Pike Pulse Report: Electric Bicycles

• Publication date: May 2012
• Report size: 43 pages

Assessment of Strategy and Execution for 15 Electric Bicycle Manufacturers In the last couple of years, a large number of electric bicycles have come onto the market in every region of the world. The e-bicycle market is currently in a state of strong growth in the Asia Pacific and European regions, while North America has underperformed expectations in the last few years. The result is that the market for e-bicycles is growing incre...

Assessment of Strategy and Execution for 15 Electric Bicycle Manufacturers

In the last couple of years, a large number of electric bicycles have come onto the market in every region of the world. The e-bicycle market is currently in a state of strong growth in the Asia Pacific and European regions, while North America has underperformed expectations in the last few years. The result is that the market for e-bicycles is growing increasingly crowded, with a number of competitors in each region. The 15 manufacturers chosen for this Pike Pulse either have the largest market share or are growing very quickly. Even so, several large new competitors are expected to emerge in 2012 as market consolidation continues.

One market remains dominant in e-bicycle sales: China, which accounts for 92% of the global market. The Chinese market has been fueled by the increasing need for inexpensive urban transportation, a highly fragmented marketplace, a wide array of e-bicycle designs, and low-cost product components and batteries. Outside of China, the Western European market is one of the few markets to have mandated pedal-assist e-bicycles (most other regions allow throttle controlled e-bicycles). While China’s battery market is largely lead acid based, the Western European and North American markets are more accepting of lithium ion batteries, because the quality and range are important enough to justify the higher cost.
This Pike Research report evaluates 15 e-bicycle companies that either have the largest market share or are growing very quickly. The companies are rated on 12 criteria for strategy and execution, including vision, go-to-market strategy, partnerships, product and production strategy, technology, geographic reach, sales and marketing, distribution maturity, product quality and reliability, product portfolio, pricing, and staying power. Using Pike Research’s proprietary Pike Pulse methodology, vendors are profiled, rated, and ranked with the goal of providing industry participants with an objective assessment of these companies’ relative strengths and weaknesses in the e-bicycle market.

Top 10 Vendors:

1. Luyuan Electric Vehicle
2. Jiangsu Xinri E-Vehicle
3. Gazelle Bicycles
4. Currie Technologies
5. Shanghai CRANES Electric Vehicle Co.
6. Sparta b.v.
7. Panasonic/Sanyo
8. Giant Bicycles
9. Trek Bicycles
10. Yamaha Motor

Key Questions Addressed:

-Which e-bicycle manufacturers are current market leaders?
-Which e-bicycle manufacturers are seeing the most growth?
-How do North American, European and Asia Pacific manufacturers’ business models differ?
-What technology and product strategies are used by leading e-bicycle manufacturers?
-How are smaller manufacturers making inroads into the increasingly crowded e-bicycle market?
-How do e-bicycle products from traditional bicycle behemoths compete with e-bicycle specialist manufacturers?

Who needs this report?

• Bicycle Manufacturers
• Bicycle Frame Manufacturers
• Bicycle Component Manufacturers
• Steel, Aluminum, and Carbon Fiber Producers
• Battery Manufacturers
• Electric Vehicle Retailers
• Independent Bicycle Dealers
• Government agencies
• Industry associations

Sporting Goods Industry in China

Table of Contents

1. Executive Summary
1.1 Introduction
1.2 The Pike Pulse Grid
1.3 The Future Landscape

2. Market Issues
2.1 Market Definition
2.2 Market Trends
2.2.1 Fragmented Marketplace
2.2.2 Dealer Network Challenges
2.2.3 Business Model
2.2.4 Automotive Manufacturer Interest
2.3 Market Drivers
2.3.1 Electric Bicycles for Transportation
2.3.2 China’s E-Bicycle Dominance
2.4 Government Policies

3. The Pike Pulse
3.1 The Pike Pulse Grid
3.2 Company Rankings
3.2.1 Leaders
3.2.1.1 Luyuan Electric Vehicles
3.2.1.2 Jiangsu Xinri E-Vehicle Co., Ltd.
3.2.1.3 Gazelle Bicycles
3.2.2 Contenders
3.2.2.1 Currie Technologies
3.2.2.2 Shanghai CRANES Electric Vehicle Co., Ltd.
3.2.2.3 Sparta b.v.
3.2.2.4 Panasonic/Sanyo
3.2.2.5 Giant Bicycles
3.2.2.6 Trek Bicycles
3.2.2.7 Yamaha Motor Co., Ltd.
3.2.2.8 Pedego Electric Bicycles
3.2.2.9 Grace GmbH & Co. KG
3.2.3 Challengers
3.2.3.1 Stromer Bicycles
3.2.3.2 eZee Kinetics Technology Co. Ltd.
3.2.3.3 e-Moto LLC

4. Vendor Profiles
4.1 Leaders
4.1.1 Luyuan Electric Vehicle
4.1.2 Jiangsu Xinri E-Vehicle Co., Ltd.
4.1.3 Gazelle Bicycles
4.2 Contenders
4.2.1 Currie Technologies
4.2.2 Shanghai CRANES Electric Vehicle Co, Ltd.
4.2.3 Sparta b.v.
4.2.4 Panasonic/Sanyo
4.2.5 Giant Bicycles
4.2.6 Trek Bicycles
4.2.7 Yamaha Motor Co., Ltd.
4.2.8 Pedego Electric Bicycles
4.2.9 Grace GmbH & Co. KG
4.3 Challengers
4.3.1 Stromer Bicycles
4.3.2 eZee Kinetics Technology Co. Ltd.
4.4 Followers

5. Company Directory

6. Acronym and Abbreviation List

7. Table of Contents

8. Table of Charts and Figures

9. Methodology
9.1 Scope of Study
9.2 Sources and Methodology
9.2.1 Vendor Selection
9.2.2 Ratings Scale
9.2.2.1 Score Calculations
9.2.3 Criteria Definitions
9.2.3.1 Strategy
9.2.3.2 Execution

List of Charts and Figures

Electric Bicycle Sales by Forecast Scenario, World Markets: 2010-2030
The Pike Pulse Grid
Gross Domestic Product and E-Bicycle Sales, China: 2005-2012
Electric Bicycle Sales by Region, Baseline Scenario, World Markets: 2012-2018
Luyuan Electric Vehicle Strategy and Execution Scores
Jiangsu Xinri E-Vehicle Strategy & Execution Scores
Gazelle Bicycles Strategy & Execution Scores
Currie Technologies Strategy & Execution Scores
Shanghai CRANES Strategy & Execution Scores
Sparta Strategy & Execution Scores
Panasonic/Sanyo Strategy & Execution Scores
Giant Bicycles Strategy & Execution Scores
Trek Bicycles Strategy & Execution Scores
Yamaha Motor Strategy & Execution Scores
Pedago Electric Bicycles Strategy & Execution Scores
Grace Strategy & Execution Scores
Stromer Bicycles Strategy & Execution Scores
eZee Kinetics Technology Strategy & Execution Scores
e-Moto Strategy & Execution Scores
The Pike Pulse Grid: Luyuan Electric Vehicle
The Pike Pulse Grid: Jiangsu Xinri E-Vehicle
The Pike Pulse Grid: Gazelle Bicycles
The Pike Pulse Grid: Currie Technologies
The Pike Pulse Grid: Shanghai CRANES Electric Vehicle C
The Pike Pulse Grid: Sparta b.v.
The Pike Pulse Grid: Panasonic/Sanyo
The Pike Pulse Grid: Giant Bicycles
The Pike Pulse Grid: Trek Bicycles
The Pike Pulse Grid: Yamaha Motor
The Pike Pulse Grid: Pedago Electric Bicycles
The Pike Pulse Grid: Grace GmbH & Co. KG
The Pike Pulse Grid: Stromer Bicycles
The Pike Pulse Grid: eZee Kinetics Technology
The Pike Pulse Grid: e-Moto

List of Tables

Annual Electric Bicycle Sales, World Markets: 2010-2030
Gross Domestic Product per Capita, China: 2005-2012
Annual E-Bicycle Sales, China: 2005-2012
Annual Electric Bicycle Sales by Region and Key Country, Baseline Scenario, World Markets: 2012-2018
Vendor Scores
Vendor Scores
Vendor Scores on Strategy Criteria
Vendor Scores on Execution Criteria