Gardening in Brazil - market research report

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$ 898 - May 2012 - by Euromonitor International - 21

Summary

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Industry

Market Gardening

Country

Brazil

Keywords

Gardening

Gardening in Brazil is a category that has enjoyed growth in interest and investment. Brazilians enjoy having plants in their homes, but in larger cities many people live in apartment buildings and therefore only have a balcony. As a result they only have a few indoor plants, which reduces potential for growth in some categories. For people who own houses gardening is typically well taken care of, and Brazilians are usually very concerned regarding their homes looking neat and orderly. They...

Euromonitor International's Gardening in Brazil report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2016 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Barbecues, Garden Care, Garden Sheds, Gardening Equipment, Horticulture, Other Gardening, Pots and Planters.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gardening market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

GARDENING IN BRAZIL
Euromonitor International
May 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Gardening by Category: Value 2006-2011
Table 2 Sales of Gardening by Category: % Value Growth 2006-2011
Table 3 Gardening Company Shares 2009-2011
Table 4 Gardening Brand Shares 2009-2011
Table 5 Sales of Gardening by Distribution Format: % Analysis 2006-2011
Table 6 Forecast Sales of Gardening by Category: Value 2011-2016
Table 7 Forecast Sales of Gardening by Category: % Value Growth 2011-2016
Table 8 Sales of Home Furnishings by Category: Value 2006-2011
Table 9 Sales of Home Furnishings by Category: % Value Growth 2006-2011
Table 10 Home Furnishings Company Shares 2009-2011
Table 11 Home Furnishings Brand Shares 2009-2011
Table 12 Sales of Home Furnishings by Distribution Format: % Analysis 2006-2011
Table 13 Forecast Sales of Home Furnishings by Category: Value 2011-2016
Table 14 Forecast Sales of Home Furnishings by Category: % Value Growth 2011-2016
Executive Summary
Economic Prosperity Responsible for Growth in Home and Garden
Government-subsidised Housing Programme Has Positive Impact
Competitive Environment Is Fast-growing in Brazil
DIY Stores Gain Strength in Brazil
Home and Garden To Continue Strong Growth Over Forecast Period
Key Trends and Developments
Positive Socio-economic Indicators Drive Sales of Home and Garden
Large Home and Garden Specialist Retailers Struggle To Increase Share
Ageing Population: Potential Consumers in Home and Garden
Brazilians Focus on Organisation and Cleanliness of the Home
Federal Government Subsidy Programme Drives Growth in Home and Garden
Market Data
Table 15 Sales of Home and Garden by Category: Value 2006-2011
Table 16 Sales of Home and Garden by Category: % Value Growth 2006-2011
Table 17 Home and Garden Company Shares 2009-2011
Table 18 Home and Garden Brand Shares 2009-2011
Table 19 Sales of Home and Garden by Distribution Format: % Analysis 2006-2011
Table 20 Forecast Sales of Home and Garden by Category: Value 2011-2016
Table 21 Forecast Sales of Home and Garden by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 1 Research Sources

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