Location Based Advertising and Marketing

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Mobile Marketing & Advertising 2013: Challenges and Opportunities

Mobile Marketing & Advertising 2013: Challenges and Opportunities

  • $ 995
  • Industry report
  • by Mind Commerce Publishing
  • December 2014
  • 52 pages

No longer a niche value-added service (VAS), mobile marketing and advertising is now a mainstream service offering. As is the case with many VAS applications, there is an interdependency between the mobile operator and various third parties including media companies, advertisers, portals, content providers, ...

Industries: Online Advertising | Countries: World

Global TV Advertising Market 2014-2018

Global TV Advertising Market 2014-2018

  • $ 2 500
  • Industry report
  • by Infiniti Research Limited
  • October 2014
  • 79 pages

About TV Advertising TV advertising is a platform that enables advertisers to create awareness and promote their products among consumers. Since television is the largest medium to reach people across the world, TV advertisers are keen to approach advertising channel operators. Advertising on TV can ...

Industries: Online Advertising | Countries: World

Global Indoor Location-based Search and Advertising Market 2014-2018

Global Indoor Location-based Search and Advertising Market 2014-2018

  • $ 2 500
  • Industry report
  • by Infiniti Research Limited
  • September 2014
  • 67 pages

About Indoor Location-based Search and Advertising The business scenario around the world is undergoing a huge paradigm shift. Location information has started to play an increasingly critical role in the way businesses operate. Brands are coming up with new innovative ways to engage and interact with ...

Industries: Advertising | Countries: World

Global Internet Advertising Market 2014-2018

Global Internet Advertising Market 2014-2018

  • $ 2 500
  • Industry report
  • by Infiniti Research Limited
  • September 2014
  • 94 pages

About Internet Advertising Online advertising is a medium which uses internet for advertising a product or services. It is one of the most popular media of advertising because of its wide reach, flexibility, and accessibility. One of the benefits of internet advertising is that it can be customized, ...

Industries: Advertising | Countries: World

Global Enterprise Location-based Search and Advertisement Market 2014-2018

Global Enterprise Location-based Search and Advertisement Market 2014-2018

  • $ 2 500
  • Industry report
  • by Infiniti Research Limited
  • September 2014
  • 59 pages

About Global Enterprise Location-based Search and Advertising The location-based search and advertising is a form of advertising in which the users integrate mobile advertising with various mobile technologies such as location-based services. The location-based search and advertising is expected to grow ...

Industries: Advertising | Countries: World

Global Digital Media - Advertising and Marketing in the Digital Age

Global Digital Media - Advertising and Marketing in the Digital Age

  • $ 125
  • Industry report
  • by Paul Budde Communication Pty Ltd
  • September 2014
  • 15 pages

Spending on advertising using digital media channels is continuing to grow in market share despite economic conditions slowing down the growth of overall advertising spending. In 2014 the advertising sector is focused on the future opportunities offered by multi-screen developments. In other words, a ...

Industries: Advertising | Countries: World

Video and Mobile AdTech M & A 2005 - 2014: Exit Valuations

Video and Mobile AdTech M & A 2005 - 2014: Exit Valuations

  • $ 2 995
  • Industry report
  • by AccuStream Research
  • September 2014
  • 80 pages

Video, desktop, mobile and multi-screen adtech M & A has mustered $1.5 billion in 2014 acquisition cash, 29% of $5.1 billion in cumulative dealings recorded since 2005 (excluding Google's $3.1 billion buyout of DoubleClick), commencing when Gannett snapped up Pointroll's rich media ad platform. In aggregate, ...

Industries: Advertising | Countries: World

Global Programmatic Video Market 2014-2018

Global Programmatic Video Market 2014-2018

  • $ 2 500
  • Industry report
  • by Infiniti Research Limited
  • September 2014
  • 61 pages

About Programmatic Video Programmatic video is a fast-growing and emerging field driving the growth of online advertising. Programmatic buying automates the process of buying ad inventory from an advertising exchange in real-time to broadcast an ad to the target customer. It enables advertisers to buy ...

Industries: Online Advertising | Countries: World

Global Online Advertising Market

Global Online Advertising Market

  • $ 4 950
  • Industry report
  • by Global Industry Analysts
  • September 2014
  • 433 pages

This report analyzes the worldwide markets for Online Advertising in US$ Million by the following Formats: Search, Display, and Other Modes/Formats. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates ...

Industries: Advertising | Countries: World

Online Advertising Market by Search Engine Marketing, Display Advertising, Classifieds, Mobile, Video, Lead Generation, Rich Media - Global Advancements, Forecasts & Analysis (2014 - 2019)

Online Advertising Market by Search Engine Marketing, Display Advertising, Classifieds, Mobile, Video, Lead Generation, Rich Media - Global Advancements, Forecasts & Analysis (2014 - 2019)

  • $ 4 650
  • Industry report
  • by MarketsandMarkets
  • August 2014
  • 192 pages

Advertising emerged as one of the key elements of marketing strategies for any organization. Earlier, print media was the one and only medium to reach customers at large. With time, technology evolved and so the advertising market space. Advertisers now want new mediums which can provide higher levels ...

Industries: Advertising | Countries: World

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