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Internet Video 2011 - 2014: View, Share, Site and User Analytics

  • April 2012
  • -
  • AccuStream Research
  • -
  • 165 pages

Internet video climbed to a lofty 431.8 billion views in 2011, an increase of 43.2%, delivering 21.2 billion hours of self-selected, personal preference content to users, an estimated 5.2% of TV hours watched for the year.

Professionally produced and distributed video on destination sites captured a 22.1% share, while UGC/Social Networking counterparts racked up 77.9% of total views, according to a comprehensive usage analytics report produced by Accustream Research

The report, Internet Video 2011 - 2014: View, Share, Site and User Analytics, presents rigorous analyses surrounding pro publisher brands, content categories, sites and aggregator networks monthly, in addition to historical performance encompassing the entire period since the format’s introduction online in 1998, through 2011; forecasts are carried out to 2014.

UGC view growth covers the period 2005 - 2011, forecast to 2014. Analysis includes video plays associated with a lengthy list of publisher/producer managed partner channels on YouTube that now make up 21.8% of requested content, along with other professional and semi-pro video viewed, shared, embedded, uploaded or modified. YouTube captured a 94% share of UGC views.

Television content (long, short-form programming and promos) captured a segment leading 25.3% of the pro total, including activity on Hulu, followed by multi-genre aggregation sites at 22.5%; entertainment/kids clocked in at 18.4%

Music video was the category champion on YouTube, holding a 38.4% share of total views across all partner channels and search-related content plays. The site’s vast library delivers the highest number of music views accessed via the Internet channel. YouTube manages the Internet’s largest video pre-roll advertising network.

Views per unique user per month inched up 3.2% across all pro managed sites in 2011 to 6.4, following a 51.2% uptick in 2010. The UGC comparable 80.7 views per unique user per month decreased 12.1% on the heels of a 147.2% spike in 2010. Pro video audiences exceed those frequenting UGC video and social networking sites by greater than a factor of three.

Table Of Contents

Internet Video 2011 - 2014: View, Share, Site and User Analytics

TABLE OF CONTENTS:

EXECUTIVE SUMMARY 1

Internet Video Views Rise 43.2% in 2011 1
Pro and UGC Video Views: 2005-2011 2
Pro and UGC Video Viewing Share Trend Analysis: 2005-2011 3
Pro Video Sites Have a Large Unique User Base Advantage Over UGC Video 4
Annual Percent Change in Views per Unique User per Month per Site: 2007-2011 5
Professionally Produced, Published, Distributed and Syndicated Video Generates 95.3 Billion Views in 2011 5
Pro Internet Video Growth Rates: 1998-2014 6
Television Content Delivered 24.1 Billion Views in 2011, and Leads the Professional Categories across the Internet 7
UGC and Social Networking Video Views Up 46.2% in 2011 7
YouTube Produced 94.3% of UGC/Social Networking Video Views in 2011 7
Music, Entertainment and Comedy Account For a Combined 56.4% Share of Total Partner Channel Views in 2011 7
Music is the Top Category on YouTube, Capturing a 38.4% Share of Total Views 7

SECTION ONE 8

Internet Video Views Rise 43.2% in 2011 8
UGC and Pro Video Growth and View Share Summary: 2005 - 2011 8
UGC/Social Networking and Pro Video Market Growth and Forecast: 2005 - 2014 12
UGC Video View Growth Continues to Outpace Pro Published and Hosted content 16
UGC/Social Networking and Pro Video Market Growth Rate Comparison: 2005-2014 17
Pro and UGC Video Exhibit Similar Growth Rates, Based on Comparable Stages of Market Maturity 19
Pro Video Sites Have a Large Unique User Base Advantage Over UGC Video, Though Audience Share is More Fragmented 21
Pro and UGC/Social Networking Video Views per Unique User per Month Comparison: 2006 - 2011 22
Views per Unique User per Month per Site 2006 - 2011: Pro vs. UGC Video 22
Annual Percent Change in Views per Unique User per Month per Site: 2007-2011 25
Annual Percent Change in Total Unique Users 2007-2011: Pro vs UGC Video 26

SECTION TWO 27

Professionally Produced, Published, Distributed and Syndicated Video Records95.3 Billion Views in 2011 27
Pro Video Views: 1998 - 2014 28
Pro Video View Growth Rates: 1998 - 2014 30
Video Views per Unique User, per Site, per Month Increased 3.2% in 2011 32
Total Pro Video Views per Unique User per Site per Month 32
Television Content Delivered 24.1 Billion Views in 2011, and Leads the Professional Categories across the Internet 34
Internet Video Category Growth: 1999 - 2012 (Professional Video Content) 35
Professional Video Views by Category: 2011 37
Professional Video Views by Category: 2010 39
Television Views Have Doubled Since 2009 41
Professional Video View Growth by Category: 2009 - 2011 41
Pro Published Television Content Category Share 1999-Est 2012 45
Pro Published News/Info/Politics Content Category Share 1999-Est 2012 47
Pro Published Entertainment/Kids Content Category Share 1999-Est 2012 49
Pro Published Music Content Category Share 1999-Est 2012 51
Pro Published Sports Content Category Share 1999-Est 2012 53
Pro Published Movie/Film Content Category Share 1999-Est 2012 55
Pro Video Category Analysis: 2011 56
Television 56
Entertainment/Kids 72
News/Information/Politics 98
Film/Movies/Movies and TV 110
Aggregation/Search Channels/Sites 115
Music/Music News/Interviews 118
Music/Music News/Interviews 122
Sports 124

SECTION THREE 131

UGC Video Offers Viewers Diverse Choice in Thematic Channels and Content Category Options 131
UGC and Social Networking Video Views Up 46.2% in 2011 131
UGC/Social Networking Video Views and Growth Rates: 2005 - 2014 132
UGC/Social Networking Video Views per Unique User per Month Comparison: 2006-2011 135
YouTube Produced 94.3% of UGC/Social Networking Video Views in 2011 139
YouTube and UGC Video View Comparison: 2006 - 2011 139
YouTube Video Views: 2006 - 2011 143
Music, Entertainment and Comedy Account For a Combined 56.4% Share of Total Partner Channel Views in 2011 146
Views by Partner Channel Category: 2011 146
Views by Partner Channel Category: 2005 - 2010 147
Partner Channel Views Generate 21.8% of Total YouTube Views, Excluding Vevo Music Videos in 2011 149
Partner Channel Views: 2005 - 2011 149
Professional and Semi-Professional Channel Views: 2010 - 2011 149
Themed Category Video Views Chart 248.1 Billion Views in 2011 150
YouTube Video Views by Themed Category Type: 2011 150
Music is the Top Category on YouTube, Capturing a 38.4% Share of Total Views 152
Video Views by Category and Partner Channel Type: 2011 153
YouTube and UGC Sites Exhibit a High Degree of Video Viewing Consistency by Category 155
YouTube Category Share Shifts: 2005 - 2011 155
YouTube's Mobile Views Log 13.6% of the 2011 Total 157
YouTube Mobile Viewing: 2010 - 2011 157
UGC/SOCIAL NETWORKING VIDEO VIEWS: 2011 159

SECTION FOUR 165

NTERNET VIDEO VIEW DATABASE: 2011 FULL YEAR 165

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