Europe Online Gaming Market 2014

  • March 2014
  • -
  • yStats - Research on International Markets
  • -
  • 66 pages

1.) Online game playing on the increase in Europe, with a trend toward mobile and social gaming.

A new publication by Hamburg-based secondary research organization yStats.com, “Europe Online Gaming Market 2014”, reports that Internet users in Europe spend more time playing games online than residents of other nations. Game players in Western Europe tend to spend more time online through consoles or the computer compared to their neighbors in the emerging markets of Eastern Europe, but throughout the continent, the trend is clearly toward online gaming through mobile devices such as tablet computers and smartphones, and toward gaming through social networks.

In Europe, the UK led spending rates on digital game content, while Germany was the leading country by average monthly revenue per paying user. Online gaming is a vast market in the UK as nearly 20% of the population of the UK use the Internet to play video games. The online game market there has further growth potential because of the mobile trend. Tablets were the first choice of over a third of mobile device owners to play games in 2013 in the UK, while half of all tablet owners played games. In Germany, consoles and PC are still popular for gaming, but mobile and social platforms are gaining importance. Downloads generated the highest revenue on the online gaming market in Germany in 2013. Mobile game sales also grow, with games for mobile devices making the largest contribution. The most popular types of games played in Germany are strategy, casual and action games.

In France, digital games are expected to grow and take a large share of the total video games market, while physical games sales decline. The revenues of the digital gaming market in France grew by over 10% in 2013, while the share of digital gaming on the total gaming market increased. Computer was the device most frequently used for gaming in France last year, followed by smartphone. In Belgium, the largest group of gamers played social or casual games, with the mobile gaming audience also being significant. A similar pattern was observed in Spain, and in Italy the PC and consoles are still used as much for games as smartphones and tablets.

The emerging markets Turkey and Poland were ahead of Western European countries in terms of the share of online gamers on Internet users in 2013. Eastern European countries also had a higher share of users who play networked games than in Western Europe, with Croatia in the lead. In Poland, computer games remained a major segment of the gaming market in 2013, but social, mobile games and online MMOs are catching up. In Turkey, over 20 million people play games online regularly, with social games being the largest contributors to this number.

In Russia, the online gaming market is booming, with still more growth expected from the mobile and social platforms. The online gaming market grew by over 20% in Russia, with MMO being the largest segment, followed by social. The number of mobile gamers in Russia is forecasted to increase annually to reach over 60 million in 2016, with around the same number playing online games other than on mobile devices.

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Table Of Contents

1.Management Summary

2 . Europe (Regional)
•Top 3 Markets in Western Europe by Digital Game Content Sales, 2012
•Share of Online Gamers on Total Internet Users, in %, by Selected Countries, 2013
•Share of Internet Users Playing Networked Games with Other Persons, by Countries, in %, 2012
•Share of Players Who Pay for Mobile Games, 2012
•Average Monthly Revenue Per Paying User in Free-to-Play MMOs, by Selected Countries, 2012

3. Western Europe

3.1. UK (Top Country)
•Online Gaming Market Trends, 2014
•Online Game Spending, in GBP million, 2011 and 2012
•Online Game Spending, in GBP million, 2011 and 2012
•Mobile Game Spending, in GBP million, 2010 and 2013f
•Share of Individuals Who Play Video Games Online, in %, Q3 2013
•Share of Individuals Aged 16 - 34 Who Play Games Online, in %, 2012
•Average Time Spent Playing Online Games* per Week, in % of Individuals Aged 16 - 34, 2012
•Share of Tablet Owners Who Play Games on Tablet, in %, 2013 and Mobile Devices Used the Most for Playing Games, in % of Users, 2013
•Breakdown of Total and Daily Mobile Gamers, by Gender and Age, in %, April 2013
•Breakdown of Users Who Purchased Mobile Games and Who Download Mobile Games for Free, by Platform, in %, April 2013
•Breakdown of In-Game Purchases for Mobile Games, by Type, April 2013

3.2. Germany (Top Country)
•Online Gaming Trends, 2014
•Online Gaming Revenues, by Downloads, Subscriptions and Payments for Online and Browser Games, and In-Game
Purchases, in EUR million, 2011, 2012 and H1 2013
•Number of Mobile Games Sold, in million, Sales, in EUR million, and Average Game Price, in EUR, by Games for Mobile Phones and Smartphones, Games for Mobile Consoles and Total, H1 2012 and H1 2013
•In-Game Purchases of Virtual Goods, in EUR million, 2012, 2013e and 2017f
•Number of Online Gamers, by Game Type, in millions, 2013
•Devices Used for Playing Games, in % of Gamers, 2013
•Devices Used Most Frequently for Playing Games, by Used Daily and At Least Once a Week, in % of Gamers, March 2013
•Share of Gamers Who Pay for Games, in %, 2013 and Breakdown of Game Spending, by Type, in %, 2013
•Top 6 Categories of Most Visited Websites, Incl. “Gaming”, in % Internet Users, June 2013
•Most Popular Types of Games, by Total, Male and Female Gamers, in %, 2013

3.3. France (Top Country)
•Online Gaming Trends, 2014
•Digital Gaming Revenues, in EUR million, 2012 and 2013e
•Share of Digital Gaming on Total Gaming Revenues, 2012 and 2013e
•Breakdown of Frequency of Usage of Devices for Gaming, by Device, in % of Gamers, 2013
•Share of Gamers Who Bought Digital Games at Least Once, by Age Group, in %, 2013 and Share of Gamers Who Prefer Buying Digital Games over Physical, in %, 2013

3.4. Belgium
•Number of Gamers, by Platform, in millions, 2013 and Share of Gamers Who Pay for Games, in %, 2013

3.5. Denmark
•Share of Online Shoppers Purchasing Video Games Software Online, in %, by Age Group, Gender and Total, 2010-2013

3.6. Italy
•Number of Gamers, by Platform, in millions, 2013 and Share of Gamers Who Pay for Games, in %, 2013

3.7. Netherlands
•Breakdown of Video Gaming On Different Platforms, by Frequency, in % of Gamers, 2013
•Share of Device Owners Who Purchased Games and Virtual Goods for Games, by Tablet and Smartphone, in %, July 2013

3.8. Spain
•Number of Gamers, by Platform, in millions, 2013 and Share of Gamers Who Pay for Games, in %, 2013

3.9. Sweden
•Share of Individuals Purchasing Video or Computer Games Software Online, in %, by Age Group, Gender, Gender and Total, 12 Months to March 2013

4. Eastern Europe

4.1. Russia (Top Country)
•Online Gaming Trends, 2014
•Gaming Revenues, by Segment and Total, in USD million, 2010 - 2012
•Share of Online on Total Gaming Market, in %, 2010 - 2012 and Breakdown of Online Gaming Market, by Segment, in % of Total Gaming Market, 2010 - 2012
•Online Gaming Revenues, in USD million, 2011 and 2013e
•Number of Online Gamers, in million, 2012 and 2016f
•Number of Mobile Gamers, in million, 2012 and 2016f
•Breakdown of Gamers by Gender, Age Group and Income, by Browser Gamers and Social Gamers, in %, 2012
•Free-To-Play MMO Market Data, Including Monthly Users, in million, Average Revenue Per Paying User, in USD, Conversion Rate, in %, 2013
•Breakdown of Payments in Online Gaming, by Method, in %, January 2012 and January 2013

4.2. Poland
•Online Gaming Trends, 2014
•Share of Online Gamers on Internet Users, in %, 2013

4.3. Turkey
•Online Gaming Trends, 2014
•Share of Online Gamers on Internet Users, in %, 2013

Companies Mentioned

Apple, Google, Microsoft, BB

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