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Social Networking Sites - Industry Market Research Report

  • September 2016
  • -
  • Ibisworld
  • -
  • 34 pages

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Expanding networks: Enormous growth will continue as sites find ways to monetize



Abstract

Social Networking Sites

The Social Networking Websites industry is dominated by Facebook, LinkedIn and Twitter. Industry companies operate in a rapidly innovating, emerging field that is subject to significant investment and technological change. Key elements of competition include the size of a network's user base, innovative product features and integration with other websites. Major players also face competition from newly funded startups and new products from existing internet leaders (e.g. Google and Microsoft).

This industry includes social networking website publishers and developers. The industry does not include companies that predominantly develop blogs, games, internet content, messaging services, online dating websites, online recruitment websites, online forums or online videos.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.



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