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Jeans in Germany

  • February 2016
  • -
  • Euromonitor International
  • -
  • 32 pages

The casualisation of the business and daily lives of German consumers is not a new trend. In fact it was one of the main contributors to the growth in sales of jeans over the review period. In 2015 too, value and volume sales of overall jeans recorded positive development. However, men’s jeans reached saturation, also having to face competition from other growing trends, such as the increasing popularity of modular suit systems and sporting-look apparel suitable for everyday life. As a result,...

Euromonitor International's Jeans in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Jeans market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Jeans in Germany
JEANS IN GERMANY
Euromonitor International
February 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Jeans: Volume 2010-2015
Table 2 Sales of Jeans: Value 2010-2015
Table 3 Sales of Jeans: % Volume Growth 2010-2015
Table 4 Sales of Jeans: % Value Growth 2010-2015
Table 5 Sales of Men's Jeans: Volume 2010-2015
Table 6 Sales of Men's Jeans: Value 2010-2015
Table 7 Sales of Men's Jeans: % Volume Growth 2010-2015
Table 8 Sales of Men's Jeans: % Value Growth 2010-2015
Table 9 Sales of Women's Jeans: Volume 2010-2015
Table 10 Sales of Women's Jeans: Value 2010-2015
Table 11 Sales of Women's Jeans: % Volume Growth 2010-2015
Table 12 Sales of Women's Jeans: % Value Growth 2010-2015
Table 13 NBO Company Shares of Jeans: % Value 2011-2015
Table 14 LBN Brand Shares of Jeans: % Value 2012-2015
Table 15 Forecast Sales of Jeans: Volume 2015-2020
Table 16 Forecast Sales of Jeans: Value 2015-2020
Table 17 Forecast Sales of Jeans: % Volume Growth 2015-2020
Table 18 Forecast Sales of Jeans: % Value Growth 2015-2020
Table 19 Forecast Sales of Men's Jeans: Volume 2015-2020
Table 20 Forecast Sales of Men's Jeans: Value 2015-2020
Table 21 Forecast Sales of Men's Jeans: % Volume Growth 2015-2020
Table 22 Forecast Sales of Men's Jeans: % Value Growth 2015-2020
Table 23 Forecast Sales of Women's Jeans: Volume 2015-2020
Table 24 Forecast Sales of Women's Jeans: Value 2015-2020
Table 25 Forecast Sales of Women's Jeans: % Volume Growth 2015-2020
Table 26 Forecast Sales of Women's Jeans: % Value Growth 2015-2020
Canda Mode GmbH and Co Kg in Apparel and Footwear (germany)
Strategic Direction
Key Facts
Summary 1 CandA MODE GMBH and CO KG: Key Facts
Summary 2 CandA MODE GMBH and CO KG: Operational Indicators
Retail Operations
Summary 3 CandA MODE GMBH and CO KG: Retail Operational Indicators
Internet Strategy
Chart 1 CandA MODE GMBH and CO KG in Berlin
Competitive Positioning
Summary 4 CandA MODE GMBH and CO KG: Competitive Position 2015
Handm Hennes and Mauritz BV and Co Kg in Apparel and Footwear (germany)
Strategic Direction
Key Facts
Summary 5 HandM Hennes and Mauritz BV and Co KG: Key Facts
Summary 6 HandM Hennes and Mauritz BV and Co KG: Operational Indicators
Retail Operations
Summary 7 HandM Hennes and Mauritz BV and Co KG: Retail Operational Indicators
Internet Strategy
Chart 2 HandM Hennes and Mauritz BV and Co KG: HandM in Berlin - store front left
Chart 3 HandM Hennes and Mauritz BV and Co KG: HandM in Berlin - store front right
Competitive Positioning
Summary 8 HandM Hennes and Mauritz BV and Co KG: Competitive Position 2015
Executive Summary
Stagnating Sales of Apparel and Footwear in Germany
It Never Had A Chance - Various Factors Hamper the Growth of Apparel and Footwear
There Is A New Order in the Competitive Environment for Apparel and Footwear
High Speed Internet - Online Retailing Remains the Fastest Growing Distribution Channel
Innovative Solutions To Ensure A Slower Decline in Value Sales
Key Trends and Developments
I Know What I Want and I Want It Now - How Societal Changes Impact Sales of Apparel and Footwear
Sustainability and Fair Trade As New Standards
Why Store-based Retailing Is Important for Apparel and Footwear
Market Data
Table 27 Sales of Apparel and Footwear by Category: Volume 2010-2015
Table 28 Sales of Apparel and Footwear by Category: Value 2010-2015
Table 29 Sales of Apparel and Footwear by Category: % Volume Growth 2010-2015
Table 30 Sales of Apparel and Footwear by Category: % Value Growth 2010-2015
Table 31 NBO Company Shares of Apparel and Footwear: % Value 2011-2015
Table 32 LBN Brand Shares of Apparel and Footwear: % Value 2012-2015
Table 33 Distribution of Apparel and Footwear by Format: % Value 2010-2015
Table 34 Distribution of Apparel and Footwear by Format and Category: % Value 2015
Table 35 Forecast Sales of Apparel and Footwear by Category: Volume 2015-2020
Table 36 Forecast Sales of Apparel and Footwear by Category: Value 2015-2020
Table 37 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
Table 38 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 9 Research Sources












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