Investing In Radio® Market Report - 2nd Edition

  • May 2012
  • -
  • BIA/Kelsey
  • -
  • 750 pages

The leading market-by-market investment reference guide for the radio industry, delivering five-year projections for online and over-the-air revenue and industry trend analytics.

Profiles every Arbitron-rated market with historic and projected market demographic and financial statistics. Also includes station competitive and performance information including 12+ total day Arbitron ratings for the past eight ratings periods, BIA/Kelsey's estimated advertising revenues, technical data, ownership and acquisition information, and much more for every market.

For the first time, BIA/Kelsey's Investing In Market Reports include individual market level online advertising estimates. This information will help clients track the growth of online and digital activities across the industry.

750+ page book is updated and published quarterly after each of the Arbitron ratings periods.

Table Of Contents

Profile of every Arbitron-rated market with historic and projected market demographic and financial statistics. Also features station competitive and performance information including 12+ total day Arbitron ratings for the past eight ratings periods, BIA/Kelsey's estimated advertising revenues, technical data, ownership and acquisition information, and much more for every market.

Report includes individual market level online advertising estimates for tracking the growth of online and digital activities across the industry.


Companies mentioned
All radio stations in the Arbitron market

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