Table of Contents
Brimag Digital Age Ltd reduced the prices of its Beko freestanding fridge freezers at the beginning of 2016, prompting price competition in the category, mainly involving Blomberg importer Ralco Ltd. Brimag started by reducing the price of only one model, a freestanding fridge freezer with four doors, later extended price reductions to other fridge freezer models and even to other consumer appliances categories. Responding to this price reduction, Ralco immediately offered even larger discounts...
Euromonitor International’s Refrigeration Appliances in Israel report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Built-in Refrigeration Appliances, Electric Wine Coolers/Chillers, Freestanding Refrigeration Appliances, Freezers, Fridge Freezers, Fridges.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Refrigeration Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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