Motor Vehicle Leasing, Long-Term Rental and Loans in Italy - SWOT analysis
$ 188
- September 2011
- by Databank - Cerved Group
- 30
This report provides a SWOT analysis on the Motor Vehicle Leasing, Long-Term Rental and Loans Italian market: strategic map of operators by market, product, typology, nationality, strategies observed by the main players in terms of advertising, distribution channel, communication, winning strategies and their drivers, opportunities and threats on the short / long term.
Scope
The following lines of business pertaining to motor vehicles will be analysed in this report:
- leasing;
- medium/long-term rental;
- motor vehicle loans.
Methodology
In order to draw up the Competitors report, the Databank method foresees the screening of the main realities of the sectors and various one-to-one interviews with the selected players. All this is then completed via:
- the gathering of information questionnaires that are filled out by the main companies on an annual basis;
- the checking of the gathered information by a sector expert, using a verification system that guarantees maximum reliability and consistency;
- the processing of information belonging to the Cerved Group about Italian economic realities.
LIST OF COMPANIES ANALYSED 3
1. INTRODUCTION TO METHODOLOGY 4
2. SECTOR DESCRIPTION 5
2.1. Scope 5
2.2. Segments 5
3. STRATEGIES OBSERVED 6
3.1. Winning strategies 6
3.2. Marketing methods 7
3.2.1. Advertising 7
3.2.1.1. Leasing 7
3.2.1.2. MLT Rent 11
3.2.1.3. Motor vehicle loans 15
3.2.2. Distribution 17
3.2.2.1. Leasing 18
3.2.2.2. MLT Rental 20
3.2.2.3. Motor vehicle loans 21
3.2.2.4. Customer service 22
4. OPPORTUNITIES AND THREATS 26
CONNECTED PRODUCTS AND SERVICES 28
CONTACT 29
COPYRIGHT 30
List of Tables and Graphs:
MOTOR VEHICLE LEASING: GROSS ADVERTISING INVESTMENTS(a) BROKEN DOWN BY TYPE OF MEDIA USED, 2009-2010
MOTOR VEHICLE LEASING: GROSS ADVERTISING INVESTIMENTS(a) BY TYPE OF MEDIA
MOTOR VEHICLE LEASING: GROSS ADVERTISING INVESTIMENTS(a) BY LEADING COMPANIES, 2010
MOTOR VEHICLE LEASING: GROSS ADVERTISING INVESTIMENTS(a) BY LEADING COMPANIES, 2010
MLT RENTAL: GROSS ADVERTISING INVESTMENTS(a) BY TYPE OF MEDIA BY LEADING COMPANIES, 2009-2010
MLT RENTAL: GROSS ADVERTISING INVESTMENTS(a) BY TYPE OF MEDIA
MLT RENTAL: ADVERTISING INVESTMENTS(a) BY THE LEADING COMPANIES, 2009-2010
MLT RENTAL: GROSS ADVERTISING INVESTMENTS(a) OF LEADING COMPANIES, 2010
MOTOR VEHICLE LOANS: GROSS ADVERTISING INVESTMENTS(a) BY THE LEADING COMPANIES, 2009-2010
MOTOR VEHICLE LOANS: GROSS ADVERTISING INVESTIMENTS(a) BY LEADING COMPANIES, 2010
MOTOR VEHICLE LOANS, RENTAL AND LEASING: DISTRIBUTION CHANNELS OF LEADING COMPANIES, 2010
MOTOR VEHICLE LEASING: LEADING COMPANIES' SALES NETWORKS, 2010
MOTOR VEHICLE LEASING: BREAKDOWN OF STIPULATED CONTRACT VALUE(a) OF LEADING COMPANIES, 2010
MLT RENTAL: DISTRIBUTION CHANNELS OF LEADING COMPANIES, 2010
MOTOR VEHICLE LOANS: SPECIALISED NON-MANUFACTURER FINANCIAL COMPANIES: DISTRIBUTION NETWORK AND AFFILIATIONS(a), 2010
MOTOR VEHICLE LOANS: MANUFACTURERS' FINANCE COMPANIES AND THEIR AFFILIATED DEALERSHIPS, 2010
MLT RENTAL: AUTHORISED/AFFILIATED REPAIR SHOPS OF LEADING COMPANIES, 2010
MLT RENTAL: MANAGEMENT AND NUMBER OF CALL/CONTACT CENTRES OF LEADING COMPANIES, 2010
MLT RENTAL: STRUCTURE AND SERVICES OF LEADING COMPANIES' CALL/CONTACT CENTRES, 2010
MLT RENTAL: TYPE OF CALL/CONTACT CENTRE NUMBERS OF LEADING COMPANIES, 2010
MLT RENTAL: IVR AND CALL CENTRE SERVICES PROVIDED BY LEADING COMPANIES, 2010
MOTOR VEHICLE LOANS, RENTAL AND LEASING: OPPORTUNITIES AND THEIR IMPACT IN THE SHORT/LONG TERM, 2011
MOTOR VEHICLE LOANS, RENTAL AND LEASING: THREATS AND THEIR IMPACT IN THE SHORT/LONG TERM, 2011
Companies mentioned
ABF LEASING SPA
AGOS DUCATO SPA
ALBA LEASING SPA
ALPHABET ITALIA SPA
ARVAL SERVICE LEASE ITALIA SPA
ATHLON CAR LEASE ITALY SRL
AXUS ITALIANA SRL
B@NCA 24-7 SPA
BANCA AGRILEASING SPA
BANCA ITALEASE SPA
BANCO DI DESIO E DELLA BRIANZA SPA
BANQUE PSA FINANCE SA- Succursale d'Italia SA
BBVA AUTORENTING SPA
BBVA RENTING SPA
BIELLA LEASING SPA
BMW FINANCIAL SERVICES ITALIA SPA
BNP PARIBAS LEASE GROUP SPA
CAR SERVER SPA
CENTRO LEASING SPA
COMMERCIO E FINANZA LEASING E FACTORING SPA
COMPASS SPA
CONSEL SPA
CONSUM.IT SPA
CREDEMLEASING SPA
CREDITO VALTELLINESE SCARL
DEUTSCHE BANK SPA
ETRURIA LEASING SPA
FCE BANK PLC
FGA CAPITAL SPA
FIDITALIA SPA
FINDOMESTIC BANCA SPA
FINECO LEASING SPA
FRAER LEASING SPA
G.E. CAPITAL SERVICES SRL
GE CAPITAL SERVIZI FINANZIARI SPA
HYPO ALPE ADRIA BANK SPA
ING CAR LEASE ITALIA SPA
ING LEASE ITALIA SPA
IVECO FINANZIARIA SPA
LEASEPLAN ITALIA SPA
LEASINT SPA
LEASYS SPA
LOCAUTO SPA
MERCEDES BENZ CHARTERWAY SPA
MERCEDES BENZ FINANCIAL SERVICES ITALIA SPA
MERCURY SPA
MPS LEASING & FACTORING SPA
NEOS FINANCE SPA
NOLAUTO GENOVA SYSTEM N.G.S. SRL
PALLADIO LEASING SPA
PROFAMILY SPA
PSA RENTING ITALIA SPA
RCI BANQUE SA
SANTANDER CONSUMER BANK SPA
SCANIA FINANCE ITALY SPA
SELMABIPIEMME LEASING SPA
SG LEASING SPA
TELELEASING SPA
TOYOTA FINANCIAL SERVICES (UK) PLC
UBI LEASING SPA
UNICREDIT LEASING SPA
UNICREDIT SPA
UNIPOL LEASING SPA
VFS SERVIZI FINANZIARI SPA
VOLKSWAGEN BANK GmbH
VOLKSWAGEN LEASING GmbH
Vehicle Renting and Leasing in Italy
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