieved Groups, 2011
Table 8: France Soft Drinks Value Share (%) by Wealth Groups, 2011
Table 9: France Soft Drinks Value Share (%) by Busy Lives Groups, 2011
Table 10: France Bottled Water Consumer Group Share (% market value), 2011
Table 11: France Concentrates Consumer Group Share (% market value), 2011
Table 12: France Functional Drinks Consumer Group Share (% market value), 2011
Table 13: France Juices Consumer Group Share (% market value), 2011
Table 14: France Ready to Drink Tea and Coffee Consumer Group Share (% market value), 2011
Table 15: France Smoothies Consumer Group Share (% market value), 2011
Table 16: France Sparkling Soft Drinks Consumer Group Share (% market value), 2011
Table 17: France Total Bottled Water Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 18: France Total Concentrates Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 19: France Total Functional Drinks Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 20: France Total Juices Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 21: France Total Ready to Drink Tea and Coffee Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 22: France Total Smoothies Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 23: France Total Sparkling Soft Drinks Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 24: France Bottled Water Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 25: France Bottled Water Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 26: France Concentrates Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 27: France Concentrates Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 28: France Functional Drinks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 29: France Functional Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 30: France Juices Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 31: France Juices Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 32: France Ready to Drink Tea and Coffee Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 33: France Ready to Drink Tea and Coffee Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 34: France Smoothies Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 35: France Smoothies Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 36: France Sparkling Soft Drinks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 37: France Sparkling Soft Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 38: France Bottled Water Consumer Profiles (% consumers by sub-group), 2011
Table 39: France Concentrates Consumer Profiles (% consumers by sub-group), 2011
Table 40: France Functional Drinks Consumer Profiles (% consumers by sub-group), 2011
Table 41: France Juices Consumer Profiles (% consumers by sub-group), 2011
Table 42: France Ready to Drink Tea and Coffee Consumer Profiles (% consumers by sub-group), 2011
Table 43: France Smoothies Consumer Profiles (% consumers by sub-group), 2011
Table 44: France Sparkling Soft Drinks Consumer Profiles (% consumers by sub-group), 2011
Table 45: France Soft Drinks Private Label Consumer Penetration (% Consumers Using), by Category, 2011
Table 46: France Bottled Water Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
Table 47: France Concentrates Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
Table 48: France Functional Drinks Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
Table 49: France Juices Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
Table 50: France Ready to Drink Tea and Coffee Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
Table 51: France Smoothies Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
Table 52: France Sparkling Soft Drinks Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
Table 53: France, Overall Soft Drinks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 54: France, Bottled Water: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 55: France, Concentrates: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 56: France, Functional Drinks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 57: France, Juices: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 58: France, Ready to Drink Tea and Coffee: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 59: France, Smoothies: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 60: France, Sparkling Soft Drinks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 61: France Soft Drinks Market Value (Euro million), by Category, 2011
Table 62: France Soft Drinks Market Value (US$ million), by Category, 2011
Table 63: France Soft Drinks Market Volume (Ltrs m), by Category, 2011
Table 64: France Soft Drinks Market Share (US$ million), by Category, 2011
Table 65: France Soft Drinks Expenditure Per Capita (Euro), by Category, 2011
Table 66:France Soft Drinks Expenditure Per Capita (US$), by Category, 2011
Table 67: France Soft Drinks Expenditure Per Household (Euro), by Category
Table 68: France Soft Drinks Expenditure Per Household (US$), by Category
Table 69: France Soft Drinks Market Volume Share (Ltrs m), by Category, 2011
Table 70: France Soft Drinks Consumption Per Capita (Ltrs m / Population m), by Category, 2011
Table 71: France Soft Drinks Consumption Per Household (Ltrs m / Households m), by Category, 2011
Table 72: France Soft Drinks Survey-tracked Retailer Shares by Volume (% of Ltrs m), 2011
Table 73: France Bottled Water Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Table 74: France Concentrates Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Table 75: France Functional Drinks Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Table 76: France Juices Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Table 77: France Ready to Drink Tea and Coffee Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Table 78: France Smoothies Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Table 79: France Sparkling Soft Drinks Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Table 80: France: Switchers to Auchan for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 81: France: Switchers From Auchan for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 82: France: Switchers to Carrefour for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 83: France: Switchers From Carrefour for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 84: France: Switchers to Casino for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 85: France: Switchers From Casino for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 86: France: Switchers to Cora for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 87: France: Switchers From Cora for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 88: France: Switchers to ITM (Intermarche) for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 89: France: Switchers From ITM (Intermarche) for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 90: France: Switchers to Leclerc for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 91: France: Switchers From Leclerc for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 92: France: Switchers to Metro Group for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 93: France: Switchers From Metro Group for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 94: France: Switchers to Monoprix for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 95: France: Switchers From Monoprix for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 96: France: Switchers to Schwarz Group for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 97: France: Switchers From Schwarz Group for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 98: France: Switchers to Systeme U for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 99: France: Switchers From Systeme U for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 100: France: Switchers to Other for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 101: France: Switchers From Other for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 102: France: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Aldi (% by Subgroup, as tracked by the Survey), 2011
Table 103: France: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Auchan (% by Subgroup, as tracked by the Survey), 2011
Table 104: France: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Carrefour (% by Subgroup, as tracked by the Survey), 2011
Table 105: France: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Casino (% by Subgroup, as tracked by the Survey), 2011
Table 106: France: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Cora (% by Subgroup, as tracked by the Survey), 2011
Table 107: France: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Francap (% by Subgroup, as tracked by the Survey), 2011
Table 108: France: Profile of Soft Drinks Consumers Whose Goods Mainly Come From ITM (Intermarche) (% by Subgroup, as tracked by the Survey), 2011
Table 109: France: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Leclerc (% by Subgroup, as tracked by the Survey), 2011
Table 110: France: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Louis Delhaize (% by Subgroup, as tracked by the Survey), 2011
Table 111: France: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Metro Group (% by Subgroup, as tracked by the Survey), 2011
Table 112: France: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Monoprix (% by Subgroup, as tracked by the Survey), 2011
Table 113: France: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Schwarz Group (% by Subgroup, as tracked by the Survey), 2011
Table 114: France: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Systeme U (% by Subgroup, as tracked by the Survey), 2011
Table 115: France: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011


List of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: France Soft Drinks Value Share (%), by Age Groups, 2011
Figure 3: France Soft Drinks Value Share (%), by Gender, 2011
Figure 4: France Soft Drinks Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: France Soft Drinks Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: France Soft Drinks Value Share (%) by Wealth Groups, 2011
Figure 7: France Soft Drinks Value Share (%) by Busy Lives Groups, 2011
Figure 8: France Bottled Water Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: France Bottled Water Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: France Concentrates Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: France Concentrates Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: France Functional Drinks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: France Functional Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: France Juices Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 15: France Juices Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 16: France Ready to Drink Tea and Coffee Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 17: France Ready to Drink Tea and Coffee Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 18: France Smoothies Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 19: France Smoothies Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 20: France Sparkling Soft Drinks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 21: France Sparkling Soft Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 22: France Soft Drinks Market Share (US$ million), by Category, 2011
Figure 23: France Soft Drinks Expenditure Per Capita (US$), by Category, 2011
Figure 24: France Soft Drinks Expenditure Per Household (US$), by Category
Figure 25: France Soft Drinks Survey-tracked Retailer Shares by Volume (% of Ltrs m), 2011
Figure 26: France Bottled Water Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Figure 27: France Concentrates Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Figure 28: France Functional Drinks Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Figure 29: France Juices Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Figure 30: France Ready to Drink Tea and Coffee Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Figure 31: France Smoothies Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Figure 32: France Sparkling Soft Drinks Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Figure 33: France: People Who Have Switched Retailer for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011

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