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Jeans in India

  • March 2016
  • -
  • Euromonitor International
  • -
  • 28 pages

Summary

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The rising popularity of yoga pants and leggings posed a threat to sales of denims in India during 2015. Manufacturers such as Levi Strauss India, Inditex and VF Brands India launched stretch jeans and extra stretch jeans for their brands Levis, Zara, Lee and Wrangler during the year to counter this threat. Manufacturers had to carry out promotions highlighting the high quality and comfort factor of their stretch jeans to educate consumers and attract them to their brands during 2015.

Euromonitor International’ s Jeans in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Jeans market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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