The Statistical Analysis of Key Tablet PC Vendors` Mainstream Tablet PCs

  • May 2012
  • -
  • Market Intelligence & Consulting Institute
  • -
  • 20 pages

Ever since Apple's release of a multi-touch tablet PC, dubbed the Apple iPad on January 27, 2010, the frenzy that tablet PC unleashed around the world has attracted other vendors to join the tablet market competition by unveiling iPad-like products. In the Internet environment, users are able to connect to the world anytime anywhere by means of a tablet PC and therefore business opportunities can go beyond the limits of time and space through real-time connection. This report profiles eight mainstream tablet PCs released by five major brand-name vendors. Through a dummy variable multiple linear regression analysis model, tablet PC prices and benefits are examined, in order to identify key product benefits that influence tablet PC price differences.

Table Of Contents

Table of Contents

1. Comparison of Prices and Functions of Eight Mainstream Tablet PCs
2. Comparison of Prices and Benefits of Eight Mainstream Tablet PCs
3. Comparison of Priceandiexcl;VBenefit Competitive Positioning of Eight Mainstream Tablet Products
3.1 High-end Products at Reasonable Prices
3.2 Mid-range to High-end Tablet Products at Reasonable Prices
3.3 Mid-range Tablet Products at High Prices
3.4 Mid-range Tablet Products at Low Prices
3.5 Entry-level Model
MIC Perspective
Appendix


List of Topics

- Popularity of tablet PC products, the five key tablet PC vendors, eight tablet PC products, and major specs and functions of these mainstream tablet PCsComparison of prices and benefits of the eight tablet PCs, through the use of a dummy variable multiple linear regression analysis model to identify primary benefits that best explain price differences and secondary benefits that have a negative explanatory power with respect to price differences among tablet PCs.Comparison of price-benefit competitive positioning of the eight mainstream tablet PCs by calculating and plotting the expected price line and price-benefit competitive positioning map, and further categorize the eight tablet PCs into five positioning sections: high-end products at reasonable prices, mid- to high-end products at reasonable prices, mid-range tablet products at high prices, mid-range tablet products at low prices, and entry-level productsOnline entertainment becomes key product benefit, multi-touch feature has no explanatory power with respect to the price of mainstream tablet PCs, 3G gesture expected to become next key technology, and product differentiation between tablet PCs and notebook PCs becomes more prominentCompanies and organizations analyzed or mentioned in the report include:Acer,AMD, Apple, Asus, Dell, HP, HTC, MIC, Motorola, Nokia, Nvidia, Qualcomm, Samsung, Sony, USPTO

List of Figures
Figure 1 Eight Mainstream Tablet PCs Launched by Five Major Vendors
Figure 2 Mainstream Tablet PCs Launched by Five Major Vendors by Display Size
Figure 3 Mainstream Tablet PCs Launched by Five Major Vendors by Operating System
Figure 4 Mainstream Tablet PCs Launched by Five Major Vendors by Processor Type
Figure 5 Independent Variables of Mainstream Tablet PCs and Their Statistical Values Displayed in Horizontal Bar Chart
Figure 6 Mainstream Tablet PCs Launched by Five Major Vendors by Price-Benefit Competitive Positioning
Figure 7 Anticipated Product Benefits of Future Tablet PCs
Figure 8 Apple's 3D Gesture Patent US 8,018,579
List of Tables
Table 1 Comparison of Price Tags and Product Functions of Mainstream Tablet Products
Table 2 Independent Variables of Mainstream Tablet PCs and Their Statistical Values
Table 3 Primary, Secondary Benefits of Mainstream Tablet PCs Launched by Five Major Vendors

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