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South Africa B2C E-Commerce Market 2015

  • February 2015
  • -
  • yStats - Research on International Markets
  • -
  • 61 pages

Online Retail Growing in South Africa

Though lagging behind other regions in development of online retail, African B2C E-Commerce is expected to rise, stimulated by increasing Internet penetration, improving infrastructure and especially the rise of mobile.

South Africa is one of the continent’s leaders in online retail development. It is significantly ahead of many other African countries in terms of infrastructure indicators such as Internet, smartphone and payment card penetration. An important development in South Africa is the declining share of online spending made on foreign websites. Fear of hidden charges and convenience of buying from local merchants are cited as major reasons for not buying cross-border. Nevertheless, the US-based global merchant Amazon ranks among the most visited E-Commerce websites in the country, while the two largest South African online merchants Kalahari.com and Takealot.com have merged to join forces against increased local and international competition.

Overall, South African B2C E-Commerce market potential is still largely untapped, as online accounted for only slightly more than 1% of total retail sales last year.

Table Of Contents

South Africa B2C E-Commerce Market 2015
1. Management Summary

2. Regional and International Comparisons
• Breakdown of B2C E-Commerce Sales, by Regions, incl. Middle East and Africa, in %, 2013 and 2018f
• Online Shopper Penetration, by Region, in % of Internet Users, incl. Middle East and Africa, 2013 - 2018f
• B2C E-Commerce Sales, in USD billion, 2013 and 2018
• Share of Consumers who Prefer to Shop Online, in % of Consumers who Connect to the Internet at Least Once a Week, by Selected Countries, incl. South Africa and Nigeria, July 2014
• Leading Online Activities, in % of Internet Users who Use the Internet at Least Once a Week, by Selected Countries, incl. South Africa and Nigeria, July 2014
• Product Categories Purchased Online, in % of Online Shoppers, by Selected Countries, incl. South Africa and Nigeria, July 2014
• Online Shopping Destinations, in % of Internet Users Who Use the Internet at Least Once, by Selected Countries, incl. South Africa and Nigeria, July 2014
• Share of Consumers Shopping Online Weekly and Monthly, in %, by Selected Countries and Territories, incl. South Africa, 2013
• Online Shopper Penetration, in % of Respondents, by Egypt, Kenya, Morocco, Nigeria and South Africa, 2013
• Share of Respondents who Do Not Shop Online Because of Concerns about Safety of Online Payment Transactions, by Egypt, Kenya, Morocco, Nigeria and South Africa, in %, 2013
• Share of Respondents Who Shopped or Intend to Shop via Mobile Phones, in %, by Egypt, Kenya, Morocco, Nigeria and South Africa, 2013
• Number of Internet Users, by Egypt, Nigeria and South Africa, in millions, 2013 - 2018f
• Internet Penetration, by Selected Countries, in % of Population, 2013
• Mobile Phone Users, in millions, and Penetration, in % of Population, by Egypt, Nigeria and South Africa, 2013 - 2018f
• Smartphone Users, in millions, and Penetration, in % of Mobile Phone Users, by Egypt, Nigeria and South Africa, 2013 - 2018f
• Payment Card Penetration per 100 Inhabitants, by Egypt, Kenya, Morocco, Nigeria and South Africa, 2013

3. Overview
• B2C E-Commerce Overview and International Comparisons, January 2015

4. Trends
• Smartphone Penetration, in % of Mobile Phone Owners, and Share of Internet Users Using Smartphones to Access the Internet, in %, June 2014
• Share of Smartphone Users Purchasing via Mobile, in %, June 2014
• Share of Mobile Shoppers on Active Mobile Internet Users, in %, 2012 and 2013
• Share of Online Spending Made on Foreign Websites, in %, 2012 - 2014
• Barriers to Buying Cross-Border, in % of Online Shoppers, 2014e

5. Sales and Shares
• B2C E-Commerce Sales, in ZAR billion, 2012 - 2014e
• Share of B2C E-Commerce on Total Retail Sales, in %, 2014e

6. Users and Shoppers
• Internet Penetration, in % of Individuals, 2009 - 2013
• Internet Penetration on Households, in %, by Access at Home and Other Places, 2012 and 2013
• Types of Internet Access by Place of Access, in % of Households, by Metropolitan, Urban, Rural and Total, 2013
• Number of Internet Users, in millions, 2010 - 2018f
• Number of Internet Users, in millions, 2013 - 2018f
• Number of Online Shoppers, in millions, 2012 and 2013

7. Products
• Products Purchased Online, incl. “Clothes and Accessories”, in % of Online Shoppers, April 2014

8. Payment
• Breakdown of Online Shopping Transactions, by Payment Methods, in %, 2013
• Online Payment Methods Used in B2C E-Commerce, in % of Online Shoppers, December 2013
• Breakdown of Online Payment Methods Preferred in B2C E-Commerce, in % of Online Shoppers, December 2013
• Credit Cards Used in B2C E-Commerce, by Brands, in % of Online Shoppers who Pay with Credit Cards, December 2013

9. Delivery
• Breakdown of Preferred Delivery Time, in % of Online Shoppers, and Share of Online Shoppers Willing to Use Pick-Up and Pay on Collection Option, in % of Online Shoppers, December 2013

10. Players
• B2C E-Commerce Players Overview, January 2015
• Most Visited E-Commerce Websites, in % of Active Internet Users, 2014e
• Top 10 E-Commerce Websites, by Unique Visitors, in thousands, April 2014
• E-Commerce Websites where “Clothing and Accessories” are Purchased from, in % of Online Shoppers buying Clothing and Accessories, April 2014

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